The World’s Game -- Electronic Arts Announces Multiplatform EA SPORTS FIFA Global Expansion
February 02 2021 - 7:04AM
Business Wire
Multi-Year UEFA Club Competition License
Extension Solidifies EA SPORTS™ FIFA as the Most Authentic
Interactive Football Experience
Electronic Arts to Grow Its Global Football
Player Base with Six In-Development Mobile Experiences and FIFA
Online 4 Market Expansion
Today, Electronic Arts Inc. (NASDAQ: EA) announced a multiyear
UEFA license extension, ensuring the pinnacle of club football
remains exclusive to EA SPORTS. EA is expanding football video game
access through multiple in-development mobile offerings, and by
broadening the PC free-to-download FIFA Online 4 title’s reach to
potentially 80 million players in more than 15 new countries.
Additionally, the franchise will launch on Stadia for the first
time when EA SPORTS FIFA 21 is available March 17 for Stadia.
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This expansion builds on the continued growth and success of the
EA SPORTS FIFA franchise. EA SPORTS FIFA 21 was the best-selling
game in the United Kingdom in 2020, it is continually one of the
most popular games worldwide, and the EA SPORTS FIFA franchise has
now sold more than 325 million units over its lifetime.
Additionally, there are more players playing EA SPORTS FIFA 21 than
the eventual record-breaking EA SPORTS FIFA 20 at this point in
their respective product cycles, illustrating fan interest
continues to grow.
“Our vision is to create the most authentic, social and
connected football experience by bringing our games to more
devices, more countries and more fans around the world,” said DJ
Jackson, VP, EA SPORTS Brand. “EA SPORTS continues to rapidly
transform how fans consume sport, evolving football from a passive
and scheduled experience to an interactive one, accessible at any
time. This is the world’s game, and EA SPORTS is doing everything
we can to further connect players, athletes, clubs and leagues and
grow the love of football, globally.”
UEFA and EA SPORTS are two of the biggest names in global
football, synonymous with innovation, competition, and a commitment
to advancing the world’s game. To date, over 150 million minutes of
UEFA Champions League football have been played in EA SPORTS FIFA
games on console and PC. The new license extension gives the EA
SPORTS FIFA ecosystem exclusive rights to UEFA Champions League, as
well as the UEFA Europa League and UEFA Super Cup. The partnership
is also poised to help grow the eChampions League, an integral and
important tournament within the EA SPORTS FIFA Global Series
competitive gaming program.
To continue growing EA SPORTS FIFA fandom, providing players
with more ways to play is paramount. The free-to-download FIFA
Online 4 experience on PC, widely played in Asia, will be available
for the first time in Russia, Poland, Turkey, and more, bringing
the game to potentially tens of millions of passionate football
fans. EA SPORTS FIFA 21 launches for Stadia on March 17 and will
let players instantly play their favorite video games on screens
they already own.
Mobile remains the most popular gaming platform in the world and
EA SPORTS has six football experiences in the works ranging from
authentic simulation to unique arcade formats offering new ways to
play for everyone. More details on these diverse mobile football
experiences will be announced at a later date.
EA SPORTS reaches players all around the globe, and in the past
year introduced six new console and PC experiences, as well as
ongoing live service offerings on PC and mobile. EA SPORTS
franchises delivered sports entertainment to fans all around the
world with an array of authentic, deep experiences that brought
players closer to the sports, teams, and leagues that they
love.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. Madden, FIFA and the NFL are property of their respective
owners and used with permission.
About UEFA
UEFA is the governing body of European football. UEFA's mission
is to promote, protect and develop European football at every level
of the game, to promote the principles of unity and solidarity, and
to deal with all questions relating to European football. For more
information, please visit UEFA.org.
Category: EA Sports
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version on businesswire.com: https://www.businesswire.com/news/home/20210202005629/en/
Travis Varner Sr. Communications Manager 650-628-2717
tvarner@ea.com
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