Largest Madden NFL Community in History
Prepares for New Competitive Ecosystem, Starting September 15 on
Madden NFL Twitch & YouTube
Pizza Hut Renews First-Ever Virtual Stadium
Rights Deal for Madden NFL 21 Championship Series
Watch Madden NFL 21 Championship Trailer
Here
Today, Electronic Arts Inc., and the National Football League
(NFL) announced a new format for the EA SPORTS Madden NFL 21
Championship Series (MCS21) complete with revamped tournament
offerings, weekly sports entertainment programming and an exciting
mix of celebrity, athlete and elite Madden NFL player involvement.
Following record-breaking months in engagement and viewership,
including the most successful Madden NFL in history with a 30
percent year-over-year increase in unique players, the announcement
supports the shift of EA Competitive Gaming Entertainment (CGE)
from a world-class tournament provider to an entertainment
powerhouse.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200825005708/en/
Tune in September 15 for Premiere of New
Madden NFL 21 Championship Series Programs (Photo: Business
Wire).
The EA SPORTS Madden NFL 21 Championship Series news comes on
the heels of EA SPORTS multi-year partnership renewal with the NFL
and NFLPA and Madden NFL claiming the most-aired competitive gaming
broadcast on ESPN and ESPN 2 in May. Additionally, official NFL
partner Pizza Hut returns as a sponsor of the new MCS21 format with
more sponsors to be announced soon. MCS21 will offer something for
players and football fans alike, with competitive action and
entertainment broadcasts every Tuesday evening throughout the
year.
"Our world has drastically changed over the last few months, yet
the love of competition and sense of connection that comes through
games is stronger than ever,” said Matt Marcou, Madden NFL
Commissioner. “This year Madden NFL will add several new formats,
beyond our traditional tournament series, to appeal to an even
broader audience. We believe that this is the most accessible and
engaging competitive gaming content ever for both players and fans
alike and is just the beginning of a new era of competitive
gaming.”
“The Madden brand continues to provide a tremendous way to
connect with NFL fans around the world and especially the younger
demographic who are often passionate gamers,” said Rachel Hoagland,
Vice President, Head of Gaming & eSports for the NFL. “We are
excited about the new format for the EA SPORTS Madden NFL 21
Championship Series which should raise the stakes for competitive
play and offer a new level of engagement for players, fans and our
partners.”
The programming lineup kicks off on Tuesday, September 15 on the
EA SPORTS Madden NFL Twitch and Madden Competitive Gaming YouTube,
headlined by Derwin James vs. The World. Over the course of 16
weeks, a different celebrity, musical artist or athlete will
challenge Chargers’ Safety Derwin James, who also doubles as one of
the best Madden NFL players in the NFL, in Madden NFL 21 each week.
To cap the season, James will take on the winner of this year’s
Madden Club Championship.
“Fans got a taste of my skills when I won the Madden NFL 20
Celebrity Tournament back in April, and this time, I’m back to
quiet any doubters that I’m the best Madden player in the League,”
said Derwin James. “I’m a huge Madden fan and I look forward to
showing up every Tuesday to take on new challengers and ultimately
test my skills against the season’s best Madden player.”
Also new to Tuesday evening, is King of The Hill. Each week in
two respective single elimination tournaments, two NFL athletes
will face-off in parallel with two elite Madden NFL competitive
players with the winner from each matchup advancing to the next
week to meet a new challenger.
The Madden Championship Series has been newly formatted for
players with a $1.4 million prize pool, the largest prize pool ever
for Madden NFL. Starting with the Madden NFL 21 Club Championship
(Nov 10 - Feb 5), competitive players will battle over the course
of eight weeks to represent each of the 32 NFL teams. All matches
will be played remotely with players joining from home, and the
action will join the Tuesday evening broadcast lineup starting in
October. Madden NFL will continue to announce additional tournament
details throughout the year, revealing new formats and twists.
Any competitor can begin their MCS journey today, with open
registration for the Club Championship* live until September 28.
All ages and skill levels are welcome to compete for a chance to
represent their favorite NFL team. For registering, competitive
hopefuls will receive a Madden Ultimate Team Elite Fantasy Pack**.
Online qualifications for the Club Championship run September
10-October 11 with the first week of early round play kicking off
November 10.
Competition across MCS21 programming will take place in a newly
renovated home for competitive Madden NFL as Pizza Hut renews their
landmark agreement for the first-ever virtual stadium naming rights
in history. In its second season of existence, Pizza Hut Stadium
returns with a brand-new look and feel that will also debut in
Madden Ultimate Team. Now, the entire Madden NFL community will be
able to play in the same setting as the elite players of the Madden
NFL 21 Championship Series.
Official Madden NFL 21 Championship Series rules and how to
register for the Madden NFL 21 Championship Series can be found at
maddenchampionship.com/compete.
EA SPORTS Madden NFL 21 will be available worldwide on August
28, 2020 but fans that pre-ordered the Madden NFL 21 MVP Edition
have access to play today. ***
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. UFC, FIFA, Madden and NFL are properties of its respective
owners and used with permission.
*For Official Rules, see
https://www.ea.com/games/madden-nfl/madden-nfl-21/compete/madden-nfl-21-championship-series-official-rules
**INTERNET CONNECTION, EA ACCOUNT, AND REGISTRATION WITH MUT
REWARDS LOYALTY PROGRAM (easports.com/madden-nfl/mut-rewards)
REQUIRED. MUST BE 13+ AND ACCEPT THE EA PRIVACY AND COOKIE POLICY
(privacy.ea.com) TO REGISTER.
***CONDITIONS AND RESTRICTIONS APPLY. SEE
https://www.easports.com/madden-nfl/game-disclaimers FOR
DETAILS.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200825005708/en/
Jino Talens Sr. PR Manager 650-628-9111 jtalens@ea.com
Will Alexander PR Manager 614-477-9728 walexander@ea.com
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