In collaboration GIA, the Gemological
Institute of America, eBay's 'Authenticity Guarantee' service
expands to include fine jewelry from brands like Bvlgari,
Van Cleef & Arpels and
JOSE, Calif., July 20,
2022 /PRNewswire/ -- As the marketplace's luxury
categories continue to gain momentum with double digit growth, eBay
announces the expansion of its Authenticity Guarantee to fine
jewelry. Beginning today, in collaboration with GIA, the
Gemological Institute of America, eligible new and pre-owned fine
jewelry sold for $500+ will be available for the service. The
offering will soon expand to include top designer brands like
Bvlgari, Van Cleef & Arpels,
David Yurman, Cartier and Tiffany
& Co. This marks the expansion of eBay's authentication service
to its fifth category, which currently includes sneakers, watches,
handbags, and trading cards.
"Jewelry has always been a popular category on the marketplace,
and its growth shows how consumer demand is only increasing," said
Tirath Kamdar, GM of Luxury at eBay.
"As we continue to listen to our community of luxury enthusiasts in
order to foster an even more trusted shopping and selling
environment, expanding Authenticity Guarantee to jewelry was a
crucial next step for our luxury business."
eBay's collaboration with GIA – preeminent experts in gems and
jewelry – will power the marketplace's authentication in this
category, which has grown significantly over the past year: sales
of Bvlgari, David Yurman and
Van Cleef & Arpels were all up
double-digits month-over-month in May of this year, while eight
pieces of fine jewelry were bought every minute on eBay in 2021.
With 90 years of expertise, GIA's unparalleled category knowledge
will help ensure that buyers can shop and sellers can sell with
total confidence. As part of the collaboration, GIA experts,
including gemologists, will perform a multi-point inspection,
verifying metal type, purity, and gemstone quality, to confirm the
authenticity of every eligible item.
"GIA is the trusted independent source of knowledge, standards,
and education in gems and jewelry; our mission is to protect
consumers," said Pritesh Patel, GIA
Chief Operating Officer. "Collaborating with eBay on its
Authentication Guarantee extends our mission, helping to protect
the millions of eBay fine jewelry buyers and sellers."
eBay has authenticated more than two million items across
authenticated categories since introducing Authenticity Guarantee
in 2020, and in the next two years, the program is expected to
surpass five million items. The addition of fine jewelry to eBay's
Authenticity Guarantee service builds upon the existing assortment
of luxury goods available on the marketplace backed by the
authentication service, underpinning its growth as a top luxury
destination. By the end of 2022, jewelry authentication will roll
out to all eligible listings and identified brands on the platform,
making it easier and more trusted than ever to browse and buy fine
jewelry on the marketplace.
How eBay's Authenticity Guarantee
for Jewelry works
GIA experts use best in class techniques to verify the condition
and quality of the jewelry, ensuring the authenticity and accuracy
as compared to the listing. Every piece of jewelry that goes
through eBay's Authenticity Guarantee service is examined by GIA
experts who inspect the item to verify it is as described in the
listing. They also confirm that its condition and quality are as
described in the listing. Our Authenticity Guarantee service
collaborates with GIA, the preeminent experts in gems and
jewelry, so you can shop with confidence. Details on the jewelry
authentication process are as follows:
- Multi-point inspection by experts: Jewelry is examined
for authenticity by GIA experts with years of industry experience
and knowledge. GIA then performs a multi-point inspection, so you
know your jewelry is authentic. Once verified, GIA will ship your
item to you safely and discreetly, with signature confirmation
- Unique Authentication Card: Verified jewelry will
receive a unique authentication card with a QR code. Scan the code
to access your item's documentation, and learn more about your
jewelry and its authentication journey.
- Verified Returns: In the event of a return, every item
is inspected by GIA experts before it's sent back to the seller.
Returns are shipped back directly to the authentication
collaborators, verifying its authenticity.
Shoppers can visit eBay.com/authenticjewelry to browse and buy
from a selection of new and pre-owned fine jewelry marked with an
Authenticity Guarantee badge.
eBay Jewelry By the
- On average, there are 7.8 million fine jewelry listings on eBay
- eBay sold 8 fine jewelry items every minute in 2021
- In 2021, eBay sold over 4.2 million fine jewelry items
- Purchases of fine jewelry from brands like Chopard,
Harry Winston and Hermes are +38%
YoY in the past six months
- Sales of poplar herringbone style bracelets and necklaces are
up 48% and 26% respectively YoY
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that
connects people and builds communities to create economic
opportunity for all. Our technology empowers millions of buyers and
sellers in more than 190 markets around the world, providing
everyone the opportunity to grow and thrive. Founded in 1995 in
San Jose, California, eBay is one
of the world's largest and most vibrant marketplaces for
discovering great value and unique selection. In 2021, eBay enabled
over $87 billion of gross merchandise
volume. For more information about the company and its global
portfolio of online brands, visit www.ebayinc.com.
An independent nonprofit organization, GIA (Gemological
Institute of America), established in 1931, is recognized as the
world's foremost authority in gemology. GIA invented the famous 4Cs
of Color, Clarity, Cut and Carat Weight and, in 1953, created the
International Diamond Grading System™ which is recognized around
the world as the standard for diamond quality.
Through research, education, gemological laboratory services and
instrument development, the Institute is dedicated to ensuring the
public trust in gems and jewelry by upholding the highest standards
of integrity, academics, science and professionalism. Visit
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SOURCE eBay Inc.