SAN JOSE, Calif.,
July 29, 2021
/PRNewswire/ -- Following a record-breaking year for the trading
card industry, eBay announces today the introduction of Price
Guide and Collection tools for trading cards. The new
features provide a single destination for enthusiasts to view,
manage, and track the value of their trading card portfolios.
Launching today in beta on Android, desktop, and in the latest
version of the app in the Apple App Store, the new tools make it
easier for users to actively collect and sell trading cards, with
the ability to monitor the real-time market valuation changes of
their portfolios, and list items directly from their collections.
eBay is leveraging its extensive data catalog to provide a holistic
view of a collection's past and present value, offering
unprecedented assessment, evaluation, and tracking
capabilities.
"Trading card enthusiasts have been waiting for a tool to
understand the real-time value of their collections, and manage
their inventory as part of a portfolio," said Nicole Colombo, General Manager of Collectibles
& Trading Cards at eBay. "We've created a more streamlined
collecting experience that provides the crucial context collectors
need to be able to assess opportunities, driven by eBay's
unparalleled trading card inventory and data."
To many collectors, pricing data is often the most important
piece of information in making crucial buying, selling, and trading
decisions - though, accurate pricing data is either hard to come by
or is not presented in an easily digestible and transparent manner.
Price Guide seeks to rectify this issue by using eBay's extensive
data stores to provide the most accurate and comprehensive data
from the past year, presented in an easy-to-understand form factor.
Users can access Price Guide beta by typing in a trading card query
in search to access the entry point that will lead them into the
new experience. Price Guide is designed for on-the-go use through
eBay's mobile app.
Meanwhile, many enthusiasts have large collections that they
want to track and manage, but the majority of tools available
either provide insufficient information on market value
calculations, have a narrow focus on specific sub-categories, or
don't emphasize portfolio management. Collection was designed to
scale to other categories and puts Price Guide at the core of the
experience - providing accurate and transparent data while allowing
users to view, manage, track the value of, buy and list items, all
on one platform. During beta launch, Collection will support
baseball, basketball, football, golf, ice hockey, soccer, Magic the
Gathering, Pokémon, and Yu-Gi-Oh! cards. Users can easily add items
to their Collection via their purchase history or by uploading a
CSV file in order to track the value of individual items,
categories, or their full collection over time. They also have the
ability to quickly list items in their collection for sale. Mobile
users can enjoy full Collection functionality through the eBay app,
while desktop users can access CSV uploads.
How to access Collection:
- Under the MyeBay menu tab, click "Collection beta" in the drop
down
- Collector will be prompted to upload collection manually or
from past eBay purchases
- Select one of the options below in the Collection Hub to view
portfolio:
- Portfolio view
- Category view
- Item view
These easy-to-use, intuitive tools enable customers to discover
and track the value of a card over time, informing when to buy and
sell, with advanced filtering capabilities helping collectors trade
smarter and more successfully. Backed by eBay historical data from
the past year, including volume of transactions and the underlying
transaction data, it's the industry's most powerful guide for
determining market values.
In addition to the rollout of Price Guide & Collection, eBay
continues to actively listen to its growing community of collectors
and is investing in new enhancements to provide a more holistic
experience for trading card sellers and buyers:
- Improving Auction Integrity
-
- As of June 2021, in order to
maintain eBay's commitment to a fair marketplace and to help
improve the integrity of trading card auctions, buyers will need to
contact the seller via messaging on eBay and request a bid
retraction. The seller, at their sole discretion, will be able to
accept or decline the retraction request.
- Industry Standard Returns
-
- Effective today, July 29, 2021,
eBay has implemented changes to the eBay Money Back Guarantee
policy for trading cards and will limit the window for returns when
an item doesn't match the listing. For listings that do not offer
returns, the buyer must request a return within 3 calendar days
after delivery. If the seller does offer returns, the buyer must
request a return within the seller's return window as stated in the
listing.
- Sell with Ease
-
- eBay's image scan listing feature now supports Magic the
Gathering, Pokémon and Yu-Gi-Oh cards - allowing sellers to create
single card listings up to 50% faster, with plans to expand to
sports cards in the future.
- Ship with Confidence
-
- eBay Standard Envelope provides an affordable and
trackable shipping service for raw trading cards up to $20 for less than $1.
Both new and seasoned collectors who want to get in on the
action can head to ebay.com/tradinghub for the latest and greatest
tools and find that next great addition for their collection.
eBay Trading Cards By The Numbers
- During Q1 2021, Trading Cards GMV in the U.S. was over
$1 billion and active buyers in the
category doubled.
- In Q1 2021, more than 20 million new trading card listings were
created in the category.
- Nearly 18 million trading cards were sold in Q1 2021 with an
average of 139 cards sold per minute.
Top GMV Growth Trading Card by Categories
- Tennis - 5,157%
- Pokémon - 1,046%
- Soccer - 1,588%
- Marvel - 764%
- Football 367%
Source: Numbers based on eBay U.S. Jan-March 2021 sales data
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that
connects millions of buyers and sellers in 190 markets around the
world. We exist to enable economic opportunity for individuals,
entrepreneurs, businesses and organizations of all sizes. The
ebay.com marketplace and its localized counterparts, as well as the
eBay mobile apps, are among the world's largest and most vibrant
marketplaces for discovering great value and unique selection.
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SOURCE eBay Inc.