SAN JOSE, Calif., Oct. 12, 2020 /PRNewswire/
-- eBay, the online marketplace that sells
a sneaker every 1.5 seconds, announces the expansion of its
Authenticity Guarantee service for sneaker sales on the
platform. Through this program, all new and pre-owned collectible
sneakers sold on eBay for over $100
in the U.S. will be fully vetted and verified by an independent
team of industry experts. The service launches this month with the
initial authentication of the most popular sneaker styles and
brands on the marketplace, and will ramp to include all $100+
sneaker sales by early 2021.
This marks the Company's second significant authentication
announcement in as many months. In September, eBay first launched
Authenticity Guarantee for every watch sold over
$2,000 in the U.S. The announcement
also builds on eBay canceling selling fees on any sneakers purchase
of $100 or more, which has helped
attract more top sneaker sellers and bring the most coveted
inventory to the marketplace at the most competitive prices.
"Authentication has become an expectation for today's consumers
in categories of high passion and high value, and this program
makes eBay the most attractive platform for enthusiasts in these
categories," says Jordan Sweetnam,
SVP and General Manager of eBay North
America. "eBay operates the world's most diverse sneaker
marketplace – with the widest selection and best prices – and by
removing any uncertainty with the buying process, our community can
buy and sell with total confidence."
How Authenticity Guarantee Works
When a
sneakers purchase is made, the seller ships it directly to eBay's
independent third-party authentication facility for a
comprehensive, multi-point physical inspection. Following this
rigorous assessment, the sneakers are sent via expedited shipping
to the buyer. Additional details include:
- Proof of Authentication: Upon receiving the
sneakers, the independent authenticator confirms they are
consistent with the listing title, description, and images, and
then performs a multi-point physical authentication inspection. An
eBay tag, guaranteeing its authenticity is attached to the sneakers
to finalize the process, driving confidence in the collectibility
and resale value.
- Third-Party Authentication: eBay has partnered
with industry leader Sneaker Con to create a new state-of-the-art
facility – leveraging the top authenticators in the industry, a
robust checklist of product specifications, and best-in-class
processes to ensure accuracy and efficiency. With rigorous
inspection of the box, shoe, and accessories, the authentication
underscores eBay's commitment to giving shoppers exactly what they
want.
- Verified Returns: For sellers who choose to offer
returns, eBay's sneaker authentication program ensures the exact
item initially sold is returned to the seller, via a verified
returns process. Returns are shipped back directly to the
authentication center, where the third-party experts verify
each item and its condition before returning to the seller.
Learn more about eBay's elevated authentication experience –
first launched for luxury watches, and expanding soon to
collectible sneakers – at ebay.com/buyauthentic. To shop
sneakers, check out eBay.com/sneakers and follow @eBay
on Instagram, Twitter, YouTube, TikTok
and Facebook.
eBay Sneakers By the Numbers
- On average, there are more than half a million sneaker listings
on eBay each day.
- Sneakers are surging in popularity around the world and are a
top enthusiast category on the marketplace.
- In 2019, eBay sold nearly six million sneakers in North America.
- eBay sells millions of sneakers a year, making the marketplace
one of the largest channels to buy and sell sneakers.
Source: Numbers based on eBay North
America (U.S. and Canada)
2019 sales data.
About eBay
eBay Inc (NASDAQ: EBAY) is a global
commerce leader including the Marketplace and Classifieds
platforms. Collectively, we connect millions of buyers and sellers
around the world, empowering people and creating opportunity for
all. Founded in 1995 in San Jose,
California, eBay is one of the world's largest and most
vibrant marketplaces for discovering great value and unique
selection. For more information about the company and its global
portfolio of online brands, visit www.ebayinc.com.
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SOURCE eBay Inc.