NEW YORK, Aug. 14, 2019 /PRNewswire/ -- Gamut, the
leader in premium OTT advertising, has announced a partnership with
Discovery, Inc. for local market OTT inventory ad sales efforts in
the U.S. As part of the partnership, Gamut will have access
to premiere seasonal events airing across Discovery's top tier
networks.
Combining the power of Discovery's best-in-class content and
coveted audiences, with the data-driven local market targeting
capabilities of Gamut, offers advertisers an unparalleled
opportunity to scale their local market OTT media campaigns with
precision.
As OTT media consumption grows aggressively in the U.S., Gamut,
a subsidiary of Cox Media Group, is perfectly positioned to help
advertisers capitalize on this opportunity and reach highly-engaged
and valuable OTT audiences with buying power.
"Gamut is obviously a market leader in the OTT industry and we
are thrilled to be partnering with them to help advertisers reach
and connect with their target consumers," said Jill Steinhauser, Senior Vice President at
Discovery. "With their team of in-house OTT experts, and
data-driven local market insights, we see this partnership as a
great opportunity to accelerate the growth of our OTT
business."
With Discovery's acquisition of Scripps Networks, Discovery now
delivers over 2 billion minutes watched per month and has a 20%
share of key demos, A25-54 and W25-54 in the U.S.*
"This is an exciting time for Gamut as we partner with Discovery
to bring our advertisers access to Discovery's world class,
brand-safe programming," said Rachel
Williamson, President of Gamut. "As advertisers shift their
attention towards the growing OTT category, Gamut is perfectly
positioned to meet the demand in the marketplace."
As the trusted leader in the OTT industry, Gamut is dedicated to
bringing its advertising partners the industry's best content,
audiences and local advertising solutions. This preferred
partnership with Discovery will allow Gamut to not only continue to
lead, but define the OTT advertising space.
Source: Broadcasting & Cable "Upfronts 2017: Discovery Takes
TLC OTT, Adds Olympic Snapchat Channel" March 2018
About Gamut
Gamut, a subsidiary of Cox Media Group, is
a solutions-based digital advertising organization focused on
connecting brands to their most relevant consumers and communities,
across all platforms. Gamut and its best-in-class OTT product,
Gamut TOTAL℠, empower advertisers through guaranteed premium
inventory, advanced fraud-free options and maximized campaign
performance. Founded on a century of success laid down by our
parent company Cox Enterprises, Gamut delivers effective
advertising campaigns that combine over 20 years of experience in
the digital space with data, insights and quality inventory. For
more information about Gamut, please visit www.gamut.media.
About Discovery
Discovery, Inc. (Nasdaq: DISCA, DISCB,
DISCK) is a global leader in real life entertainment, serving a
passionate audience of superfans around the world with content that
inspires, informs and entertains. Discovery delivers over 8,000
hours of original programming each year and has category leadership
across deeply loved content genres around the world. Available in
220 countries and territories and nearly 50 languages, Discovery is
a platform innovator, reaching viewers on all screens, including TV
Everywhere products such as the GO portfolio of apps;
direct-to-consumer streaming services such as Eurosport Player and
MotorTrend OnDemand; digital-first and social content from Group
Nine Media; a landmark natural history and factual content
partnership with the BBC; and a strategic alliance with PGA TOUR to
create the international home of golf. Discovery's portfolio of
premium brands includes Discovery Channel, HGTV, Food Network, TLC,
Investigation Discovery, Travel Channel, MotorTrend, Animal Planet,
and Science Channel, as well as OWN: Oprah Winfrey Network in the
U.S., Discovery Kids in Latin
America, and Eurosport, the leading provider of locally
relevant, premium sports and Home of the Olympic Games across
Europe. For more information,
please visit corporate.discovery.com and follow @DiscoveryIncTV
across social platforms.
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SOURCE Gamut