NEW YORK, Sept. 25, 2019 /PRNewswire/ -- Discovery, Inc.
today announced the launch of Food Network Kitchen, a
first-of-its-kind direct-to-consumer product with proprietary
streaming technology offering consumers LIVE, interactive
cooking instruction every week with the top culinary experts in the
world, grocery and equipment delivery, over 800 on-demand
classes and so much more to make the consumer's cooking, shopping
and food experience more convenient, joyful and
delicious.
Today's announcement includes a landmark collaboration between
Discovery and Amazon to offer Food Network Kitchen through Amazon
Alexa and Echo Show, Fire Tablets,
Fire TV streaming media devices and Fire TV Edition smart
TVs.
Food Network Kitchen will launch in late October 2019 in the U.S. and will also be
available across iOS (iPhone and iPad), and Android mobile
devices. Food Network Kitchen will roll out across additional
platforms and devices in 2020.
"Food Network Kitchen brings the top chefs in the world directly
to consumers' kitchens through first-of-its-kind live interactive
cooking classes, seamless e-commerce transactions, and the richest
culinary media ecosystem in the world," said David Zaslav, President and CEO, Discovery,
Inc. "We are re-imagining the direct-to-consumer experience as
not just another entertainment service but as the "Peloton of Food"
accessible to everybody. Through Food Network Kitchen's
proprietary streaming technology and our foundational partnership
with Amazon, we believe this is a truly differentiated product that
will make customers' lives better. With hundreds of the
world's leading cooks offering live and on-demand classes every
day, we want to be the trusted partner to everybody who wants to
cook and loves to cook. No one needs to be alone in the
kitchen again."
Food Network Kitchen will offer 25 weekly LIVE classes with five
daily LIVE classes on weekends, allowing consumers an intimate and
interactive connection with their favorite chefs. In addition
to LIVE cooking classes, Food Network Kitchen will also offer over
800 on-demand cooking classes with the world's greatest chefs
providing a deep experience for consumers. On-demand lessons will
be updated daily. Additionally, Food Network Kitchen will
offer an unmatched selection of 3,000 instructional videos,
including hundreds of step-by-step videos by Michelin-star
chefs, James Beard award-winners,
bestselling cookbook authors, and restaurateurs from Panna, the
award-winning digital cooking app, which was recently acquired by
Discovery.
"Everything we do starts with the customer and they have
repeatedly asked us to bring the incredible food they see on Food
Network into their homes," said Peter
Faricy, CEO, Direct-to-Consumer, Discovery, Inc. "Food
Network Kitchen is an interactive culinary experience that will
improve people's lives. We have designed a product that will change
the way people cook by giving them direct access to their favorite
chefs, the convenience of expert instruction and the skills they
need to be more confident in the kitchen. We are bringing
inspiration and joy to cooking."
Food Network Kitchen will be the most complete food and cooking
digital experience, offering consumers more capabilities, content
and interactive features from the most complete roster of iconic
cooking talent anywhere in the world. Highlights include:
- LIVE Interactive Classes: For the first time, customers
will be able to stream LIVE cooking classes with two-way
interaction allowing users and chefs to communicate in real-time.
Unlike any other class experience in the world, customers will
learn from the world's best cooking instructors, including Food
Network chefs and world-renowned culinary experts, including
Bobby Flay, Rachael Ray, Martha
Stewart, Ted Allen,
Sunny Anderson, Alton Brown, Kardea Brown, Valerie Bertinelli, Anne
Burrell, Daniel Boulud, Maneet
Chauhan, Scott Conant,
Giada De Laurentiis, Ree Drummond,
Guy Fieri, Amanda Freitag, Ina
Garten, Alex Guarnaschelli,
Carla Hall, Eddie Jackson, JJ Johnson, Katie Lee, Jeff
Mauro, Marc Murphy,
Chris Santos, Nancy Silverton, Michael
Symon, Jet Tila, Buddy
Valastro, Jonathan Waxman,
Molly Yeh, Zac Young, Geoffrey
Zakarian and Andrew
Zimmern.
- 800 On-Demand Cooking Classes: World's largest ecosystem
of culinary experts and the greatest chefs in the world providing a
deep experience for customers. Classes range from basic skills
for making kitchen staples to advanced techniques for the most
passionate foodies.
- Advanced Search Functionality: Food Network Kitchen's
state-of-the-art filtering technology will allow users to find
perfectly curated classes and video recipes created by Food Network
chefs. LIVE and on-demand classes, as well as video recipes,
can be filtered by chef, level of difficulty, preparation time,
cuisine, diet, allergies, popular food trends and more.
- Ingredient Home Delivery: Food Network Kitchen will
offer consumers home delivery of the ingredients shown in the
classes, and from recipes throughout the platform. At launch,
customers will be able to order ingredients through the Food
Network Kitchen app using Amazon Fresh in select cities. Additional
delivery partners will be announced in the coming
months.
- Culinary Equipment Home Delivery: Coming in 2020,
Food Network Kitchen will offer a new one-touch transaction feature
allowing consumers to purchase the equipment being used by the Food
Network Kitchen chefs, from pots and pans, to utensils and
appliances.
- 24/7 LIVE Culinary Support: Coming in 2020, for the
first time, LIVE cooking advice and support will be offered
24/7, 365 days a year via the Food Network Kitchen
"Kitchen-on-Call" service. Friendly expert cooks will be available
to answer questions and provide suggestions and tips.
- 3,000 Instructional Videos: Consumers will be able to
view exclusive content, search for inspiration, and be guided
through their own cooking with helpful video instruction across any
device. Chefs and trusted experts bring recipes to life and put
culinary techniques within reach, taking users through each step of
the cooking process.
- Food Network Kitchen Content: Users will
gain access to Restaurant Insights from Food
Network chefs and talent, and Personalized
Playlists of tailored content available across all
devices.
- A Curated Selection of Food Network's
Hit Cooking Shows: Available commercial-free
on any device, the library will include 30 Minute
Meals, Barefoot Contessa, Brunch @ Bobby's, Girl Meets Farm, Good
Eats, Guy's Ranch Kitchen, The Pioneer Woman and more. Episodes
can be viewed across all devices, anytime, anywhere.
- 80,000 Trusted and Chef-Tested Recipes: Food
Network Kitchen
offers users step-by-step cooking
instructions tested and proven in the Food Network's
test kitchens by chefs including Giada
De Laurentiis, Ina Garten,
Anne Burrell and Alex
Guarnaschelli, and home cooks like Emmy Award winning
Valerie Bertinelli,
Ree Drummond and Molly Yeh.
More than 100 step-by-step video recipes will
rotate seasonally.
Through Discovery's collaboration with Amazon, Food Network
Kitchen exclusively offers an integrated cooking experience with
voice innovation. Customers will be able to simply
ask Alexa to access Food Network Kitchen's
extensive library of LIVE and on-demand classes, shows,
recipes, how-to videos and more. Alexa has already been a
helpful addition to many kitchens with features like named timers
and conversion information. With this new feature, customers will
be able to start watching a Food Network show on Fire TV, save
recipes from the episode and ask Alexa to open the recipe on their
Echo Show in the kitchen when
they're ready to make it.
"We're thrilled to be working with Discovery to bring the new
Food Network Kitchen content to Echo
Show, Fire Tablets, and Fire TV. We hope the combination of
Food Network's world class cooking content and the simplicity of
Alexa inspires and delights customers throughout every part of
their cooking journey – whether they're a seasoned cook or just
starting out," said Dave Limp, Senior Vice President Amazon Devices
and Services. "We look forward to hearing customers' feedback on
this experience and continuing to expand the offerings over
time."
Consumers can sign-up for free access to a limited selection of
videos and recipes or subscribe to the full suite of premium
features for $6.99/month or
$59.99/year. An initial free trial
period of three months/90 days will be made available at launch,
along with a limited-time discounted rate of $47.99/year.
Through Discovery's collaboration with Amazon, Food Network
Kitchen will offer the following features:
- Alexa Integration: Customers can access and
navigate Food Network Kitchen's content with Alexa. Home cooks can
just ask Alexa to browse the tens of thousands of recipes,
hundreds of LIVE and on demand cooking classes, how-to
videos, premium step-by-step video recipes and more on
Echo Show. Simply say "Alexa, go to
the next step," or "Alexa, show me the ingredients" to
navigate the recipe hands-free. While Alexa guides you through the
recipe, you can set timers as you go, or ask questions like,
"Alexa, how many teaspoons in a tablespoon?" Customers can also ask
Alexa to play their favorite Food Network shows and while watching
say "Alexa, save recipe" when they see a recipe they'd like to try
later. Items are saved to their Food Network List and can be
accessed on any device.
- Fire TV and Fire Tablet Integration: Customers will
also be able to access the new Food Network Kitchen app via their
Fire TV streaming device, Fire TV Edition smart TV or Fire Tablet,
giving customers access to their favorite Food Network shows,
LIVE and on-demand cooking classes, recipes and more on the
biggest screen in their home with Fire TV or while on the go with
their tablet. Customers will be able to seamlessly switch between
devices. Navigate to the app by using your remote, tapping the app
or just saying "Alexa, open Food Network Kitchen."
To support the launch of Food Network Kitchen, Discovery will
promote the new product across all of its U.S. networks and digital
platforms, including GO, web and social media. Food Network Kitchen
will be integrated into shows on Food Network, as well as programs
across TLC, HGTV, Discovery Channel and more.
Conference Call for Investors
(New York, NY) – To elaborate on the attached
press release, Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) will
be hosting a conference call for investors tomorrow, September 26 at 9:00 a.m.
EDT. To listen to the call, please visit
https://corporate.discovery.com or dial 1-844-452-2811 inside
the U.S. and 1-574-990-9832 outside of the U.S., using the
following passcode: DISCA.
Cautionary Statement Concerning Forward-Looking
Statements
This press release contains certain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are based on current expectations, forecasts and
assumptions that involve risks and uncertainties and on information
available to the Company as of the date hereof. The Company's
actual results could differ materially from those stated or
implied, due to risks and uncertainties associated with its
business, which include the risk factors disclosed in its Annual
Report on Form 10-K filed with the SEC on March 1, 2019. Forward-looking statements include
statements regarding the Company's expectations, beliefs,
intentions or strategies regarding the future, and can be
identified by forward-looking words such as "anticipate,"
"believe," "could," "continue," "estimate," "expect," "intend,"
"may," "should," "will" and "would" or similar words.
Forward-looking statements in this release include, without
limitation, statements regarding investing in the Company's
programming, strategic growth initiatives, and the effects of the
Scripps Networks acquisition and related transactions. The Company
expressly disclaims any obligation or undertaking to disseminate
any updates or revisions to any forward-looking statement contained
herein to reflect any change in the Company's expectations with
regard thereto or any change in events, conditions or circumstances
on which any such statement is based.
About Discovery:
Discovery, Inc. (Nasdaq: DISCA,
DISCB, DISCK) is a global leader in real life entertainment,
serving a passionate audience of superfans around the world with
content that inspires, informs and entertains. Discovery delivers
over 8,000 hours of original programming each year and has category
leadership across deeply loved content genres around the world.
Available in 220 countries and territories and nearly 50 languages,
Discovery is a platform innovator, reaching viewers on all screens,
including TV Everywhere products such as the GO portfolio of apps;
direct-to-consumer streaming services such as Eurosport Player and
MotorTrend OnDemand; digital-first and social content from Group
Nine Media; a landmark natural history and factual content
partnership with the BBC; and a strategic alliance with PGA TOUR to
create the international home of golf. Discovery's portfolio of
premium brands includes Discovery Channel, HGTV, Food Network, TLC,
Investigation Discovery, Travel Channel, MotorTrend, Animal Planet,
and Science Channel, as well as OWN: Oprah Winfrey Network in the
U.S., Discovery Kids in Latin
America, and Eurosport, the leading provider of locally
relevant, premium sports and Home of the Olympic Games across
Europe. For more information,
please visit corporate.discovery.com and follow
@DiscoveryIncTV across social platforms.
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SOURCE Discovery, Inc.