The New Partnership Combines the Unique
Services and Reach of Both Mobile Leaders, Enabling New Revenue
Opportunities to Their App Developer, Carrier and OEM
Partners
AUSTIN,
Texas and LONDON,
March 20,
2023 /PRNewswire/ -- Flexion (NASDAQ Stockholm:
FLEXM), the games marketing company and Digital Turbine (NASDAQ:
APPS), the global leaders in growth solutions for the mobile
ecosystem, today announced a strategic commercial relationship to
grow game developers' audiences on some of the world's largest
telecom platforms - boosting app discovery and revenue.
DT Hub, Digital Turbine's alternative mobile growth suite,
enables its mobile operator partners to offer their customers a
highly curated environment for premium app discovery. DT Hub
simplifies discovery and allows for simple and efficient
direct-to-consumer app distribution.
Through the partnership with Flexion, mobile game developers
will be able to create versions of their games that can be smoothly
onboarded to DT Hub with little technical effort required - and
enjoy the benefits of an end-to-end store alternative offered by
major mobile carriers.
"It is exciting to see the continued expansion of the
alternative android ecosystem with some of the big carriers in the
US getting back into the content business," says Jens Lauritzson, CEO of Flexion. "This
partnership with Digital Turbine has all the ingredients to succeed
in terms of creating new revenue, distribution, and marketing
opportunities for game developers beyond traditional app stores.
Our services and customer bases complement each other well and we
are excited to drive the next generation of game distribution
services together with Digital Turbine."
"Flexion is the clear market leader in providing mobile game
developers with its unique services to acquire and monetize users
in store-like environments. Together, we will extend this unique
opportunity to our existing and new partners - and continue to
grow," says Matt Tubergen, EVP of Global Partnerships and
Corporate Development at Digital Turbine. "We are excited to
explore the clear marketing and product synergies between us which
will help boost the mobile ecosystem."
Extending audiences beyond the traditional app stores is already
what Flexion offers developers, helping them reach alternative app
stores such as Samsung Galaxy Store, Huawei AppGallery, Xiaomi,
Amazon Appstore and the ONE store by offering its enabling
services, platform management and user acquisition. Now, with
Digital Turbine's DT Hub, game developers will be able to tap into
additional revenue streams from a range of new platforms and
technology, while benefiting from Digital Turbine's monetization
services and expertise in user acquisition.
The most popular Android games will be supported on DT Hub,
enhancing reach. To further maximize revenue and take full
advantage of user acquisition opportunities, Flexion will help
developers get their games fully integrated with the service.
"Over time we expect that developers will be able to add
significant revenue and audiences to their games by tapping into DT
Hub," continues Jens. "Just like we do with other alternative app
stores, Flexion can give developers access to these new channels
with zero up-front costs and very little effort on their side."
The partnership with Flexion follows a strategic investment in
Aptoide that Digital Turbine announced in October 2022 to build new innovative distribution
products for Digital Turbine's mobile carriers, OEM, and app
developer partners.
About Flexion:
Flexion Mobile Plc grows revenue and audiences for games. It
does this through its distribution and influencer marketing
services. Flexion works with a growing number of top grossing
developers around the world. Using its expertise, experience and
technology Flexion builds revenue and audiences for developers by
taking Android games and making them fly on the alternative app
stores, including the Amazon, Samsung, Huawei, Xiaomi GetApps and
ONE stores. In 2022, the company acquired the leading influencer
marketing agency Audiencly GmbH. Flexion Mobile Plc is listed on
Nasdaq First North Growth Market, Shortname: FLEXM. Certified
Adviser is FNCA Sweden AB, +46(0)8-528 00 399, info@fnca.se
About Digital Turbine, Inc.:
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer
experiences and results for the world's leading telcos,
advertisers, and publishers. Its end-to-end platform uniquely
simplifies their partners' ability to supercharge awareness,
acquisition, and monetization — connecting them with more
consumers, in more ways, across more devices. Digital Turbine is
headquartered in North America,
with offices around the
world. https://www.digitalturbine.com/dt-hub/
Digital Turbine
Investor Relations Contact:
Brian
Bartholomew
Digital Turbine, Inc.
brian.bartholomew@digitalturbine.com
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SOURCE Digital Turbine, Inc.