Partnership Advances Digital Turbine's App
Distribution Solutions for App Publishers, Operators, and
OEMs
AUSTIN,
Texas, Oct. 5, 2022 /PRNewswire/ -- Digital
Turbine (NASDAQ: APPS), the leading independent mobile growth
platform, today announced a strategic investment in Aptoide, one of
the largest independent Android app stores, with more than 250
million users. The first step of a strategic commercial
relationship between Digital Turbine and Aptoide, this investment
leverages technology from each company to build new and innovative
distribution products for Digital Turbine's mobile operator, OEM,
and app developer clients, paving the way for greater cooperation
in the future.
The app store ecosystem is large and complex with billions of
active OS users and apps, and more than 20 different app stores
today. Digital Turbine simplifies the app discovery process for app
developers, enterprise platforms and advertisers through its Ignite
platform, which is installed on more than 800 million devices
worldwide. Ignite boosts app discoverability, reduces friction in
app install experiences, and offers quality curated environments
for publishers and advertisers alike.
"In the mobile app-store ecosystem, there is no concept of a
'Shopify for App Stores.' Our
investment in Aptoide will deliver our Operators and OEM partners a
more curated on-device app experience than what the current
one-size-fits all stores can deliver," said Bill Stone, CEO Digital Turbine. "We believe
that together, our technology can best serve the evolving needs of
the app-store ecosystem, driving growth for app developers,
operators, and OEM's by enabling more choice for scaled
distribution. We look forward to working closely with the Aptoide
team to deliver greater app discovery experiences and choices
globally."
Digital Turbine's technology, developer relationships and
telecom partnerships will serve to extend and expand the
opportunity for Aptoide's Catappult technology. Aptoide's Catappult
technology streamlines the creation of app versions that are
compatible with the Aptoide store, as well as more than 20
partner app stores, resulting in highly scalable solutions that
drive growth for the entire Android ecosystem.
"App distribution is not limited to just a few players.
Developers want choice and multiple options for the distribution of
their apps to reach audiences of all kinds, but they are often
challenged by the technical investment entailed in this effort,"
said Paulo Trezentos, Chief Executive Office and co-founder of
Aptoide. "Digital Turbine's scale and SingleTap™ technology
complement and accelerate Aptoide's solutions to this challenge. We
are very excited to partner with Digital Turbine on this
initiative."
Digital Turbine's investment led Aptoide's Series-B funding
round of $12M USD, which also
included investment from Faurecia, Portugal Ventures, and the
200M Fund, a Portuguese co-investment
company.
About Digital Turbine
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer
experiences and results for the world's leading telcos,
advertisers, and publishers. Its end-to-end platform uniquely
simplifies their partners' ability to supercharge awareness,
acquisition, and monetization — connecting them with more
consumers, in more ways, across more devices. Digital Turbine is
headquartered in North America,
with offices around the world. www.digitalturbine.com
About Aptoide
Aptoide is the game-changing Android App Store. With over 250
million users, 10 billion downloads and 1 million apps, Aptoide
provides an alternative way to discover apps and games, with no
geo-restrictions and one of the best malware detection systems in
the market. Aptoide not only focuses on end-users but also offers
OEMs and telecoms the opportunity to have their own app store based
on an API or co-brand solution. Our goal? Taking app discovery to
the next level.
Digital Turbine
Investor Relations
Contact:
Brian Bartholomew
Digital Turbine, Inc.
brian.bartholomew@digitalturbine.com
Aptoide
Head of Marketing Contact:
Filipa Botelho
Aptoide SA
filipa.botelho@aptoide.com
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SOURCE Digital Turbine, Inc.