Cash App, News Break, McDonalds, SHEIN, tubi
Named Top BRAG-gers
AUSTIN,
Texas and BOSTON,
Sept. 14,
2022 /PRNewswire/ -- Digital Turbine,
Inc. (Nasdaq: APPS), the leading independent mobile growth
platform, and Apptopia Inc., a leader in real-time competitive
intelligence, today released The BRAG (Brand Relative App Growth)
Index II, the second of a new report series. The latest report
reveals new intelligence on key trends happening across top mobile
app categories and actionable insights on effective mobile UA
tactics by analyzing a combination of brand performance tracking
and deep app performance metrics.
In a post IDFA and consolidation-minded world, there's an
increasing need for understanding the art of brand building in
addition to the science of user acquisition. The first BRAG Index
gave well-timed insight to the mobile marketing tactics and trends
born in this new age of mobile marketing. BRAG Index 2 adds new
metrics: Brand Power and Brand
Velocity, to gain further insights on critical market issues such
as:
- Which leading financial brands are best positioned to become a
super app?
- Whose streaming video brand is built to survive in a content
and consolidation war?
- Which QSR brands have the clout to fight back against food
delivery apps?
- While discretionary spending has gone down, which shopping
brands have trended up?
- Do publisher app brands even matter that much and will they
ever on mobile phones?
"Today's best marketers are looking into a better understanding
of their full funnel— from understanding attention and awareness to
view-thru attribution in an ID-less environment," said Greg Wester, SVP at Digital Turbine. "Having a
method to understand full-funnel metrics is a new and critical
missing piece. Our brand tracking combined with Apptopia's
expertise in app performance data with rich consumer insights,
really creates a unique and trusted lens on needed marketplace
insights."
The report combines proprietary 3rd-party survey data on brand
factors such as awareness, intent and opinions measured at the
beginning of each quarter, with actual install and engagement data
for the full quarter, provided via Apptopia.
"We're excited to release the latest report in the BRAG series,"
said Jonathan Kay, CEO at Apptopia.
"Because brand and performance are interrelated, it's important to
take a multifaceted approach to dive deeper into the relationship
between brand strength and broader issues impacting the app
ecosystem. We look forward building upon this foundation in future
reports."
Mobile Explorers - A New Mobile
Podcast Series Powered by the BRAG report from Digital Turbine and
Apptopia
BRAG Index report highlights will be featured in a new podcast
series, Mobile Explorers, hosted by industry expert Peggy Salz. Hear interviews with leaders in the
app ecosystem and dig deep into latest in mobile marketing trends
and tactics. It's a must-listen for any budding or experienced
mobile marketing professional. The first podcast is scheduled to
air in October 2022.
About The BRAG Index
The BRAG Index, or Brand Relative App Growth Index, is a first
of its kind report series to focus on and measure full funnel app
performance metrics. Digital Turbine and Apptopia partnered to
create the report by integrating consumer surveys with Apptopia's
performance data to shed insights on thriving apps that are
transcending their brand funnel and punching above their weight,
understanding key industry topics, exploring Brand Incrementality
and more. To view the full report, go
to www.bragindex.com.
Brand Power and
Brand Velocity are two BRAG metrics that measure overall
strength in mobile app brands. Brand
Power reflects the size of an app's Brand Funnel (e.g.,
awareness and install intent), the ratio of those liking/disliking
the app and App Gap, a measure of brand equity. Brand
Velocity reflects quarter-to-quarter changes in the size of the
app's Brand Funnel as well as in sentiment towards the app/brand.
Brands with similar levels of Brand
Power and Brand Velocity are shaded similarly.
About Digital Turbine
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer
experiences and results for the world's leading telcos,
advertisers, and publishers. Our end-to-end platform uniquely
simplifies our partners' ability to supercharge their awareness,
acquisition, and monetization — connecting them with more
consumers, in more ways, across more devices. Digital Turbine is
headquartered in North America,
with offices around the world. www.digitalturbine.com
Digital Turbine Media Contact
Mimi Torrington
mimi.torrington@digitalturbine.com
About Apptopia
Apptopia is a leader in real-time competitive intelligence.
Brands and financial firms use our platform to generate insights
across mobile apps and connected devices. Powered by machine
learning technology, we collect and analyze billions of complex
data points to surface critical business signals. Leading brands
including Visa, Target, and Microsoft rely on Apptopia to better
understand consumer behavior and intent across app-based devices to
gain a competitive advantage. Financial analysts access our data
analytics via the Bloomberg Terminal to generate revenue estimates,
monitor consumer engagement across devices, and gain insight into
competitive positioning.
Visit apptopia.com or follow us on LinkedIn
and Twitter to see our insights.
Apptopia Media Contact
Adam
Blacker
617-963-0965
ablacker@apptopia.com
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SOURCE Digital Turbine, Inc.