Descartes’ Annual Ecommerce Study Shows Younger Consumers Driving Online Buying Growth - but 79% Have Experienced Delivery Problems
May 14 2025 - 6:45AM
Descartes Systems Group (Nasdaq:DSGX) (TSX:DSG), the global leader
in uniting logistics-intensive businesses in commerce, released
findings from How Smarter Home Delivery Wins Younger Consumers as
Online Buying Slows, its fourth annual consumer sentiment study of
ecommerce home delivery. The study shows that, in a slower growing
ecommerce market, consumers aged 18-35 (“under 35s”) are the
biggest contributor to online growth, increasing both the volume
and frequency of their purchases over the last 12 months compared
to the prior year. While 18% of overall consumers surveyed cut back
on purchases during this period, 43% of under 35s increased their
spending year-on-year compared to just 32% of over 65s (see Figure
1).
Figure 1. Changes in online purchasing behavior
In addition, this year’s survey found that 44% of under 35s made
online purchases at least every two weeks—a significant jump over
last year’s 33%. For the younger demographic, however, their levels
of dissatisfaction with home delivery remain high with a
significant 79% reportedly experiencing delivery problems compared
to 66% of overall consumers surveyed.
Moreover, for each delivery problem detailed in the survey,
under 35s reported a higher percentage of negative experiences than
overall respondents (see Figure 2). Conversely, over 65s reported a
lower percentage of negative experiences than all respondents. Not
only is the younger demographic the cohort driving growth in online
purchasing, it also appears to be the group with the highest
expectations for positive delivery experiences.
Figure 2. Issues with home deliveries
“The bottom-line impact of negative delivery experiences remains
a pressing concern for retailers and their delivery partners,
especially with the pace of ecommerce growth steadying
post-pandemic,” said Mavi Silveira, SVP Global Marketing at
Descartes. “While small improvements in home delivery performance
have been made over the past few years, they’re not currently
reflecting the quality experience consumers are demanding,
especially the valuable under 35 cohort, as poor delivery
experiences risks the potential lifetime customer value of this
demographic.”
Descartes and SAPIO Research surveyed 8,000 consumers in Europe
and North America on their ecommerce buying behavior during the
first three months of 2025. The goal was to gain a comprehensive
view of the state of ecommerce and home delivery performance by
understanding, for example, the reasons for increases or decreases
in ecommerce purchases, the different types of goods purchased, the
frequency of purchases, delivery preferences, delivery experiences
and the impact of delivery failures on retailers and their delivery
agents. The study also examines how consumer behaviors and
perceptions vary across demographics. For the full report, read How
Smarter Home Delivery Wins Younger Consumers as Online Buying
Slows.
Learn more about Descartes’ Home Delivery Solutions and its
Ecommerce Shipping & Fulfillment Solutions.
About Descartes
Descartes (Nasdaq:DSGX) (TSX:DSG) is the global leader in
providing on-demand, software-as-a-service solutions focused on
improving the productivity, security and sustainability of
logistics-intensive businesses. Customers use our modular,
software-as-a-service solutions to route, track and help improve
the safety, performance and compliance of delivery resources; plan,
allocate and execute shipments; rate, audit and pay transportation
invoices; access global trade data; file customs and security
documents for imports and exports; and complete numerous other
logistics processes by participating in the world’s largest,
collaborative multimodal logistics community. Our headquarters are
in Waterloo, Ontario, Canada and we have offices and partners
around the world. Learn more at www.descartes.com, and connect
with us on LinkedIn and Twitter.
Global Media Contact Cara
Strohack
Tel:
226-750-8050
cstrohack@descartes.com
Cautionary Statement Regarding Forward-Looking
Statements
This release contains forward-looking information within the
meaning of applicable securities laws (“forward-looking
statements”) that relate to Descartes’ home delivery solution
offerings and potential benefits derived therefrom; and other
matters. Such forward-looking statements involve known and unknown
risks, uncertainties, assumptions and other factors that may cause
the actual results, performance or achievements to differ
materially from the anticipated results, performance or
achievements or developments expressed or implied by such
forward-looking statements. Such factors include, but are not
limited to, the factors and assumptions discussed in the section
entitled, “Certain Factors That May Affect Future Results” in
documents filed with the Securities and Exchange Commission, the
Ontario Securities Commission and other securities commissions
across Canada including Descartes’ most recently filed management’s
discussion and analysis. If any such risks actually occur, they
could materially adversely affect our business, financial condition
or results of operations. In that case, the trading price of our
common shares could decline, perhaps materially. Readers are
cautioned not to place undue reliance upon any such forward-looking
statements, which speak only as of the date made. Forward-looking
statements are provided for the purposes of providing information
about management’s current expectations and plans relating to the
future. Readers are cautioned that such information may not be
appropriate for other purposes. We do not undertake or accept any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements to reflect any change
in our expectations or any change in events, conditions or
circumstances on which any such statement is based, except as
required by law.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/77f81b2d-ddd8-48b8-974d-26698f3133a0
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