Definitive Healthcare launches powerful consumer analytics and activation solution to more industries with Population Intelligence expansion
August 27 2024 - 9:15AM
Definitive Healthcare (Nasdaq: DH), a leader in healthcare
commercial intelligence, today announced the expansion of its
Population Intelligence platform to a broader range of industries
selling into healthcare. Building on its success in offering
healthcare provider organizations patient and consumer analytics,
Population Intelligence now supports businesses in additional
sectors—such as advertising, marketing, telehealth, staffing, and
medical supply—to drive stronger performance for marketing
campaigns and digital advertising.
“A deep understanding of our target markets is crucial for our
success. With Population Intelligence, we can develop advanced
personas and pinpoint exactly who we need to reach, cutting down on
marketing spend while helping us get to new markets faster,” said
Osama Usmani, CEO of Salubrum, a medical tourism company. “It
ensures our resources are spent on the most promising opportunities
for audience activation.”
Population Intelligence combines robust clinical and consumer
data to create a powerful tool for precision marketing. With data
on 250+ million unique consumers aged 18+ and over, 300 clinical
propensity, social determinants of health, and media channel
models, businesses can identify consumers who are most likely to
have a specific condition or need certain healthcare services. This
allows organizations to create more precise audience segments and
launch highly targeted marketing campaigns, driving more efficient
consumer activation.
“Population Intelligence is a major leap forward in how
businesses understand and activate their DTC audience segments,”
said Bill Moschella, Chief Product and Technology Officer of
Definitive Healthcare. “Our clinical propensity models, DSP/DMP
connectors, and dynamic visualizations can deliver significant
speed to value. These tools help companies fine-tune their
marketing strategies, enhance advertising performance, and
ultimately enable them to accelerate growth. By eliminating the
need for first-party data exchange, our solution can reduce risk
while helping clients reach their ideal healthcare consumers.”
Population Intelligence enables teams to:
- Segment the market: Understand the
overall market potential and pinpoint ideal customer segments using
demographic data and a vast library of propensity models.
- Build campaign audiences: Integrate
consumer records into a CRM or marketing automation platform to
create targeted campaign audiences.
- Activate audiences: Quickly onboard
a targeted audience for digital advertising through a demand-side
platform.
In addition to its front-end portal, Population Intelligence
offers a trusted, scalable way to integrate with organizations’
internal systems, while enabling first-party data to remain
securely in-house. By eliminating the need for third-party data
sharing, Population Intelligence stands out as a tool for achieving
improved marketing and advertising effectiveness while enabling
compliance with data privacy standards.
For more information about Population Intelligence,
visit: definitivehc.com/pop-intel.
About Definitive Healthcare
At Definitive Healthcare, our mission is to transform data,
analytics, and expertise into healthcare commercial intelligence.
We help clients uncover the right markets, opportunities, and
people, so they can shape tomorrow’s healthcare industry. Our SaaS
products and solutions create new paths to commercial success in
the healthcare market, so companies can identify where to go next.
Learn more at definitivehc.com.
Media Contacts:Bethany
Swackhamerbswackhamer@definitivehc.com
Investor Relations Contact:Brian DenyeauICR for
Definitive Healthcarebrian.denyeau@icrinc.com
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