DAVIDsTEA expands presence with “store-within-a-store” concept in Rexall pharmacies
September 09 2021 - 7:30AM
DAVIDsTEA Inc. (Nasdaq:DTEA), a leading tea merchant in North
America, is pleased to announce the expanded availability of its
tea sachets, pre-packs and samplers in over 110 Rexall pharmacies,
a leading Canadian drugstore operator.
Following a successful pilot launched in March of this year,
DAVIDsTEA has expanded its presence from 5 to 46 Rexall locations
in Central Canada since June. With 69 more locations being added in
Rexall stores in Canada this September, DAVIDsTEA is confident that
Rexall’s “store-within-a-store” concept will help to further
strengthen its brand recognition across the country.
With a 4-foot footprint for DAVIDsTEA in each store, showcasing
over 25 SKUs, this new partnership provides a unique opportunity to
speak directly to customers and to distribute unique educational
marketing materials about the benefits of tea to Canadians. Acting
as a one-stop tea shop, customers will now have access to an
assortment of ready-to-steep sachets, tins of loose leaf and
matcha, tea filters, and sampler packs—meeting the needs for
personal consumption and gifting, conveniently available at their
local pharmacy.
“Rexall was a natural choice for us as a partner,” said Sarah
Segal, Chief Executive Officer and Chief Brand Officer, DAVIDsTEA.
“We know how healing tea can be, and with Rexall’s dedication to
wellness, we knew this would be an authentic partnership for both
brands,” she continued. “Reaching our community of tea lovers in
new, local and accessible ways is an important part of DAVIDsTEA’s
transformation as a digital-first company, and we’re thrilled to
work with Rexall to achieve this.”
“DAVIDsTEA’s expansion to 115 Rexall locations is just the
beginning. We see this as phase 1 of our expanded wholesale
distribution footprint in a post-COVID consumer environment,” said
Frank Zitella, President and Chief Financial and Operating Officer,
DAVIDsTEA. “As we look for new and innovative ways to accelerate
revenue beyond our growing e-commerce business supported by our 18
flagship stores, we are confident we will secure and reinforce our
position as leading tea merchants.”
About DAVIDsTEADAVIDsTEA offers a specialty
branded selection of high-quality loose-leaf teas, pre-packaged
teas, tea sachets, tea-related accessories and gifts through its
e-commerce platform at www.davidstea.com, the Amazon Marketplace,
its wholesale customers which include over 3,300 grocery stores and
pharmacies, and 18 company-owned stores across Canada. It offers
primarily proprietary tea blends that are exclusive to the Company,
as well as traditional single-origin teas and herbs. The team’s
passion for and knowledge of tea permeates the Company’s culture
and is rooted in an excitement to explore the taste, health and
lifestyle elements of tea. With a focus on innovative flavours,
wellness-driven ingredients and organic tea, the Company launches
seasonally driven “collections” with a mission of making tea fun
and accessible to all. The Company is headquartered in Montréal,
Canada.
For more information or media requests, please
contact:
PELICAN PRLyla Radmanovich514-845-8763media@rppelican.ca
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f09205ca-c662-4b9b-84ae-d8630ad621ba
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