Ctrip and WWF China Team up to Boost Eco-Tourism
May 20 2019 - 6:43AM
Ctrip (Nasdaq: CTRP), the largest online travel agency in Asia, and
the World Wide Fund for Nature China WWF China)signed a Memorandum
of Understanding (MoU) in Shanghai on 16 May 2019 to begin a
strategic partnership. As a follow-up to the MoU, on the same
day, the two parties announced a sustainable eco-tourism initiative
with over 10 other partners, with the first project entitled
“Exploring Fantastic Creatures” to be launched soon.
Ctrip and WWF China aim to enhance public
awareness of biodiversity and transform travel products into
environmental-friendly ones. About one million species of animals
and plants are currently threatened with extinction, with many
projected to become extinct within the next few decades.
“Last year, Ctrip and our international brand
Trip.com made four commitments at the fourth Conference on Illegal
Wildlife Trade 2018 in London. We pledged to use our mobile
applications, websites, offline stores and other resources to
increase public awareness of the illegal wildlife trade,” said
Xinyu Li, Vice President of Ctrip. “We also utilized social media
and our virtual travel managers to inform customers travelling
Thailand about the ban on ivory trading.”
Jessica Zhang, General Manager of Ctrip Theme
Travel, added, “The travel industry is closely related to the fight
to preserve biodiversity and the environment. Ctrip’s work with
industry partners seeks to make a meaningful contribution to the
protection of our global environment.”
“The tourism industry links the natural and
cultural resources of the world through servicing millions of
travelers. Through our partnership with Ctrip, we hope we can
influence more travel industry players to incorporate sustainable
development into their business strategies and spread the idea of
responsible tourism to more travelers,” said Fei Zhou, Chief
Program Officer of WWF China.
A key component of the joint initiative in
sustainable ecotourism is the provision of a behavior handbook to
travelers. Travelers are provided tips on not carrying animal or
plant products across borders without specific certificates of
CITES and inspection & quarantine. They are also alerted not to
feed or touch wild animals; buy, carry or transport wild animals
and its products; make noises or use flashlights to interfere with
wild animals and are encouraged to save local resources and not to
waste water and food.
On 22 May 2019, the International Day for
Biological Diversity, Ctrip and WWF China will launch the
initiative of “Exploring Fantastic Creatures” charity photo
shooting project, which allows Ctrip users to upload photos and
short videos of nature to Trip Moments, Ctrip’s content sharing
platform.
About Ctrip.com International,
Ltd.Ctrip.com International, Ltd. is a leading provider of
online travel and related services, including accommodation
reservation, transportation ticketing, package tour and
in-destination services, corporate travel management, and other
travel related services. It enables business and leisure travelers
to make informed and cost-effective bookings by aggregating
comprehensive travel related information and offering its services
through an advanced transaction and service platform consisting of
its mobile apps, Internet websites and centralized, toll-free,
24-hour customer service center. The family of travel brands mainly
includes: Ctrip, the largest online travel agency in terms of gross
merchandise value and the best-known travel brand in China; Qunar,
a leading online travel agency in China; Trip.com, an online travel
agency for global consumers; and Skyscanner, a leading global
travel search site. Since its inception in 1999, Ctrip Group has
experienced substantial growth and become one of the largest travel
service providers in the world.
About WWF ChinaWWF (World Wide
Fund for Nature) is one of the world’s largest and most respected
independent organizations dedicated to the conservation of nature.
Since the first office was founded in Switzerland in 1961, WWF has
grown into a global network active in more than 100 countries with
almost five million supporters. WWF has been active in China since
1980, when it was invited by the Chinese government as the first
international NGO to work on nature conservation. WWF has more than
120 staff working in China on a broad range of conservation
programmes including species, freshwater, forest, marine, climate
change and energy, the green economy and footprint.
For further information, please
contact:International PRCtrip.com International,
Ltd.Email: Pr@ctrip.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/dc6a1ce8-d853-4bbb-bfa3-0ce8e8294327
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