Kristen Bell’s Happy Dance™ Available Now at Ulta Beauty™
March 15 2021 - 7:00AM
Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) (“Cronos Group” or the
“Company”) today announced that the full collection of Happy Dance™
CBD products are now available at more than 550 Ulta Beauty™
locations and online at Ulta.com. This partnership marks the
brand’s debut in brick-and-mortar retail. Ulta Beauty will
spotlight Happy Dance within its SPARKED at Ulta Beauty program,
which showcases the brightest up-and-coming brands. As part of
SPARKED at Ulta Beauty, Happy Dance will be featured in a dedicated
store display at select locations and will appear on the SPARKED at
Ulta Beauty page on Ulta.com.
Happy Dance was co-founded by actress and New
York Times best-selling author Kristen Bell and features an
easy-to-use line of clean, vegan and cruelty-free hemp-derived CBD
bath and body products including:
- All-Over Whipped Body Butter + CBD
($30)
- Head-to-Toe Coconut Melt + CBD
($25)
- Stress Away Bath Bomb + CBD
($15)
“My goal in creating Happy Dance was to make
trusted, high-quality, everyday CBD skincare products more widely
available to busy moms and consumers everywhere at a price that
wouldn’t break the bank,” said co-founder Kristen Bell. “Ulta
Beauty is the perfect partner to make that dream a reality. I am
grateful for their approach to beauty and their belief in our
vision to rethink self-care.”
The brand’s uplifting, colorful CBD bath and
body product assortment is the ultimate embodiment of what Bell
would look like on your vanity. It will be one of the newest
additions to Ulta Beauty’s wellness assortment of self-care
products.
“We are thrilled to welcome Happy Dance into the
Ulta Beauty family to offer trusted, refreshingly relevant CBD
products to our guests” said Monica Arnaudo, chief merchandising
officer, Ulta Beauty. “We admire Kristen's commitment to every
aspect of the brand from the clean ingredients to the meaningful
purpose. Her approach is best-in-class to engage, educate and
entertain beauty enthusiasts and we look forward to guests
embracing the brand online and in our stores."
The joyful mission of Happy Dance is to transform the
traditional notion of self-care to extend well beyond the brand
itself. One percent of Happy Dance profits benefit A New
Way of Life Reentry Project, a Black-owned, LA-based
organization founded by Ms. Susan Burton, a seasoned activist, 2010
CNN Hero, 2012 Purpose Prize winner and author
of Becoming Ms. Burton. A New Way of Life Reentry Project
provides housing, case management, pro bono legal services,
advocacy and leadership development for women rebuilding their
lives after prison.
Happy Dance products undergo extensive third-party testing, are
vegan and cruelty-free and tested for heavy metals, microbiological
contaminants, residual solvents and pesticides. Each product
formula is evaluated through clinical testing according to cosmetic
industry standards. Every product also features traceable lot codes
allowing customers to review product Certificates of Analysis
(COA).
For more information, or to purchase Happy Dance™, visit
https://www.ulta.com/brand/happy-dance or @happydance.
About Cronos Group
Cronos Group is an innovative global cannabinoid company with
international production and distribution across five continents.
Cronos Group is committed to building disruptive intellectual
property by advancing cannabis research, technology and product
development. With a passion to responsibly elevate the consumer
experience, Cronos Group is building an iconic brand portfolio.
Cronos Group’s portfolio includes PEACE NATURALS™, a global
wellness platform, two adult-use brands, COVE™ and Spinach™, and
three hemp-derived CBD brands, Lord Jones™, Happy Dance™ and
PEACE+™.
About Kristen Bell
Kristen Bell is an actress, New York Times best-selling
author and entrepreneur. Kristen voiced Princess
Anna in the global
blockbusters Frozen and Frozen 2. She is well known
to television audiences for her critically acclaimed roles on
NBC's The Good Place, as well as Showtime's House of
Lies, and her star-making role as the title character
in Veronica Mars. Kristen is actively involved in many
charities including Alliance of Moms, Baby2Baby and Charity
Water. She is also a global advocate for the UN's Women's
Peace & Humanitarian Fund.
Forward-looking Statements
This press release may contain information that may constitute
“forward-looking information” or “forward-looking statements”
within the meaning of applicable Canadian and U.S. securities laws
(collectively, “Forward-looking Statements”). All information
contained herein that is not clearly historical in nature may
constitute Forward-looking Statements. In some cases,
Forward-looking Statements can be identified by the use of
forward-looking terminology such as “may”, “will”, “expect”,
“plan”, “anticipate”, “intend”, “potential”, “estimate”, “believe”
or the negative of these terms, or other similar expressions
intended to identify Forward-looking Statements. Some of the
Forward-looking Statements contained in this press release include
the Company's intention to build an international iconic brand
portfolio and develop disruptive intellectual property.
Forward-looking Statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management, are inherently subject to significant business,
economic and competitive risks, financial results, results,
performance or achievements expressed or implied by those
Forward-looking Statements and the Forward-looking Statements are
not guarantees of future performance. A discussion of some of the
material risks applicable to the Company can be found in the
Company’s Annual Report on Form 10-K for the year ended December
31, 2020, which has been filed on SEDAR and EDGAR and can be
accessed at www.sedar.com and www.sec.gov/edgar, respectively. Any
Forward-looking Statement included in this press release is made as
of the date of this press release and, except as required by law,
Cronos Group disclaims any obligation to update or revise any
Forward-looking Statement. Readers are cautioned not to put undue
reliance on any Forward-looking Statement.
For further information, please contact:
Investor Relations Contact:
Anna ShlimakInvestor RelationsTel: (416)
504-0004investor.relations@thecronosgroup.com
Media Contact:
Ryan Mary ClarkPublic
Relationsryan.clark@lordjones.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c4b070f3-b397-4247-a165-3364f1504029
Cronos (NASDAQ:CRON)
Historical Stock Chart
From Mar 2024 to Apr 2024
Cronos (NASDAQ:CRON)
Historical Stock Chart
From Apr 2023 to Apr 2024