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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the quarterly period ended March 31, 2022
or
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the transition period from _________ to _________
Commission file number: 001-36153
Criteo S.A.
(Exact name of registrant as specified in its charter)
France
Not Applicable
(State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification Number)
32 Rue Blanche Paris France 75009
(Address of principal executive offices) (Zip Code)

+33 1 75 85 09 39
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act
Title of each class Trading Symbol(s) Name of each exchange on which registered
American Depositary Shares, each representing one Ordinary Share,
nominal value €0.025 per share
CRTO Nasdaq Global Select Market
Ordinary Shares, nominal value €0.025 per share * Nasdaq Global Select Market *
* Not for trading, but only in connection with the registration of the American Depositary Shares.
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes   No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes      No 







Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,”“accelerated filer,” “smaller reporting company” and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer
Accelerated Filer
Non-accelerated Filer
Smaller reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨ 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   Yes        No x
          As of April 30, 2022, the registrant had 60,355,304 ordinary shares, nominal value €0.025 per share, outstanding.




TABLE OF CONTENTS
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General
    Except where the context otherwise requires, all references in this Quarterly Report on Form 10-Q ("Form 10-Q") to the "Company," "Criteo," "we," "us," "our" or similar words or phrases are to Criteo S.A. and its subsidiaries, taken together. In this Form 10-Q, references to "$" and "US$" are to United States dollars. Our unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America, or "U.S. GAAP."
Trademarks
    “Criteo,” the Criteo logo and other trademarks or service marks of Criteo appearing in this Form 10-Q are the property of Criteo. Trade names, trademarks and service marks of other companies appearing in this Form 10-Q are the property of their respective holders.
Special Note Regarding Forward-Looking Statements
    This Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are based on our management’s beliefs and assumptions and on information currently available to our management. All statements other than present and historical facts and conditions contained in this Form 10-Q, including statements regarding our future results of operations and financial position, business strategy, plans and objectives for future operations, are forward-looking statements. When used in this Form 10-Q, the words “anticipate,” “believe,” “can,” “could,” “estimate,” “expect,” “intend,” “is designed to,” “may,” “might,” “plan,” “potential,” “predict,” “objective,” “should,” or the negative of these and similar expressions identify forward-looking statements. Forward-looking statements include, but are not limited to, statements about:
the ongoing effect of the COVID-19 pandemic, including its macroeconomic effects, on our business, operations, and financial results, and the effect of governmental restrictions and regulations on our operations and processes;
the ability of the Criteo Artificial Intelligence (AI) Engine to accurately predict engagement by a user;
our ability to predict and adapt to changes in widely adopted industry platforms and other new technologies, including without limitation the proposed changes to and enhancements of the Chrome browser announced by Google;
our ability to continue to collect and utilize data about user behavior and interaction with advertisers and publishers;
our ability to acquire an adequate supply of advertising inventory from publishers on terms that are favorable to us;
our ability to meet the challenges of a growing and international company in a rapidly developing and changing industry, including our ability to forecast accurately;
our ability to maintain an adequate rate of revenue growth and sustain profitability;
our ability to manage our international operations and expansion and the integration of our acquisitions;
the effects of increased competition in our market;
our ability to adapt to regulatory, legislative or self-regulatory developments regarding internet privacy matters;
our ability to protect users’ information and adequately address privacy concerns;
our ability to enhance our brand;
the invasion of Ukraine by Russia and the effect of any resulting sanctions on our business;
our ability to enter new marketing channels and new geographies;
our ability to effectively scale our technology platform;
our ability to attract and retain qualified employees and key personnel;
our ability to maintain, protect and enhance our brand and intellectual property; and
failures in our systems or infrastructure.




    You should also refer to Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2021, and to Part II, Item 1A "Risk Factors" of our subsequent quarterly reports on Form 10-Q for a discussion of important factors that may cause our actual results to differ materially from those expressed or implied by our forward-looking statements. As a result of these factors, we cannot assure you that the forward-looking statements in this Form 10-Q will prove to be accurate. Furthermore, if our forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified time frame or at all. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
    You should read this Form 10-Q and the documents that we reference in this Form 10-Q and have filed as exhibits to this Form 10-Q completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary factors.
     This Form 10-Q may contain market data and industry forecasts that were obtained from industry publications. These data and forecasts involve a number of assumptions and limitations, and you are cautioned not to give undue weight to such information. We have not independently verified any third-party information. While we believe the market position, market opportunity and market size information included in this Form 10-Q is generally reliable, such information is inherently imprecise.




PART I
Item 1. Financial Statements
CRITEO S.A. CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (UNAUDITED)
Notes March 31, 2022 December 31, 2021
(in thousands)
Assets
Current assets:
    Cash and cash equivalents 3 $ 589,343  $ 515,527 
    Trade receivables, net of allowances of $48.7 million and $45.4 million at March 31, 2022 and December 31, 2021, respectively
4 479,636  581,988 
    Income taxes 10,131  8,784 
    Other taxes 72,869  73,388 
    Other current assets 5 45,460  34,182 
    Marketable securities - current portion 3 31,387  50,299 
    Total current assets 1,228,826  1,264,168 
Property, plant and equipment, net 129,164  139,961 
Intangible assets, net 79,441  82,627 
Goodwill 328,125  329,699 
Right of use assets - operating lease 7 110,784  120,257 
Marketable securities - non current portion 3 —  5,000 
Non-current financial assets 6,855  6,436 
Deferred tax assets 32,145  35,443 
    Total non-current assets 686,514  719,423 
Total assets $ 1,915,340  $ 1,983,591 
Liabilities and shareholders' equity
Current liabilities:
    Trade payables $ 374,601  $ 430,245 
    Contingencies 14 2,864  3,059 
    Income taxes 7,450  6,641 
    Financial liabilities - current portion 3 3,481  642 
    Lease liability - operating - current portion 7 31,373  34,066 
    Other taxes 58,780  60,236 
    Employee - related payables 93,817  98,136 
    Other current liabilities 6 40,149  39,523 
    Total current liabilities 612,515  672,548 
Deferred tax liabilities 2,942  3,053 
Defined benefit plans 8 4,638  5,531 
Financial liabilities - non current portion 3 354  360 
Lease liability - operating - non current portion 7 84,692  93,893 
Other non-current liabilities 7,676  9,886 
    Total non-current liabilities 100,302  112,723 
Total liabilities 712,817  785,271 
Commitments and contingencies
Shareholders' equity:
Common shares, €0.025 par value, 65,905,394 and 65,883,347 shares authorized, issued and outstanding at March 31, 2022, and December 31, 2021, respectively.
2,150  2,149 
Treasury stock, 5,327,644 and 5,632,536 shares at cost as of March 31, 2022 and December 31, 2021, respectively.
(137,330) (131,560)
Additional paid-in capital 740,515  731,248 
Accumulated other comprehensive income (loss) (56,501) (40,294)
Retained earnings 619,641  601,588 
Equity-attributable to shareholders of Criteo S.A. 1,168,475  1,163,131 
Non-controlling interests 34,048  35,189 
Total equity 1,202,523  1,198,320 
Total equity and liabilities $ 1,915,340  $ 1,983,591 

The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
2


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
Three Months Ended
Notes March 31,
2022
March 31,
2021
(in thousands, except share per data)
Revenue 9 $ 510,567  $ 541,077 
Cost of revenue:
Traffic acquisition costs (293,650) (327,667)
Other cost of revenue (32,893) (34,712)
Gross profit 184,024  178,698 
Operating expenses:
Research and development expenses (34,027) (31,697)
Sales and operations expenses (88,999) (79,354)
General and administrative expenses (33,336) (33,428)
Total operating expenses (156,362) (144,479)
Income from operations 27,662  34,219 
Financial and Other income (expense) 11 4,030  (718)
Income before taxes 31,692  33,501 
Provision for income taxes 12 (10,414) (10,051)
Net income $ 21,278  $ 23,450 
Net income available to shareholders of Criteo S.A. $ 20,587  $ 22,406 
Net income available to non-controlling interests $ 691  $ 1,044 
Weighted average shares outstanding used in computing per share amounts:
Basic 13 60,738,299 60,741,674
Diluted 13 63,613,550 64,077,409
Net income allocated to shareholders per share:
Basic 13 $ 0.34  $ 0.37 
Diluted 13 $ 0.32  $ 0.35 
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

3


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (UNAUDITED)
Three Months Ended
March 31,
2022
March 31,
2021
(in thousands)
Net income $ 21,278  $ 23,450 
Foreign currency translation differences, net of taxes (19,218) (36,983)
Actuarial (losses) gains on employee benefits, net of taxes 1,086  629 
Other comprehensive income (loss) $ (18,132) $ (36,354)
Total comprehensive income $ 3,146  $ (12,904)
Attributable to shareholders of Criteo S.A. $ 4,380  $ (11,446)
Attributable to non-controlling interests $ (1,234) $ (1,458)
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
4


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (UNAUDITED)
Share capital Treasury
Stock
Additional paid-in capital Accumulated Other Comprehensive Income (Loss) Retained Earnings Equity - attributable to shareholders of Criteo S.A. Non controlling interest Total equity
Common shares Shares
(in thousands, except share amounts )
Balance at December 31, 2020 66,272,106 $2,161 (5,632,536) $(85,570) $693,164 $16,027 $491,359 $1,117,142 $35,545 $1,152,687
Net income 22,406 22,406 1,044 23,450
Other comprehensive income (loss) (33,852) (33,852) (2,502) (36,354)
Issuance of ordinary shares 119,800 3 2,148 2,151 2,151
Change in treasury stocks 34,935 (1,693) (3,237) (4,930) (4,930)
Share-Based Compensation 6,710 6,710 50 6,760
Other changes in equity
Balance at March 31, 2021 66,391,906 $2,164 (5,597,601) $(87,263) $702,022 $(17,825) $510,528 $1,109,626 $34,137 $1,143,763

Share capital Treasury Stock Additional paid-in capital Accumulated Other Comprehensive Income (Loss) Retained Earnings Equity - attributable to shareholders of Criteo S.A. Non controlling interest Total equity
Common shares Shares
(in thousands, except share amounts )
Balance at December 31, 2021 65,883,347 $2,149 (5,207,873) $(131,560) $731,248 $(40,294) $601,588 $1,163,131 $35,189 $1,198,320
Net income 20,587 20,587 691 21,278
Other comprehensive income (loss) (16,207) (16,207) (1,925) (18,132)
Issuance of ordinary shares 22,047 1 319 320 320
Change in treasury stocks(*)
(119,771) (5,770) (2,534) (8,304) (8,304)
Share-Based Compensation 8,948 8,948 93 9,041
Other changes in equity
Balance at March 31, 2022 65,905,394 $2,150 (5,327,644) $(137,330) $740,515 $(56,501) $619,641 $1,168,475 $34,048 $1,202,523
(*) On February 3, 2022, Criteo's board of directors authorized an extension of the share repurchase program to up to $280.0 million of the Company's outstanding American Depositary Shares. The change in treasury stocks is comprised of 303,342 shares repurchased at an average price of $27.4 offset by 183,571 treasury shares used for RSUs vesting.
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
5


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
Three Months Ended
March 31,
2022
March 31,
2021
(in thousands)
Net income $ 21,278  $ 23,450 
Non-cash and non-operating items 34,726  30,017 
    - Amortization and provisions 26,611  17,225 
 - Net gain or (loss) on disposal of non-current assets 3,945 
    - Equity awards compensation expense (1)
9,489  7,215 
    - Change in deferred taxes 2,868  4,998 
    - Change in income taxes (432) (3,379)
    - Other (3,819) 13 
Changes in working capital related to operating activities 18,926  23,895 
    - (Increase) / Decrease in trade receivables 92,738  47,226 
    - Increase / (Decrease) in trade payables (49,672) (10,640)
    - (Increase) / Decrease in other current assets (18,947) (5,050)
    - Increase/ (Decrease) in other current liabilities (3,182) (4,527)
    - Change in operating lease liabilities and right of use assets (2,011) (3,114)
Cash from operating activities 74,930  77,362 
Acquisition of intangible assets, property, plant and equipment (10,857) (11,953)
Change in accounts payable related to intangible assets, property, plant and equipment 5,293  (1,827)
Change in other non-current financial assets 22,489  (3,252)
Cash (used for) from investing activities 16,925  (17,032)
Proceeds from borrowings under line-of-credit agreement 78,513  — 
Repayment of borrowings (78,513) (182)
Proceeds from exercise of stock options 271  2,074 
Repurchase of treasury stocks (8,304) (4,930)
Change in other financial liabilities 6,666  (378)
Cash (used for) from financing activities (1,367) (3,416)
Effect of exchange rates changes on cash and cash equivalents (16,672) (24,865)
Net increase in cash and cash equivalents 73,816  32,049 
Net cash and cash equivalents at beginning of period 515,527  488,011 
Net cash and cash equivalents at end of period $ 589,343  $ 520,060 
Supplemental disclosures of cash flow information
Cash paid for taxes, net of refunds (7,978) (8,432)
Cash paid for interest (365) (367)
(1) Of which $9.0 million and $6.8 million of equity awards compensation expense consisted of share-based compensation expense according to ASC 718 Compensation - stock compensation for the three months ended March 31, 2022 and 2021, respectively.

The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
6


CRITEO S.A.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

Criteo S.A. was initially incorporated as a société par actions simplifiée, or S.A.S., under the laws of the French Republic on November 3, 2005, for a period of 99 years and subsequently converted to a société anonyme, or S.A.
We are a global technology company that enables marketers and media owners to drive better commerce outcomes through the world’s leading Commerce Media Platform. We bring richer experiences to every consumer by supporting a fair and open internet that enables discovery, innovation, and choice — powered by trusted and impactful advertising from the world’s marketers and media owners.

We are leading the way of commerce media — a new approach to advertising that combines commerce data and machine learning to target consumers throughout their shopping journey and help marketers and media owners drive commerce outcomes (sales, leads, advertising revenue).

We help marketers and media owners activate 1st-party, privacy-safe data and drive better commerce outcomes through our Commerce Media Platform, a suite of products:
that offer marketers (brands, retailers, and agencies) the ability to easily reach consumers anywhere throughout their shopping journey and measure their advertising campaigns
that offer media owners (publishers and retailers) the ability to monetize their advertising and promotions inventory for commerce anywhere where consumers spend their time
sitting on top of a dataset and technology that power our entire offering.


In these notes, Criteo S.A. is referred to as the "Parent" company and together with its subsidiaries, collectively, as "Criteo," the "Company," the "Group," or "we".






























7


Note 1. Summary of Significant Accounting Policies

Basis of Presentation

The unaudited condensed consolidated financial statements included herein (the "Unaudited Condensed Consolidated Financial Statements") have been prepared by Criteo pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP") have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. These unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2021, filed with the SEC on February 25, 2022. The unaudited condensed consolidated financial statements included herein reflect all adjustments (consisting of normal, recurring adjustments) which are, in the opinion of management, necessary to state fairly the results for the interim periods presented. The results of operations for the interim periods presented are not necessarily indicative of the operating results to be expected for any subsequent interim period or for the fiscal year.

Conformity with U.S. GAAP requires the use of estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses in the condensed consolidated financial statements and accompanying notes. We base our estimates and judgments on historical information and on various other assumptions that we believe are reasonable under the circumstances. Our actual results may differ from these estimates. U.S. GAAP requires us to make estimates and judgments in several areas, including, but not limited to: (1) revenue recognition criteria, (2) allowances for credit losses, (3) research tax credits, (4) income taxes, including (i) recognition of deferred tax assets arising from the subsidiaries projected taxable profit for future years, (ii) evaluation of uncertain tax positions associated with our transfer pricing policy and (iii) recognition of income tax position in respect with tax reforms recently enacted in countries we operate, (5) assumptions used in valuing acquired assets and assumed liabilities in business combinations, (6) assumptions used in the valuation of goodwill, intangible assets and right of use assets - operating lease, and (7) assumptions used in the valuation model to determine the fair value of share-based compensation plan.

There have been no changes to our significant accounting policies described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2021.
8


Accounting Pronouncements Adopted in 2022

Effective January 1, 2022, we have adopted the Financial Accounting Standards Board ("FASB") Accounting Standards Update ("ASU") Government Assistance (Topic 832): Disclosure by Business Entities about Government Assistance (ASU 2021-10), which improves the transparency of government assistance received by most business entities by requiring the disclosure of: (1) the types of government assistance received; (2) the accounting for such assistance; and (3) the effect of the assistance on a business entity's financial statements. We have enhanced our disclosures as a result of this pronouncement.

Recent Accounting Pronouncements
Accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the Company’s Consolidated Financial Statements upon adoption.

9


Note 2. Segment information
Reportable segments
The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments: Marketing Solutions and Retail Media.

Criteo's Marketing Solutions segment allows commerce companies to address multiple marketing goals by engaging their consumers with personalized ads across the web, mobile and offline store environments.

Criteo's Retail Media segment allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet, that address multiple marketing goals.

Segment operating results, Contribution ex-TAC, is Criteo's segment profitability measure and reflects our gross profit plus other costs of revenue.

The following table shows revenue by reportable segment:
Three Months Ended
March 31,
2022
March 31,
2021
(in thousands)
Marketing Solutions $ 463,888  483,190 
Retail Media 46,679  57,887 
Total Revenue $ 510,567  $ 541,077 
The following table shows Contribution ex-TAC by reportable segment and its reconciliation to the Company’s Consolidated Statements of Operation:
Three Months Ended
March 31,
2022
March 31,
2021
(in thousands)
Contribution ex-TAC
Marketing Solutions $ 186,088  $ 192,317 
Retail Media 30,829  21,093 
$ 216,917  $ 213,410 
Other costs of sales (32,893) (34,712)
Gross profit $ 184,024  $ 178,698 
Operating expenses
Research and development expenses (34,027) (31,697)
Sales and operations expenses (88,999) (79,354)
General and administrative expenses (33,336) (33,428)
Total Operating expenses (156,362) (144,479)
Income from operations $ 27,662  $ 34,219 
Financial and Other Income (Expense) 4,030  (718)
Income before tax $ 31,692  $ 33,501 
The Company's chief operating decision maker, or CODM, does not review any other financial information for our two segments, other than Contribution ex-TAC, at the reportable segment level.
10



Note 3. Financial Instruments
Financial assets
The maximum exposure to credit risk at the end of each reported period is represented by the carrying amount of financial assets and summarized in the following table:
March 31, 2022 December 31, 2021
(in thousands)
Trade receivables, net of allowances 479,636  581,988 
Other taxes 72,869  73,388 
Other current assets 45,460  34,182 
Non-current financial assets 6,855  6,436 
Marketable securities 31,387  55,299 
Total $ 636,207  $ 751,293 

For our financial assets, other than trade receivables, net of allowances, the fair value approximates the carrying amount, given the nature of the financial assets and the maturity of the expected cash flows.

Financial Liabilities
March 31, 2022 December 31, 2021
(in thousands)
Trade payables $ 374,601  $ 430,245 
Other taxes 58,780  60,236 
Employee-related payables 93,817  98,136 
Other current liabilities 40,149  39,523 
Financial liabilities 3,835  1,002 
Total $ 571,182  $ 629,142 

The fair value of financial liabilities approximates the carrying amount, given the nature of the financial liabilities and the maturity of the expected cash outflows.

Fair Value Measurements     
We measure the fair value of our cash equivalents and marketable securities, which include interest-bearing bank deposits, as level 2 measurements because they are valued using observable market data.
Financial assets or liabilities include derivative financial instruments used to manage our exposure to the risk of exchange rate fluctuations. These instruments are considered level 2 financial instruments as they are measured using valuation techniques based on observable market data.


11



Derivative Financial Instruments
Derivatives consist of foreign currency forward contracts that we use to hedge intercompany transactions and other monetary assets or liabilities denominated in currencies other than the local currency of a subsidiary. We recognize gains and losses on these contracts in financial income (expense), and their position on the balance sheet is based on their fair value at the end of each respective period. These instruments are considered level 2 financial instruments as they are measured using valuation techniques based on observable market data.
March 31, 2022 December 31, 2021
(in thousands)
Derivative Assets:
Included in other current assets $ —  $ 60 
Derivative Liabilities:
Included in financial liabilities - current portion $ 3,287  $ — 

The fair value of derivative financial instruments approximates the notional amount, given the nature of the derivative financial instruments and the maturity of the expected cash flows.

Cash and Cash Equivalents
The following table presents for each reporting period, the breakdown of cash and cash equivalents:
March 31, 2022 December 31, 2021
(in thousands)
Cash equivalents $ 78,782  $ 137,228 
Cash on hand 510,561  378,299 
Total cash and cash equivalents $ 589,343  $ 515,527 

Cash equivalents are investments in interest–bearing bank deposits which meet ASC 230—Statement of Cash flows criteria: short-term, highly liquid investments, for which the risks of changes in value are considered to be insignificant. Interest-bearing bank deposits are considered level 2 financial instruments as they are measured using valuation techniques based on observable market data.
For our cash and cash equivalents, the fair value approximates the carrying amount, given the nature of the cash and cash equivalents and the maturity of the expected cash flows.






12




Marketable Securities

The following table presents for each reporting period, the breakdown of the fair value of marketable securities:
March 31, 2022 December 31, 2021
(in thousands)
Securities Available-for-sale
Term Deposits $ 21,385  $ 22,652 
Securities Held-to-maturity
Term Deposits $ 10,000  $ 32,647 
Total $ 31,385  $ 55,299 

The gross unrealized gains on our marketable securities were not material as of March 31, 2022.
Term deposits are considered a level 2 financial instrument as they are measured using valuation techniques based on observable market data.
The following table classifies our marketable securities by contractual maturities:

Held-to-maturity Available-for-sale
March 31, 2022
(in thousands)
Due in one year $ 10,000  $ 21,385 
Due in one to five years $ —  $ — 
Total $ 10,000  $ 21,385 

13



Note 4. Trade Receivables
The following table shows the breakdown in trade receivables net book value for the presented periods:
March 31, 2022 December 31, 2021
(in thousands)
Trade accounts receivables $ 528,294  $ 627,379 
(Less) Allowance for credit losses (48,658) (45,391)
Net book value at end of period $ 479,636  $ 581,988 
Changes in allowance for credit accounts are summarized below:
 2022  2021
(in thousands)
Balance at January 1 $ (45,391) $ (16,068)
Allowance for credit losses (7,291) (2,759)
Reversal of provision 2,633  3,306 
Currency translation adjustment 1,391  658 
Balance at March 31 $ (48,658) $ (38,694)
We write off accounts receivable balances once the receivables are no longer deemed collectible. In the first quarter of 2022, Criteo recorded a bad debt reserve of $2.7 million associated with the adverse economic impacts of the Russian invasion of Ukraine.

During the three month period ended March 31, 2022, and March 31, 2021, the Company recovered $0.6 million, and $0.5 million, respectively, previously reserved for, and accounted for this as a reversal of provision.
As of March 31, 2022 and December 31, 2021 no customer accounted for 10% or more of trade receivables.

14



Note 5. Other Current Assets
The following table shows the breakdown in other current assets net book value for the presented periods:
March 31, 2022 December 31, 2021
(in thousands)
Prepayments to suppliers $ 12,840  $ 9,640 
Other debtors 4,272  9,259 
Prepaid expenses 28,348  15,283 
Net book value at end of period $ 45,460  $ 34,182 
Prepaid expenses mainly consist of costs related to SaaS arrangements.

15


Note 6. Other Current Liabilities
Other current liabilities are presented in the following table:
March 31, 2022 December 31, 2021
(in thousands)
Current liabilities to clients $ 16,214  $ 16,423 
Rebates 16,714  17,423 
Accounts payable relating to capital expenditures 4,251  4,507 
Other creditors 1,911  1,088 
Deferred revenue 1,059  82 
Total $ 40,149  $ 39,523 

16


Note 7. Leases
The components of lease expense are as follows:
Three Months Ended
March 31, 2022 March 31, 2021
Offices Data Centers Total Offices Data Centers Total
(in thousands)
Lease expense $ 4,409  $ 5,207  $ 9,616  $ 6,543  $ 6,398  $ 12,941 
Short term lease expense 151  154  76  83 
Variable lease expense 50  55  144  73  217 
Sublease income (172) (172) (188) —  (188)
Total operating lease expense $ 4,438  $ 5,215  $ 9,653  $ 6,575  $ 6,478  $ 13,053 

As of March 31, 2022, we have additional operating leases, that have not yet commenced which will result in additional operating lease liabilities and right of use assets:
Offices Data Centers
(in thousands)
Additional operating lease liabilities $ —  $ 13,523 
Additional right of use assets $ —  $ 13,523 
These operating leases will commence during the fiscal year ending December 31, 2022.

17


Note 8. Employee Benefits

Defined Benefit Plans
According to the French law and the Syntec Collective Agreement, French employees are entitled to compensation paid on retirement.
The following table summarizes the changes in the projected benefit obligation:
Projected benefit obligation
(in thousands)
Projected benefit obligation present value at January 1, 2021
$ 6,167 
Service cost
1,324 
 Interest cost
51 
Actuarial losses (gains)
(1,543)
Currency translation adjustment
(468)
Projected benefit obligation present value at December 31, 2021
$ 5,531 
Service cost
276 
 Interest cost
19 
Actuarial losses (gains)
(1,086)
Currency translation adjustment
(102)
Projected benefit obligation present value at March, 31, 2022
$ 4,638 
The Company does not hold any plan assets for any of the periods presented.
The main assumptions used for the purposes of the actuarial valuations are listed below:
Three Months Ended Year ended
March 31, 2022 December 31, 2021
Discount rate (Corp AA)
2.25%
1.40%
Expected rate of salary increase
5%
5%
Expected rate of social charges
49% - 50%
49% - 50%
Expected staff turnover
—% - 17.8%
—% - 17.8%
Estimated retirement age
Progressive table Progressive table
Life table
TH-TF 2000-2002 shifted TH-TF 2000-2002 shifted


18


Defined Contribution Plans
The total expense represents contributions payable to these plans by us at specified rates.
In some countries, the Group’s employees are eligible for pension payments and similar financial benefits. The Group provides these benefits via defined contribution plans. Under defined contribution plans, the Group has no obligation other than to pay the agreed contributions, with the corresponding expense charged to income for the year. The main contributions concern France, the United States (for 401k plans), and the United Kingdom.
Three Months Ended
March 31,
2022
March 31,
2021
(in thousands)
Defined contributions plans included in personnel expenses
$ (3,858) $ (5,553)



Note 9. Revenue

Disaggregation of revenue
The following table presents our disaggregated revenues:
Marketing Solutions Retail Media Total
For the three months ended (in thousands)
March 31, 2022 $ 463,888  $ 46,679  $ 510,567 
March 31, 2021 $ 483,190  $ 57,887  $ 541,077 


19


Note 10. Share-Based Compensation
Criteo's board of directors ("board of directors") has been authorized by the general meeting of the shareholders to grant employee warrants (Bons de Souscription de Parts de Créateur d’Entreprise or "BSPCEs"), share options (Options de Souscription d'Actions or "OSAs"), restricted share units ("RSUs") and non-employee warrants (Bons de Souscription d'Actions or "BSAs").
During the three months ended March 31, 2022, there was one grant of RSUs under the Employee Share Option Plan 14 as defined in Note 20 to our audited consolidated financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2021.
On February 24, 2022, 348,134 RSUs were granted to Criteo employees subject to continued employment and 378,387 PSUs were granted to members of the management subject to continued employment.
There have been no changes in the vesting and method of valuation of the BSPCEs, OSAs, RSUs, or BSAs from what was disclosed in Note 19 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2021, filed with the SEC on February 25, 2022.

Change in number of outstanding BSPCE / OSA / RSU / BSA
OSA/BSPCE RSU/PSU BSA Total
Balance at January 1, 2022 570,801  5,299,356  343,775  6,213,932 
Granted —  726,521  —  726,521 
Exercised (OSA/BSPCE/BSA) (22,047) —  —  (22,047)
Vested (RSU) —  (184,443) —  (184,443)
Forfeited (23,420) (339,704) —  (363,124)
Expired —  —  —  — 
Balance at March 31, 2022 525,334  5,501,730  343,775  6,370,839 

Breakdown of the Closing Balance
OSA/BSPCE RSU BSA
Number outstanding 525,334  5,501,730  343,775 
Weighted-average exercise price 19.41  NA 15.12 
Number vested 256,600  —  278,790 
Weighted-average exercise price 25.21  NA 15.75 
Weighted-average remaining contractual life of options outstanding, in years 5.54 NA 5.54



20


Reconciliation with the Unaudited Consolidated Statements of Income
Three Months Ended
March 31, 2022 March 31, 2021
(in thousands)
R&D S&O G&A Total R&D S&O G&A Total
RSUs $ (3,968) $ (2,611) $ (2,404) $ (8,983) $ (2,496) $ (1,649) $ (2,288) $ (6,433)
Share options / BSPCE —  45  (103) (58) —  (105) (222) (327)
Total share-based compensation (3,968) (2,566) (2,507) (9,041) (2,496) (1,754) (2,510) (6,760)
BSAs —  —  (448) (448) —  —  (455) (455)
Total equity awards compensation expense $ (3,968) $ (2,566) $ (2,955) $ (9,489) $ (2,496) $ (1,754) $ (2,965) $ (7,215)
    



21


Note 11. Financial and Other Income and Expenses
The condensed consolidated statements of income line item “Financial income (expense)” can be broken down as follows:
Three Months Ended
March 31,
2022
March 31,
2021
(in thousands)
Financial income from cash equivalents $ 133  $ 128 
Interest and fees (547) (540)
Interest on debt (530) (417)
Fees (17) (123)
Foreign exchange gain (loss) 4,463  (798)
Other financial expense (19) 492 
Total Financial and Other income (expense) $ 4,030  $ (718)
The $4.0 million financial and other income and the $0.7 million financial and other expenses for the three months ended March 31, 2022 and March 31, 2021, respectively, were driven by the recognition of a positive impact of foreign exchange reevaluations net of related hedging and the up-front fees amortization, the non-utilization costs, the financial expense relating to our available Revolving Credit Facility ("RCF") financing.
At March 31, 2022, our exposure to foreign currency risk was centralized at Criteo S.A. and hedged using foreign currency swaps or forward purchases or sales of foreign currencies.



22


Note 12. Income Taxes
Breakdown of Income Taxes
The tax provision for interim periods is determined using an estimate of our annual effective tax rate (“AETR”), adjusted for discrete items arising in the period. To calculate our estimated AETR, we estimate our income before taxes and the related tax expense or benefit for the full fiscal year (total of expected current and deferred tax provisions), excluding the effect of significant unusual or infrequently occurring items or comprehensive income items not recognized in the statement of income. Each quarter, we update our estimate of the annual effective tax rate, and if our estimated annual tax rate does change, we make a cumulative adjustment in that quarter. Our quarterly tax provision, and our quarterly estimate of our annual effective tax rate, are subject to significant volatility due to several factors including our ability to accurately predict our income (loss) before provision for income taxes in multiple jurisdictions and the changes in foreign exchange rates. Our effective tax rate in the future will depend on the portion of our profits earned within and outside of France.
The condensed consolidated statements of income line item “Provision for income taxes” can be broken down as follows:
Three Months Ended
March 31, 2022 March 31, 2021
(in thousands)
Current income tax $ (7,546) $ (5,053)
Net change in deferred taxes (2,868) (4,998)
Provision for income taxes $ (10,414) $ (10,051)

For the three months ended March 31, 2022 and March 31, 2021, we used an annual estimated tax rate of 33% and 30%, respectively, to calculate the provision for income taxes.
Current tax assets and liabilities
The total amount of current tax assets and liabilities consists mainly of prepayments of income taxes and credits of Criteo S.A., Criteo Corp., and Criteo GmbH.
23


Note 13. Earnings Per Share
Basic Earnings Per Share
We calculate basic earnings per share by dividing the net income for the period attributable to shareholders of the Parent by the weighted average number of shares outstanding.
Three Months Ended
March 31, 2022 March 31, 2021
Net income attributable to shareholders of Criteo S.A. $ 20,587  $ 22,406 
Weighted average number of shares outstanding 60,738,299  60,741,674 
Basic earnings per share $ 0.34  $ 0.37 
Diluted Earnings Per Share
We calculate diluted earnings per share by dividing the net income attributable to shareholders of the Parent by the weighted average number of shares outstanding plus any potentially dilutive shares not yet issued from share-based compensation plans (see Note 10). There were no other potentially dilutive instruments outstanding as of March 31, 2022 and March 31, 2021. Consequently, all potential dilutive effects from shares are considered.
For each period presented, a contract to issue a certain number of shares (i.e, share option, non-employee warrant, employee warrant ("BSPCE")) is assessed as potentially dilutive if it is “in the money” (i.e., the exercise or settlement price is lower than the average market price).
Three Months Ended
March 31, 2022 March 31, 2021
Net income attributable to shareholders of Criteo S.A. $ 20,587  $ 22,406 
Weighted average number of shares outstanding of Criteo S.A. 60,738,299  60,741,674 
Dilutive effect of :
Restricted share awards ("RSUs") 2,591,530  2,972,382 
Share options and BSPCE 179,089  296,071 
Share warrants 104,632  67,282 
Weighted average number of shares outstanding used to determine diluted earnings per share 63,613,550  64,077,409 
Diluted earnings per share $ 0.32  $ 0.35 
The weighted average number of securities that were anti-dilutive for diluted EPS for the periods presented but which could potentially dilute EPS in the future are as follows:
Three Months Ended
March 31, 2022 March 31, 2021
Restricted share awards 58,840  332,300 
Share options and BSPCE —  — 
Weighted average number of anti-dilutive securities excluded from diluted earnings per share 58,840  332,300 

24


Note 14. Commitments and contingencies
Commitments
Revolving Credit Facilities, Credit Line Facilities and Bank Overdrafts     
We are party to an RCF with a syndicate of banks which allows us to draw up to €294.0 million ($326.4 million).
We are also party to short-term credit lines and overdraft facilities with HSBC plc, BNP Paribas and LCL with an authorization to draw up to a maximum of €21.5 million ($23.9 million) in the aggregate under the short-term credit lines and overdraft facilities. As of March 31, 2022, we had not drawn on any of these facilities. Any loans or overdrafts under these short-term facilities bear interest based on the one month EURIBOR rate or three month EURIBOR rate. As these facilities are exclusively short-term credit and overdraft facilities, our banks have the ability to terminate such facilities on short notice.
Contingencies
Changes in provisions during the presented periods are summarized below:
Provision for employee-related litigation Other provisions Total
(in thousands)
Balance at January 1, 2022 $ 1,117  $ 1,942  $ 3,059 
Increase 17  —  17 
Provision used (79) —  (79)
Provision released not used* (65) —  (65)
Currency translation adjustments (31) (37) (68)
Balance at March 31, 2022 $ 959  $ 1,905  $ 2,864 
 - of which current 959  1,905  2,864 
*Due to changes in management's latest estimates
The amount of the provisions represents management’s latest estimate of the expected impact.

Regulatory matters
As indicated in our Annual Report on Form 10-K for the year ended December 31, 2021, in November 2018, Privacy International filed a complaint with certain data protection authorities, including France's Commission Nationale de l'Informatique et des Libertés ("CNIL"), against Criteo and a number of other similarly situated advertising technology companies, arguing that certain of these companies' practices do not comply with the European Union's General Data Protection Regulation ("GDPR"). In January 2020, CNIL opened a formal investigation into Criteo in response to this complaint, which is still ongoing as per CNIL’s notification to Criteo dated June 23, 2021, which notified the Company of the appointment of an investigator (rapporteur). There can be no assurance that actions by the Company will not be required as a result of the investigation. However, at the current phase of the investigation, due to the absence of any specific grievance or sanction and the lack of any legal grounds therefor, we consider this to be an unasserted claim for which an unfavorable outcome is only reasonably possible, and the amount of the potential loss cannot be reasonably estimated in accordance with "ASC 450 Contingencies”, therefore, we have not accrued a loss contingency.
25


Note 15. Breakdown of Revenue and Non-Current Assets by Geographical Areas
The Company operates in the following three geographical markets:
•    Americas (North and South America);
•    EMEA (Europe, Middle-East and Africa); and
•    Asia-Pacific.
The following tables disclose our consolidated revenue for each geographical area for each of the reported periods. Revenue by geographical area is based on the location of advertisers’ campaigns.

Americas EMEA Asia-Pacific Total
For the three months ended: (in thousands)
March 31, 2022 $ 194,847  $ 193,954  $ 121,766  $ 510,567 
March 31, 2021 $ 203,900  $ 212,096  $ 125,081  $ 541,077 
Revenue generated in France, the country of incorporation of the Parent, amounted to $30.8 million and $37.7 million for the three months ended March 31, 2022 and 2021, respectively.

Revenue generated in other significant countries where we operate is presented in the following table:
Three Months Ended
March 31, 2022 March 31, 2021
(in thousands)
Americas
United States $ 171,864  $ 184,084 
EMEA
Germany $ 55,455  $ 53,596 
United Kingdom $ 18,647  $ 23,292 
Asia-Pacific
Japan $ 77,975  $ 84,212 


26


Other Information
For each reported period, non-current assets (corresponding to the net book value of tangible and intangible assets, excluding right of use assets related to lease agreements) are presented in the table below. The geographical information includes results from the locations of legal entities.
Of which Of which
Holding Americas United States EMEA Asia-Pacific Japan Singapore Total
(in thousands)
March 31, 2022 $ 88,303  $ 83,755  $ 82,504  $ 5,619  $ 30,928  $ 12,001  $ 14,824  $ 208,605 
December 31, 2021 $ 97,627  $ 84,954  $ 83,843  $ 6,036  $ 33,971  $ 14,159  $ 15,650  $ 222,588 

Note 16. Related Parties
There were no significant related-party transactions pursuant to ASC 850 during the period nor any change in the nature of the transactions as described in Note 25 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2021.
27


Note 17. Subsequent Events
The Company evaluated all subsequent events that occurred after March 31, 2022 through the date of issuance of the unaudited condensed consolidated financial statements and determined there are no significant events that require adjustments or disclosure.
28


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion should be read in conjunction with the unaudited condensed consolidated financial statements and related notes thereto included elsewhere in this Quarterly Report on Form 10-Q and the audited consolidated financial statements and related notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2021, filed with the Securities and Exchange Commission, or "SEC", on February 25, 2022.

Critical Accounting Policies and Estimates

There have been no material changes to our critical accounting policies and estimates from the information provided in Item 2, "Management's Discussion and Analysis of Financial Condition and Results of Operations," included in our Annual Report filed on Form 10-K for the year ended December 31, 2021.

Recently Issued Pronouncements

See "Recently Issued Accounting Standards" under Note 1, "Summary of Significant Accounting Policies," of the Notes to Unaudited Condensed Consolidated Financial Statements for a discussion of certain accounting standards that have been issued during 2022.

Use of Non-GAAP Financial Measures

This Form 10-Q includes the following financial measures defined as non-GAAP financial measures by the SEC: Contribution ex-TAC, Adjusted EBITDA and Adjusted Net Income. These measures are not calculated in accordance with U.S. GAAP.
Contribution ex-TAC is a profitability measure akin to gross profit. It is calculated by deducting traffic acquisition costs ("TAC") from revenue and reconciled to gross profit through the exclusion of other cost of revenue. Contribution ex-TAC is not a measure calculated in accordance with U.S. GAAP. We have included Contribution ex-TAC because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions. In particular, we believe that this measure can be useful for period-to-period comparisons of our business. Accordingly, we believe that Contribution ex-TAC provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors.
Adjusted EBITDA is our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity awards compensation expense, pension service costs and restructuring related and transformation costs. Adjusted EBITDA and Adjusted EBITDA margin are key measures used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, we believe that by eliminating equity awards compensation expense, pension service costs and restructuring related and transformation costs, Adjusted EBITDA and Adjusted EBITDA margin can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Adjusted EBITDA and Adjusted EBITDA margin provide useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.
Adjusted Net Income is our net income adjusted to eliminate the impact of equity awards compensation expense, amortization of acquisition-related intangible assets, restructuring related and transformation costs and the tax impact of these adjustments. Adjusted Net Income and Adjusted diluted EPS are key measures used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that by eliminating equity awards compensation expense, amortization of acquisition-related intangible assets, restructuring related and transformation costs and the tax impact of these adjustments, Adjusted Net Income and Adjusted diluted EPS can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Adjusted Net Income and Adjusted diluted EPS provide useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.

29


Please refer to the supplemental financial tables provided for a reconciliation of Contribution ex-TAC to gross profit, Adjusted EBITDA to net income, and Adjusted Net Income to net income in each case, the most comparable U.S. GAAP measurement. Our use of non-GAAP financial measures has limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (1) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; and (2) other companies may report Contribution ex-TAC, Adjusted EBITDA, Adjusted Net Income, or similarly titled measures but calculate them differently or over different regions, which reduces their usefulness as comparative measures. Because of these and other limitations, you should consider these measures alongside our U.S. GAAP financial results, including revenue and net income.

30


Condensed Consolidated Statements of Income Data (Unaudited):
Three Months Ended
March 31, 2022 March 31, 2021
(in thousands, except share and per share data)
Revenue $ 510,567  $ 541,077 
Cost of revenue (1)
Traffic acquisition costs (293,650) (327,667)
Other cost of revenue (32,893) (34,712)
Gross profit 184,024  178,698 
Operating expenses
Research and development expenses (1)
(34,027) (31,697)
Sales and operations expenses (1)
(88,999) (79,354)
General and administrative expenses (1)
(33,336) (33,428)
Total operating expenses (156,362) (144,479)
Income from operations 27,662  34,219 
Financial and Other income (expense) 4,030  (718)
Income before taxes 31,692  33,501 
Provision for income taxes (10,414) (10,051)
Net income $ 21,278  $ 23,450 
Net income available to shareholders of Criteo S.A. $ 20,587  $ 22,406 
Net income allocated to shareholders per share:
Basic $ 0.34  $ 0.37 
Diluted $ 0.32  $ 0.35 
Weighted average shares outstanding used in computing per share amounts:
Basic 60,738,299  60,741,674 
Diluted 63,613,550  64,077,409 
(1)Cost of revenue and operating expenses include equity awards compensation expense, pension service costs, depreciation and amortization expense, restructuring related and transformation costs, and acquisition-related costs:
31



Detailed Information on Selected Items (unaudited):
Three Months Ended
March 31, 2022 March 31, 2021
(in thousands)
Equity awards compensation expense
Research and development expenses $ 3,967  $ 2,496 
Sales and operations expenses 2,568  2,369 
General and administrative expenses 2,955  3,017 
Total equity awards compensation expense $ 9,490  $ 7,882 
Pension service costs
Research and development expenses 142  175 
Sales and operations expenses 40  53 
General and administrative expenses 93  110 
Total pension service costs (a)
$ 275  $ 338 
Depreciation and amortization expense
Cost of revenue (data center equipment) 14,632  15,244 
Research and development expenses (b)
3,293  1,753 
Sales and operations expenses (c)
3,609  3,954 
General and administrative expenses 610  903 
Total depreciation and amortization expense $ 22,144  $ 21,854 
Acquisition-related costs
General and administrative expenses 2,544  — 
Total acquisition-related costs $ 2,544  $  
Restructuring related and transformation (gain) costs
Research and development expenses 1,436 
Sales and operations expenses 456  7,367 
General and administrative expenses 245  2,833 
Total Restructuring related and transformation (gain) costs $ 710  $ 11,636 
(a) Effective January 1, 2012, actuarial gains and losses are recognized in other comprehensive income.
(b) Includes acquisition-related amortization of intangible assets of $1.5 million and $0.7 million for the three months ended March 31, 2022 and 2021, respectively .
(c) Includes acquisition-related amortization of intangible assets of $2.1 million and $2.2 million for the three months ended March 31, 2022 and 2021, respectively.





32



Detailed Information on Restructuring related and Transformation costs (unaudited):

Three Months Ended
March 31, 2022 March 31, 2021
(in thousands)
(Gain) from forfeitures of share-based compensation awards —  (666)
Facilities related (gain) costs 533  6,616 
Payroll related (gain) costs —  5,152 
Consulting costs related to transformation 177  534 
Total restructuring related and transformation (gain) costs $ 710  $ 11,636 
For the three months ended March 31, 2022 and March 31, 2021, respectively, the cash outflows related to restructuring related and transformation costs were $0.9 million and $6.1 million, and were mainly comprised of payroll costs, broker and termination penalties related to real-estate facilities and other consulting fees.

Consolidated Statements of Financial Position Data (unaudited):

March 31, 2022 December 31,
2021
(in thousands)
Cash and cash equivalents $ 589,343  $ 515,527 
Total assets 1,915,340  1,983,591 
Trade receivables, net of credit losses
479,636  581,988 
Total financial liabilities 3,835  1,002 
Total liabilities 712,817  785,271 
Total equity $ 1,202,523  $ 1,198,320 

Other Financial and Operating Data (unaudited):
Three Months Ended
March 31, 2022 March 31, 2021
(in thousands, except client data)
Number of clients 21,597  20,626 
Contribution ex-TAC (3)
$ 216,917  $ 213,410 
Adjusted Net Income (4)
$ 33,774  $ 43,152 
Adjusted EBITDA (5)
$ 62,825  $ 75,929 


33


(3) We define Contribution ex-TAC as a profitability measure akin to gross profit. It is calculated by deducting traffic acquisition costs from revenue and reconciled to gross profit through the exclusion of other cost of revenue. Contribution ex-TAC is not a measure calculated in accordance with U.S. GAAP. We have included Contribution ex-TAC because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions. In particular, we believe that this measure can be useful for measuring for period-to-period comparisons of our business. Accordingly, we believe that Contribution ex-TAC provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Contribution ex-TAC has limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; (b) other companies may report Contribution ex-TAC or similarly titled measures but calculate them differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Contribution ex-TAC alongside our other U.S. GAAP financial result measures. The below table provides a reconciliation of Contribution ex-TAC to gross profit:
Three Months Ended
March 31, 2022 March 31, 2021
Gross Profit $ 184,024  $ 178,698 
Other Cost of Revenue 32,893  34,712 
Contribution ex-TAC (1)
$ 216,917  $ 213,410 


34


(4) We define Adjusted Net Income as our net income adjusted to eliminate the impact of equity awards compensation expense, amortization of acquisition-related intangible assets, restructuring related and transformation costs and, acquisition-related costs, and the tax impact of the foregoing adjustments. Adjusted Net Income is not a measure calculated in accordance with U.S. GAAP. We have included Adjusted Net Income in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of equity awards compensation expense, amortization of acquisition-related intangible assets, restructuring related and transformation costs and, acquisition-related costs, and the tax impact of the foregoing adjustments in calculating Adjusted Net Income can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted Net Income provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Adjusted Net Income has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) Adjusted Net Income does not reflect the potentially dilutive impact of equity-based compensation or the impact of certain acquisition related costs; and (b) other companies, including companies in our industry, may calculate Adjusted Net Income or similarly titled measures differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Adjusted Net Income alongside our other U.S. GAAP financial results, including net income. The following table presents a reconciliation of Adjusted Net Income to net income, the most directly comparable U.S. GAAP measure, for each of the periods indicated:

Three Months Ended
March 31, 2022 March 31, 2021
(in thousands)
Net income $ 21,278  $ 23,450 
Adjustments:
Equity awards compensation expense 9,490  7,882 
Amortization of acquisition-related intangible assets 3,708  2,935 
Acquisition-related costs 2,544  — 
Restructuring related and transformation (gain) costs 710  11,636 
Tax impact of the above adjustments (3,956) (2,751)
Adjusted Net Income $ 33,774  $ 43,152 


35


(5) We define Adjusted EBITDA as our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity awards compensation expense, pension service costs, restructuring related and transformation costs and, acquisition-related costs. Adjusted EBITDA is not a measure calculated in accordance with U.S. GAAP. We have included Adjusted EBITDA in this Form 10-Q because it is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends to prepare and approve our annual budget and to develop short and long-term operational plans. In particular, we believe that the elimination of equity awards compensation expense, pension service costs, restructuring related and transformation costs and, acquisition-related costs in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements; (b) Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; (c) Adjusted EBITDA does not reflect the potentially dilutive impact of equity-based compensation; (d) Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us; and (e) other companies, including companies in our industry, may calculate Adjusted EBITDA or similarly titled measures differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Adjusted EBITDA alongside our other U.S. GAAP financial results, including net income. The following table presents a reconciliation of Adjusted EBITDA to net income, the most directly comparable U.S. GAAP measure, for each of the periods indicated:

Three Months Ended
March 31, 2022 March 31, 2021
(in thousands)
Net income $ 21,278  $ 23,450 
Adjustments:
Financial expense (4,030) 718 
Provision for income taxes 10,414  10,051 
Equity awards compensation expense 9,490  7,882 
Pension service costs 275  338 
Depreciation and amortization expense 22,144  21,854 
Acquisition-related costs 2,544  — 
Restructuring related and transformation (gain) costs 710  11,636 
Total net adjustments 41,547  52,479 
Adjusted EBITDA $ 62,825  $ 75,929 

36


Results of Operations for the Periods Ended March 31, 2022 and March 31, 2021 (Unaudited)
Revenue breakdown by segment
Beginning in the first quarter of 2022 and 2021, we report our segments results as Marketing Solutions and Retail Media:
Criteo Marketing Solutions allow commerce companies to address multiple marketing goals by engaging their consumers with personalized ads across the web, mobile and offline store environments.
Criteo Retail Media solutions allow retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet, that address multiple marketing goals.

Three months ended March 31, 2022 compared to the three months ended March 31, 2021
Three Months Ended
March 31,
2022
March 31,
2021
2022 vs 2021
(in thousands)
Revenue as reported $ 510,567  $ 541,077  (6) %
Conversion impact U.S. dollar/other currencies $ 25,595 
Revenue at constant currency (1)
$ 536,162  $ 541,077  (1) %
Marketing Solutions as reported $ 463,888  $ 483,190  (4) %
Conversion impact U.S. dollar/other currencies $ 25,082 
Marketing Solutions at constant currency (1)
488,970  483,190  %
Retail Media as reported (2)
46,679  57,887  (19) %
Conversion impact U.S. dollar/other currencies $ 513 
Retail Media at constant currency (1)
47,192  57,887  (18) %
Revenue for the three months ended March 31, 2022 decreased (6)%, or (1)% on a constant currency basis, to $510.6 million compared to the three months ended March 31, 2021.

In the quarter, 88% of revenue came from existing clients while 12% came from new client additions. We added 971 net new clients year-over-year across regions.

Marketing Solutions revenue decreased (4)%, or increased 1% on a constant currency basis, to $463.9 million for the three months ended March 31, 2022, driven by healthy demand from Retail clients, both on our retargeting and audience targeting solutions, partially offset by anticipated identity and privacy changes and the suspension of the Company's operations in Russia.

(1) Information herein with respect to results presented on a constant currency basis is computed by applying prior period average exchange rates to current period results. We have included results on a constant currency basis because it is a key measure used by our management and board of directors to evaluate operating performance. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends. The table above reconciles the actual results presented in this section with the results presented on a constant currency basis.
(2) Criteo operates as two reportable segments from December 31, 2021. The table above presents the operating results of our Marketing Solutions and Retail Media segments. A strategic building block of Criteo’s Commerce Media Platform, the Retail Media Platform, introduced in June 2020, and reported under the retail media segment, is a self-service solution providing transparency, measurement and control to brands and retailers. In all arrangements running on this platform, Criteo recognizes revenue on a net basis, whereas revenue from arrangements running on legacy Retail Media solutions are accounted for on a gross basis. We expect most clients using Criteo’s legacy Retail Media solutions to transition to this platform by the second half of 2022. As new clients onboard and existing clients transition to the Retail Media Platform, Revenue may decline but Contribution ex-TAC margin is expected to increase. Contribution ex-TAC is not impacted by this transition.



37


Retail Media revenue decreased (19)%, or (18)% on a constant currency basis, to $46.7 million for the three months ended March 31, 2022, reflecting the impact of recognizing revenue on a net basis for clients transitioning to the Company's platform. Criteo's platform accounts for a fast-growing share of Retail Media onsite revenue, or about 81% in the first quarter of 2022, and its revenue is accounted for on a net basis. In the prior year period, approximately 18% of retail media onsite revenue was accounted for on a net basis, and as a result of this transition to a full platform business, the growth of Retail Media revenue is temporarily impacted. Reflecting the underlying economic performance, Retail Media's Contribution ex-TAC increased 46% (or 48% on a constant currency basis) in the first quarter of 2022, driven by continued strength in Retail Media onsite, in particular in the U.S. market, and growing network effects of the platform.

Additionally, our $510.6 million of revenue for the three months ended March 31, 2022 was negatively impacted by $25.6 million of currency fluctuations, particularly as a result of the depreciation of the Euro, British Pound, Turkish Lira, Russian Ruble, Japanese Yen and the Brazilian real compared to the U.S. dollar.

Revenue breakdown by region
Three months ended March 31, 2022 compared to the three months ended March 31, 2021

Three Months Ended
March 31,
2022
March 31,
2021
2022 vs 2021
(in thousands)
Revenue as reported $ 510,567  $ 541,077  (6) %
Conversion impact U.S. dollar/other currencies $ 25,595 
Revenue at constant currency (1)
536,162  541,077  (1) %
Americas
Revenue as reported 194,847  203,900  (4) %
Conversion impact U.S. dollar/other currencies $ (594)
Revenue at constant currency (1)
194,253  203,900  (5) %
EMEA
Revenue as reported 193,954  212,096  (9) %
Conversion impact U.S. dollar/other currencies $ 15,995 
Revenue at constant currency (1)
209,949  212,096  (1) %
Asia-Pacific
Revenue as reported 121,766  125,081  (3) %
Conversion impact U.S. dollar/other currencies $ 10,194 
Revenue at constant currency(1)
$ 131,960  $ 125,081  %
Revenue by region

Our revenue in the Americas region decreased (4)% (or (5)% on a constant currency basis) to $194.8 million for the three months ended March 31, 2022 compared to the three months ended March 31, 2021. This primarily reflects the impact of recognizing revenue on a net basis for Retail Media clients transitioning to the Company's platform, partially offset by continued strong performance of Retail Media as the platform continues to scale with large retailers and consumer brands, as well as positive retail trends and a rebound in travel.

Our revenue in EMEA decreased (9)% (or (1)% on a constant currency basis), to $194.0 million for the three months ended March 31, 2022 compared to the three months ended March 31, 2021, reflecting mixed retail trends with strength in Germany and emerging markets offsetting softness in the U.K. and France, and solid traction in Retail Media.

Our revenue in the Asia-Pacific region decreased (3)% (or increased 5% on a constant currency basis), to $121.8 million for the three months ended March 31, 2022 compared to the three months ended March 31, 2021, reflecting the recovery of our retail business in the region and soft Classifieds trends.
38


Cost of Revenue
Three months ended March 31, 2022 compared to the three months ended March 31, 2021
Three Months Ended % change
March 31,
2022
March 31,
2021
2022 vs 2021
(in thousands, except percentages)
Traffic acquisition costs* $ (293,650) $ (327,667) (10)%
Other cost of revenue $ (32,893) $ (34,712) (5)%
Total Cost of Revenue $ (326,543) $ (362,379) (10)%
% of revenue (64) % (67) %
Gross profit % 36  % 33  %
*Traffic acquisition costs breakdown by solution:
Three Months Ended % change
March 31,
2022
March 31,
2021
2022 vs 2021
(in thousands, except percentages)
Marketing Solutions $ (277,800) $ (290,873) (4)%
Retail Media (1)
$ (15,850) $ (36,794) (57)%
Traffic Acquisition Costs $ (293,650) $ (327,667) (10)%

Cost of revenue for the three months ended March 31, 2022 decreased $(35.8) million, or (10)%, compared to the three months ended March 31, 2021. This decrease was primarily the result of a decrease of $(34.0) million, or (10)% (or (6)% on a constant currency basis) in traffic acquisition costs driven by higher volume, and a decrease of $(1.8) million, or (5)% (or NM on a constant currency basis) in other cost of revenue.
Traffic acquisition costs in Marketing Solutions decreased by (4)% or increased 1% at constant currency. This was driven by a 16% decrease (or 11% at constant currency) in the average cost per thousand impressions ("CPM") for inventory purchased, reflecting our preferred relationships with media owners, which allow us to buy quality inventory directly from large publishers and remove intermediary fees in the process, and a 7% increase in the number of impressions we purchased, reflecting our expanding relationships with existing and new publisher partners, in particular through direct connections, to support client demand for advertising campaigns.
Traffic acquisition costs in Retail Media(1) decreased by (57)%, reflecting the technical and transitory impact related to the ongoing client migration due to the transitioning of our platform. Because we recognize revenue on a net basis in all arrangements running on the platform, we expect our traffic acquisition costs for Retail Media to decrease over time as all of our clients are transitioned to the platform.
The decrease in other cost of revenue included a decrease in hosting costs of $2.0 million and depreciation and amortization expense of $0.6 million, offset by an increase in other costs of sales mainly due to the digital tax and data acquisition costs.


(1) Criteo operates as two reportable segments from December 31, 2021. The table above presents the operating results of our Marketing Solutions and Retail Media segments. A strategic building block of Criteo’s Commerce Media Platform, the Retail Media Platform, introduced in June 2020, and reported under the retail media segment, is a self-service solution providing transparency, measurement and control to brands and retailers. In all arrangements running on this platform, Criteo recognizes revenue on a net basis, whereas revenue from arrangements running on legacy Retail Media solutions are accounted for on a gross basis. We expect most clients using Criteo’s legacy Retail Media solutions to transition to this platform by the second half of 2022. As new clients onboard and existing clients transition to the Retail Media Platform, Revenue may decline but Contribution ex-TAC margin will increase. Contribution ex-TAC will not be impacted by this transition
39


Contribution excluding Traffic Acquisition Costs
We consider Contribution ex-TAC as a key measure of our business activity. Our strategy focuses on maximizing our Contribution ex-TAC on an absolute basis over maximizing our near-term gross margin. We believe this focus builds sustainable long-term value for our business by fortifying a number of our competitive strengths, including access to advertising inventory, breadth and depth of data and continuous improvement of the Criteo AI Engine’s performance, allowing it to deliver more relevant advertisements at scale. As part of this focus, we continue to invest in building preferred relationships with direct publishers and pursue access to leading advertising exchanges.
The following table sets forth our revenue and Contribution ex-TAC by segment:

Three Months Ended
Segment March 31,
2022
March 31,
2021
YoY Change YoY Change at Constant Currency
Revenue (amounts in thousands, except percentages)
Marketing Solutions $ 463,888  $ 483,190  (4) % %
Retail Media 46,679  57,887  (19) % (18) %
Total 510,567  541,077  (6) % (1) %
Contribution ex-TAC (1)
Marketing Solutions 186,088  192,317  (3) % %
Retail Media 30,829  21,093  46  % 48  %
Total 216,917  213,410  2  % 6  %

(1)We define Contribution ex-TAC as a profitability measure akin to gross profit. It is calculated by deducting traffic acquisition costs from revenue and reconciled to gross profit through the exclusion of other cost of revenue. We have included Contribution ex-TAC in this Form 10-Q because it is a key measures used by our management and board of directors to evaluate operating performance and generate future operating plans. In particular, we believe that this can provide useful measures for period-to-period comparisons of our core business. Accordingly, we believe that Contribution ex-TAC provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Contribution ex-TAC has limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; (b)  other companies may report Contribution ex-TAC or similarly titled measures but calculate them differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Contribution ex-TAC alongside our other U.S. GAAP financial results, including gross profit.









40


Constant Currency Reconciliation
Information in this Form 10-Q with respect to results presented on a constant currency basis was calculated by applying the 2021 average exchange rates for the relevant period to 2022 figures. We have included information with respect to our results presented on a constant currency basis because it is a key measure used by our management and board of directors to evaluate operating performance. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends. Below is a table which reconciles the actual results presented in this section with the results presented on a constant currency basis:  
Three Months Ended
March 31,
2022
March 31,
2021
YoY Change
(amounts in thousands, except percentages)
Revenue as reported $ 510,567  $ 541,077  (6) %
Conversion impact U.S. dollar/other currencies 25,595  — 
Revenue at constant currency $ 536,162  $ 541,077  (1) %
Gross profit as reported $ 184,024  $ 178,698  %
Conversion impact U.S. dollar/other currencies $ 8,733  $ — 
Gross profit at constant currency $ 192,757  $ 178,698  %
Traffic acquisition costs as reported $ (293,650) $ (327,667) (10) %
Conversion impact U.S. dollar/other currencies (15,308) — 
Traffic Acquisition Costs at constant currency $ (308,958) $ (327,667) (6) %
Contribution ex-TAC as reported $ 216,917  $ 213,410  %
Conversion impact U.S. dollar/other currencies 10,287  — 
Contribution ex-TAC at constant currency $ 227,204  $ 213,410  %
Other cost of revenue as reported $ (32,893) $ (34,712) (5) %
Conversion impact U.S. dollar/other currencies (1,554) — 
Other cost of revenue at constant currency $ (34,447) $ (34,712) (1) %

41


Research and Development Expenses
Three months ended March 31, 2022 compared to the three months ended March 31, 2021
Three Months Ended % change
March 31,
2022
March 31,
2021
2022 vs 2021
(in thousands, except percentages)
Research and development expenses $ (34,027) $ (31,697) 7%
% of revenue (7) % (6) %

Research and development expenses for the three months ended March 31, 2022, increased $(2.3) million or 7% , compared to the three months ended March 31, 2021. This increase mainly related to higher depreciation and amortization costs and headcount-related costs.
42



Sales and Operations Expenses
Three months ended March 31, 2022 compared to the three months ended March 31, 2021
Three Months Ended % change
March 31, 2022 March 31, 2021 2022 vs 2021
(in thousands, except percentages)
Sales and operations expenses $ (88,999) $ (79,354) 12%
% of revenue (17) % (15) %

Sales and operations expenses for the three months ended March 31, 2022 increased $9.6 million or 12% compared to the three months ended March 31, 2021. This increase mainly related to an increase of net bad debt expense and an increase in headcount-related costs, partially offset by a decrease in rent & facilities.



43


General and Administrative Expenses
Three months ended March 31, 2022 compared to the three months ended March 31, 2021
Three Months Ended % change
March 31, 2022 March 31, 2021 2022 vs 2021
(in thousands, except percentages)
General and administrative expenses $ (33,336) $ (33,428) (0.3)%
% of revenue (7) % (6) %

General and administrative expenses for the three months ended March 31, 2022, decreased $(0.1) million or (0.3)%, compared to the three months ended March 31, 2021. This decrease was mainly related to a decrease in headcount related costs.
44



Financial and Other Income / (Expense)
Three months ended March 31, 2022 compared to the three months ended March 31, 2021
Three Months Ended % change
March 31, 2022 March 31, 2021 2022 vs 2021
(in thousands, except percentages)
Financial and Other Income / (Expense) $ 4,030  $ (718) NM
% of revenue 0.8  % (0.1) %

Financial and Other income for the three months ended March 31, 2022, increase by $(4.7) million or NM, respectively, compared to the three months ended period March 31, 2021. The $(4.0) million financial and other income for the three months ended March 31, 2022 were driven by the recognition of a positive impact of foreign exchange reevaluations net of related hedging and the up-front fees amortization, the non-utilization costs, the financial expense relating to our available Revolving Credit Facility ("RCF") financing. At March 31, 2022, our exposure to foreign currency risk was centralized at Criteo S.A. and hedged using foreign currency swaps or forward purchases or sales of foreign currencies.


45


Provision for Income Taxes
Three months ended March 31, 2022 compared to the three months ended March 31, 2021
Three Months Ended % change