NEW YORK, Feb. 23, 2022 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company providing the world's leading Commerce Media
Platform, today announced a retail media advertising
partnership with Michaels, the largest specialty arts and
crafts retailer in North America. Brands and agencies
connected to Criteo's retail media platform and ecosystem can now
engage Michaels' loyal customer base of millions of Makers,
enhancing the shopping experience with increased discovery of
relevant products through non-intrusive advertising while driving
new revenue streams for the retailer. The partnership empowers
Michaels to scale its retail media program with a full suite of
solutions and capabilities including sponsored products, display
and off-site advertising.
"For nearly 50 years, Makers have trusted Michaels to provide
the highest-quality arts and crafts supplies at a great value.
While we've been executing on our digital transformation over the
past 18 months, our focus has remained on being the destination for
all Makers to learn, shop and create. Criteo's retail media
platform and ecosystem will play an integral role in our efforts to
deliver a best-in-class experience to our Makers by helping them
discover relevant products while unlocking new revenue for Michaels
to continue investing in enhancing their experience," said
Jason Brenner, Vice President,
eCommerce at Michaels.
Michaels' entry to retail media advertising is the latest in a
number of digital transformation efforts to elevate its omnichannel
customer experience. In the past 18 months, Michaels has given
Makers greater choice and flexibility through new programs like Buy
Online Pick-Up In-Store (BOPIS), Curbside Delivery, Same-Day
Delivery, and Buy Now Pay Later (BNPL) options. Criteo's retail
media ecosystem will power Michaels' sponsored product and display
ads, improved eCommerce economics and enhanced customer
discoverability. For brands, this partnership means access to a new
audience, while agencies will be able to use Criteo's Retail Media
API integrations to seamlessly reallocate or adjust media
plans.
"Michaels holds a unique place with American shoppers as the
leader in home décor and arts and crafts," said Sherry Smith,
Executive Managing Director, Global Retail Media at
Criteo. "Our platform and measurement capabilities now offer
specialty brands the ability to reach the retailer's loyal customer
base of Makers and artists."
Criteo has continued to strengthen its Retail Media business
over the past year with collaborations across new categories
including consumer electronics and home improvement. The
partnership with Michaels puts Criteo in a strategic position to
expand its reach with marketers and agencies and continue to lead
the way in commerce marketing. For more information on
Criteo's retail media platform and ecosystem, visit here.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company that
provides the world's leading Commerce Media Platform. 2,800 Criteo
team members partner with almost 22,000 marketers and thousands of
media owners around the globe to activate the world's largest set
of commerce data to drive better commerce outcomes. By powering
trusted and impactful advertising, Criteo brings richer experiences
to every consumer while supporting a fair and open internet that
enables discovery, innovation and choice. For more information,
please visit www.criteo.com.
About The Michaels Companies,
Inc.
The Michaels Companies, Inc. is the destination where all Makers get inspired, shop, learn, create and sell.
As the largest specialty retailer in North America, we operate
1,275 stores in 49 states and Canada and online at
Michaels.com and Michaels.ca. The Michaels Companies,
Inc. also owns Artistree, a manufacturer of custom
and specialty framing merchandise. Founded in 1973
and is headquartered in Irving, Texas, our mission is to empower
every Maker to bring their creative dreams to life. For store
locations or to shop online, please visit
www.michaels.com.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including our expectations regarding our market opportunity and
future growth prospects and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding the scope
and impact of the COVID-19 pandemic on our employees, operations,
revenue and cash flows, uncertainty regarding our ability to access
a consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion, the impact of competition, uncertainty regarding
legislative, regulatory or self-regulatory developments regarding
data privacy matters and the impact of efforts by other
participants in our industry to comply therewith, the impact of
consumer resistance to the collection and sharing of data, our
ability to access data through third parties, failure to enhance
our brand cost-effectively, recent growth rates not being
indicative of future growth, our ability to manage growth,
potential fluctuations in operating results, our ability to grow
our base of clients, and the financial impact of maximizing
Contribution ex-TAC, as well as risks related to future
opportunities and plans, including the uncertainty of expected
future financial performance and results and those risks detailed
from time-to-time under the caption "Risk Factors" and elsewhere in
the Company's SEC filings and reports, including the Company's
Annual Report on Form 10-K filed with the SEC on February 26, 2021, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by the
Company. Importantly, at this time, the COVID-19 pandemic continues
to have a significant impact on Criteo's business, financial
condition, cash flow and results of operations. There are
significant uncertainties about the duration and the extent of the
impact of the virus.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events,
changes in expectations or otherwise.
Criteo Public Relations
Jessica Meyers, Director, PR,
Americas, j.meyers@criteo.com
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SOURCE Criteo