Criteo SA (CRTO) has acquired retail media technology company Mabaya for an undisclosed amount. Criteo is an advertising company that provides online display advertisements. Following the announcement, shares of the company increased almost 3% to close at $37.01 on May 20. The addition of Mabaya's technology will complement Criteo's leading Retail Media solutions. This, in turn, will help online marketplace sellers and brands to increase their product sales through better advertisements on e-commerce websites and apps. Furthermore, the move will augment Criteo's ability to help traditional retailers to develop their own online marketplace businesses.
https://www.tipranks.com/news/criteo-enhances-retail-media-business-with-mabaya-buyout
Criteo (NASDAQ:CRTO)
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