NEW YORK, May 20, 2021 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted and impactful
advertising, today announced it has acquired Mabaya, a leading
retail media technology company that powers sponsored products and
retail media monetization for major ecommerce marketplaces
globally.
The acquisition of Mabaya is an important building block of
Criteo's Commerce Media Platform strategy, expanding Criteo's
ability to help marketplace sellers and brands drive more product
sales, while enabling retailers and marketplaces to grow new retail
media revenue streams. Mabaya's technology complements Criteo's
leading Retail Media solutions, which help omnichannel retailers,
brands and agencies deliver first-party data-powered advertising on
e-commerce websites and apps, as well as delivers offsite
advertising to engage shoppers throughout every stage of the
shopper journey. With the acquisition of Mabaya, Criteo can now
offer retail media solutions optimized for the unique needs of
marketplaces and marketplace sellers as well as brands.
Additionally, Mabaya enhances Criteo's ability to serve traditional
omnichannel retailers as they grow their own online marketplace
businesses.
"Criteo already powers the largest open retail media ecosystem
outside of the walled gardens, and with the acquisition of Mabaya,
we can now better serve the needs of marketplaces and their
sellers," said Geoffroy Martin, EVP
and General Manager, Growth Portfolio at Criteo. "Marketplaces
serve an essential function of helping consumers discover and
purchase the widest assortment of products. Supporting this rapidly
growing market segment is a tremendous growth opportunity for
Criteo. With the addition of Mabaya's technology to our solutions,
no company is better positioned than Criteo to address the massive
retail media market opportunity."
Accelerated by the e-commerce boom, Criteo Retail Media has seen
strong business momentum as it grows its footprint across more than
100 global retailers, +120 agency partners, including the big five
holding companies, and over 1,000 brands. In 2020, Criteo Retail
Media grew 53%, generating $400
million in advertising revenue for retailers and
$3.3 billion sales for brand
advertisers amid an increasingly competitive e-commerce market.
Criteo Retail Media's growth dramatically accelerated to 122%
year-over- year in the latest quarter.
Jonathan Kogan, CEO at Mabaya:
"We have been developing and offering state-of-the-art tools to
help marketplaces engage sellers and brands with Sponsored Product
ads and monetize their traffic. Criteo's technology, global scale
and footprint will provide us the exciting opportunity to build on
the momentum we've created over the last years, scale up rapidly to
new markets and offer additional solutions that are integrated with
Criteo's technology."
About Mabaya
Mabaya is a leading technology company
providing a self-service media monetization platform for
marketplaces and retailers. Headquartered in Tel Aviv, Israel and backed by lool ventures,
Mabaya serves hundreds of millions of sponsored product ads every
month for major e-commerce sites worldwide. For more information,
please visit https://www.mabaya.com/
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company powering the world's marketers with trusted and
impactful advertising. 2,500 Criteo team members partner with over
20,000 customers and thousands of publishers around the globe to
deliver effective advertising across all channels, by applying
advanced machine learning to unparalleled data sets. Criteo
empowers companies of all sizes with the technology they need to
better know and serve their customers. For more information, please
visit www.criteo.com
Forward-Looking Statements Disclosure
This press
release contains forward-looking statements, including our
expectations regarding our market opportunity and future growth
prospects and other statements that are not historical facts and
involve risks and uncertainties that could cause actual results to
differ materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to innovate and respond to changes in
technology, uncertainty regarding the scope and impact of the
COVID-19 pandemic on our employees, operations, revenue and cash
flows, uncertainty regarding our ability to access a consistent
supply of internet display advertising inventory and expand access
to such inventory, including without limitation uncertainty
regarding the timing and scope of proposed changes to and
enhancements of the Chrome browser announced by Google, investments
in new business opportunities and the timing of these investments,
whether the projected benefits of acquisitions materialize as
expected, uncertainty regarding international growth and expansion,
the impact of competition, uncertainty regarding legislative,
regulatory or self-regulatory developments regarding data privacy
matters and the impact of efforts by other participants in our
industry to comply therewith, the impact of consumer resistance to
the collection and sharing of data, our ability to access data
through third parties, failure to enhance our brand
cost-effectively, recent growth rates not being indicative of
future growth, our ability to manage growth, potential fluctuations
in operating results, our ability to grow our base of clients, and
the financial impact of maximizing Revenue ex-TAC, as well as risks
related to future opportunities and plans, including the
uncertainty of expected future financial performance and results
and those risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in the Company's SEC filings and reports,
including the Company's Annual Report on Form 10-K filed with the
SEC on February 26, 2021, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by the
Company. Importantly, at this time, the COVID-19 pandemic continues
to have a significant impact on Criteo's business, financial
condition, cash flow and results of operations. There are
significant uncertainties about the duration and the extent of the
impact of the virus.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
Contacts
Criteo Investor Relations
Edouard Lassalle, SVP, Head of
Market Relations & Capital Markets,
e.lassalle@criteo.com
Clemence Vermersch, Investor
Relations Director, c.vermersch@criteo.com
Criteo Public Relations
Jessica Meyers, Director, PR,
Americas, j.meyers@criteo.com
Florian Herzing, Director, PR, EMEA,
f.herzing@criteo.com
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SOURCE Criteo