New ETF Focuses on MarTech and AdTech with the launch of SmartETFs Advertising & Marketing Technology ETF
Actively managed global investment strategy
will offer investors access to key innovators shaping the future of
advertising and marketing technology sector.
Guinness Atkinson Asset Management today announced the launch of
the SmartETFs Advertising & Marketing Technology ETF (NYSE:
MRAD), an actively managed global investment strategy with fully
transparent portfolio, designed to provide investors with exposure
to the innovative companies shaping the future of advertising and
marketing technology. The company believes MRAD is the first ETF to
focus on the area of AdTech and MarTech.
The principle investment objective of the ETF is to invest in
companies which are using technology to disrupt traditional
advertising and marketing industries by using programmatic
advertising, targeted digital advertising, consumer data and
targeting, customer relationship management, marketing automation,
and other technologies that aid in advertising and marketing.
These technologies allow modern advertisers and marketers to
target and communicate with consumers with greater efficiency and
effectiveness. With the help of AdTech, advertisers are able to
target audiences with surgical precision and at a much lower cost
than traditional advertising methods. MarTech allows marketers to
personalize their efforts and gain marketing efficiency. The
combination of AdTech and MarTech are profoundly affecting these
industries. As with most changes, the disruptors gain a market
advantage that allows them to grow rapidly and achieve higher
profit margins. These shifts are creating new investable
opportunities for growth-oriented investors, which MRAD aims to
“These technologies are disrupting advertising and marketing and
it presents an investment opportunity which is why we are launching
MRAD, and refer to it as 'Mister Ad',” said Jim Atkinson, CEO of
Guinness Atkinson Asset Management.
The SmartETFs Advertising & Marketing Technology ETF,
managed by portfolio manager Sagar Thanki, provides investors with
exposure to companies that are involved in the development,
production, adoption or deployment of AdTech and MarTech-related
products or services, or increase marketing, sales or customer
support efficiency, or enhance the customer experience. They offer
or operate ad placement platforms or exchanges, customer relations
management platforms, advertising agencies, and web-based marketing
or email services.
Designed to be a low-turnover strategy, MRAD has a global
mandate and aims to hold 30 approximately equally-weighted equity
positions in the following companies:
Alphabet Inc (GOOGL) Facebook Inc (FB) Tencent Holdings Ltd
Adobe Inc (ADBE) salesforce.com Inc (CRM) SAP SE (SAP) Accenture
PLC (ACN) Atlassian Corp PLC (TEAM) Baidu Inc (BIDU) Z Holdings
Corp Trade Desk Inc/The (TTD) Roku Inc (ROKU) Yandex NV (YNDX)
ZoomInfo Technologies Inc (ZI) HubSpot Inc (HUBS) Pegasystems Inc
(PEGA) CyberAgent Inc New York Times Co/The (NYT) Hakuhodo DY
Holdings Inc Medallia Inc (MDLA) LiveRamp Holdings Inc (RAMP)
Weimob Inc S4 Capital PLC (SFOR) Future PLC (FUTR) TechTarget Inc
(TTGT) ValueCommerce Co Ltd Magnite Inc (MGNI) QuinStreet Inc
(QNST) Criteo SA (CRTO) iClick Interactive Asia Group Ltd
MRAD trades on the NYSE and is available at most major brokerage
firms including Charles Schwab, Fidelity T.D. Ameritrade.
SmartETFs are a family of exchange traded funds that focus on
four mega themes that are driving change: Innovation, the Rise of
Asia, Demographics, and Social Progress.
Investors should consider the investment objectives, risks,
charges and expenses carefully before investing. For a prospectus
or summary prospectus, please call (866) 307-5990 or visit our
website at www.SmartETFs.com. Read the prospectus carefully before
International investments may involve risk of capital loss from
unfavorable fluctuation in currency values, from differences in
generally accepted accounting principles or from social, economic
or political instability in other nations. Emerging markets involve
heightened risks related to the same factors as well as increased
volatility and lower trading volume.
The companies in which the Fund invests may be subject to rapid
changes in technology, intense competition, rapid obsolescence of
products and services, loss of intellectual property protections,
evolving industry standards and frequent new product productions
and changes in business cycles and government regulations.
The business models for some Advertising or Marketing Technology
companies may change or these companies may become defunct rapidly.
Domestic and international demand for advertising and marketing
technology can change rapidly and without notice. These risks could
adversely affect the value of companies in which the Fund invests.
Funds are distributed by Foreside Fund Services, LLC.
Click here for full holdings information.
version on businesswire.com: https://www.businesswire.com/news/home/20210104005678/en/
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