NEW YORK, Sept. 29, 2020 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted and impactful
advertising, today announced it was recognized as a Challenger in
the September 2020 Gartner Magic
Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo
Kune and Eric Schmitt.
The Gartner Magic Quadrant for Ad Tech evaluates technology
vendors for managing digital advertising across channels, including
display, video, over-the-top/connected TV (OTT/CTV), mobile, social
and search. According to the report, "Challengers in this Magic
Quadrant perform as well as (or better than) Leaders but tend to
focus more narrowly on certain channels, strategies or
nonenterprise buyer profiles. Challengers are positioned close to
the Leaders Quadrant and, in many cases, their specialization is an
advantage to some buyers."
"We're pleased to be recognized by Gartner in this report.
Earlier this year, we were recognized by IDC as the leading
independent AdTech company," said Todd
Parsons, Chief Product Officer, Criteo.
According to the report "Gartner defines the Ad Tech market as
technology for managing digital advertising across channels,
including display, video, over-the-top/connected TV (OTT/CTV),
mobile, social and search with functions for: targeting, campaign
design, media buying, analysis, optimization and automation."
What Criteo clients say on Gartner Peer Insights
Criteo has an overall rating of 4.7 out of 5 by users in the Ad
Tech market as of 28 September 2020,
based on 32 reviews in the last 12 months.
- "Easy to Setup, Easy to Use, Easy to Getting Back Our
Customers" - Senior Assistant Software Specialist in
the Retail Industry - Company Size: Gov't/PS/ED 5,000 - 50,000
Employees
- "Super flexible products which can cater every aspect in our
business needs" – Internet Marketing Lead in
the Retail Industry - Company Size <50M USD
- "Might be the best advertising platform
ever" — Software Developer in the Retail
Industry – Company Size: Gov't/PS/ED 5,000 - 50,000 Employees
The Gartner Magic Quadrant for Ad Tech report was published on
the 21st September 2020.
Gartner subscribers can access it here (paywall, reference
G00451404).
See our take on this report in this blog post.
Disclaimer
Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, express or implied, with respect
to this research, including any warranties of merchantability or
fitness for a particular purpose.
Gartner Peer Insights reviews constitute the subjective
opinions of individual end users based on their own experiences and
do not represent the views of Gartner or its affiliates.
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company powering the world's marketers with trusted and
impactful advertising. 2,700 Criteo team members partner with over
20,000 customers and thousands of publishers around the globe to
deliver effective advertising across all channels, by applying
advanced machine learning to unparalleled data sets. Criteo
empowers companies of all sizes with the technology they need to
better know and serve their customers. For more information, please
visit www.criteo.com or follow us on @criteo.
Contacts
Criteo Public
Relations
Jessica Meyers,
Director, PR, Americas, j.meyers@criteo.com
Criteo Investor Relations
Edouard Lassalle, VP, Head of
IR, e.lassalle@criteo.com
View original
content:http://www.prnewswire.com/news-releases/criteo-positioned-as-a-challenger-in-the-2020-gartner-magic-quadrant-for-ad-tech-301139778.html
SOURCE Criteo S.A.