LEBANON, Tenn., Dec. 2, 2020 /PRNewswire/ -- Cracker Barrel Old
Country Store® announced today it will present "Cracker Barrel
Sounds of the Season," a musical, family-friendly holiday feature
with performances by superstar Carrie
Underwood, with Maddie & Tae and Runaway June. The
special holiday feature will debut on Cracker Barrel's
YouTube and Facebook pages on Wednesday, Dec. 16 at 8
p.m. ET/7 p.m. CT and then
will continue to be available throughout the holiday season. For a
sneak peek, click here.
In the holiday feature, Cracker Barrel brings legendary and
rising female country music artists together through lively
conversations, holiday games and special musical performances to
showcase how they are continuing their favorite traditions with
their loved ones this year – at a time when many people are
reimagining seasonal celebrations. The "Cracker Barrel Sounds of
the Season" feature reunites Underwood with the all-female tour
mates she brought onto her "Cry Pretty Tour 360" last year.
"Being a part of this special collaboration with Cracker Barrel
and my friends, Maddie & Tae and Runaway June, is a fun way to
celebrate the holiday season," said Carrie
Underwood. "Music lifts spirits and is a big part of our
holiday traditions, which are as important as ever this year."
During the holiday event, fans will be treated to a special
performance from Underwood's first-ever Christmas album
"My Gift" – available at
Cracker Barrel stores and online, along with special collaborations
with Maddie & Tae and Runaway June. For those wanting to
embrace the classic comfort of holiday music all season long,
artist performances will be available across Cracker Barrel's
social media channels throughout December and all three artists'
new Christmas music will be played in Cracker Barrel stores
nationwide.
"We are excited to be teaming up with Cracker Barrel and our
friends to share how we are continuing our favorite traditions with
loved ones this year and to share special performances with our
fans and Cracker Barrel lovers," said Maddie & Tae. "All three
of us have released our first Christmas album/EP and original
Christmas songs this year, and it's incredibly special to have
Cracker Barrel bring us all together to celebrate musical holiday
traditions and to be able to make them our own in this way."
"Holidays are a time to disconnect and bond with
families, friends and loved ones, and our hope is that 'Cracker
Barrel Sounds of the Season' provides the opportunity to do so,"
said Runaway June. "We are so appreciative of Cracker Barrel, whose
commitment to supporting women in country music continues with this
campaign, for letting us be a part of bringing the joyful sounds of
the holidays to homes nationwide."
"As this year comes to a close, we want to do something extra
special for those craving the comforts of familiar holiday
traditions," Cracker Barrel Senior Vice President and Chief
Marketing Officer Jennifer Tate
said. "Our hope is that 'Cracker Barrel Sounds of the Season' will
bring joy to families amid these uncertain times and provide a way
for loved ones to connect this holiday season – whether celebrating
near or far."
More details on how to celebrate the holidays with Cracker
Barrel can be found at www.crackerbarrel.com.
About Cracker Barrel Old Country Store, Inc.
Cracker
Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm welcomes
and friendly service while offering guests quality homestyle food
and unique shopping – all at a fair price. By creating a world
filled with hospitality and charm through an experience that
combines dining and shopping, guests are cared for like family.
Established in 1969 in Lebanon,
Tenn., Cracker Barrel and its affiliates operate more than
660 company-owned Cracker Barrel Old Country Store® locations in 45
states and own the breakfast and lunch focused fast-casual Maple
Street Biscuit Company® restaurants. For more information about the
company, visit crackerbarrel.com.
About Carrie Underwood
Carrie Underwood emerged from the
promise of her 2005 American Idol win to become a
true multi-format, multi-media superstar, spanning achievements
in music, television, film, and now books, as a
New York Times bestselling
author. She has sold more than 64 million records worldwide
and has recorded 27 #1 singles, 14 of which she co-wrote, while
continuing to sell out arena tours across North America and the UK. Her 2018
release, Cry Pretty, is her seventh album to be certified
Platinum or Multi-Platinum by the RIAA, including her Greatest
Hits: Decade #1. On September
25 of this year, Carrie released her eighth album,
My Gift, her
first-ever Christmas album, which debuted at #1 on the Billboard
Country, Christian and Holiday charts in its first week and marked
her eighth straight release to debut at #1 on the Billboard Country
chart. My Gift also
debuted #1 on the UK country chart (her fifth #1 on the chart) and
#1 on the Canadian country chart. Additionally, HBO Max will stream
an exclusive, all-new holiday special this December, with Carrie
performing songs from My
Gift with a live orchestra and choir. The Max
Original special will be executive produced by Gary Goetzman
and Tom Hanks for Playtone, along
with Underwood. She also starred as Maria von
Trapp in NBC's three-hour 2013 holiday blockbuster, the
Emmy®-winning The Sound of Music Live!, whose airings
attracted 44 million viewers, and she returns this Fall for her
eighth season as the voice of primetime television's #1 program,
NBC's Sunday Night Football. Last November, she hosted
the CMA Awards for the 12th consecutive year. Underwood has won
over 100 major awards including 7 GRAMMY® Awards, 15 ACM Awards
including three for Entertainer of the Year (the first female in
history to win twice and, as of 2020, the only female ever to win
three times), 22 CMT Music Awards where she continues to hold the
record for the most award wins ever for the show, 7 CMA Awards, and
15 American Music Awards with her 7th win for Favorite
Female Artist – Country and 6th win for Favorite Country
Album for Cry Pretty, breaking the AMA record for Most Wins
in the Favorite Country Album Category. Carrie is the most followed
country artist on Instagram and most followed female country artist
on Twitter, Facebook and TikTok. She is a proud member of the Grand
Ole Opry and founder/lead designer for her fitness and lifestyle
brand, CALIA by Carrie Underwood.
In March 2020, HarperCollins/Dey Street books published
Carrie's first book, FIND YOUR PATH: Honor Your Body, Fuel Your
Soul, and Get Strong with the Fit52 Life, a fitness lifestyle
book in which she shares her belief that fitness is a lifelong
journey, providing a common-sense approach to staying active,
eating well, and looking as beautiful as you feel, 52 weeks a
year. That same month, Carrie also launched her new fitness
app, fit52, which is a holistic wellness platform designed
to encourage and support users on their personal wellness journey,
and is available on
https://apps.apple.com/app/apple-store/id1475006543?pt=120313718&ct=fit52%20Press%20Release&mt=8the
App Store and on Google Play.
About Maddie & Tae
Award-winning duo Maddie &
Tae are drawing praise for their No. 1 debuting The Way It
Feels album release with Rolling
Stone saying the new music is "anchored around their
stellar vocal pairings and some of the tightest harmonies on
Music Row." Together as longtime friends and music collaborators,
Maddie Font and Taylor Kerr co-wrote 14 of the album's 15 tracks
including the Platinum-certified No. 1 country radio hit, "Die From
A Broken Heart," which Esquire calls "their finest
moment yet." The pair also co-wrote two brand new holiday songs to
join a collection of classics for their first ever holiday
project- We Need Christmas. Maddie & Tae
first broke out in 2013 with their brilliant counter to
bro-country, the Platinum-selling smash, "Girl In A Country
Song," which took Country radio by storm, skyrocketing to the
top of the charts and quickly going PLATINUM. The duo became
only the third female duo in 70 years to top the Country Airplay
charts, also earning trophies from the Country Music Academy
and Radio Disney Music Awards along with multiple ACM, CMA and CMT
Award nominations. Maddie & Tae have received widespread
praise from Associated Press, Billboard,
Entertainment Weekly, NPR, The Tennessean, The Washington Post,
Glamour and others. The celebrated duo has toured with
country music's hottest stars including Carrie Underwood, Dierks Bentley,
Brad Paisley and more. For
additional information, visit www.maddieandtae.com
About Runaway June
Lauded by Billboard as the "Next
Hot Trend in Country Music" and likened to The Chicks for a new
generation,' Runaway June's organic three-part harmonies
and ringing strings have established them as a top new group with
its "inescapable talent" (AXS.com). The BBR Music Group/Wheelhouse
Records act is comprised of the vocal stylings and musicianship of
Naomi Cooke (lead vocals; guitar);
Natalie Stovall (vocals;
fiddle/guitar); and Jennifer Wayne
(vocals; guitar). The trio is receiving rave critical notices
from the likes of Billboard, Rolling Stone Country, The
Huffington Post, People and dubbed by CMT as "Next Women
of Country." It has also appeared on national TV including the CMA
Awards, ACM Awards, CMT Awards, TODAY, and GMA. They also will
be part of the renowned Luke Bryan's
Proud To Be Right Hear tour in 2021 touring across the U.S. The
trio has been celebrated for its brand of organic and melodic
Country music. It is the first all-female trio in over sixteen
years to score a top five hit at Country radio. The band also has
scored nods from the industry with nominations at the 2019 CMT
Awards and at the 2019 ACM's for New Vocal Duo or Group of The
Year. Runaway June was also selected for CRS New
Faces Class of 2020. Its debut album, Blue
Roses was released last year making Rolling
Stone's and PasteMagazine's end
of year lists as one of the best Country and Americana albums of
2019. Its newest single "We Were Rich" is at Country radio now. For
more information, visit: www.RunawayJune.com.
Media Contact:
Media Relations
615-235-4135
media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.