Genius Brands International, Inc. Enters Next Significant Phase of Growth With Launch of Branded Merchandise at Retail for Ra...
July 15 2019 - 9:00AM
Genius Brands International, Inc. (“Genius Brands”) (NASDAQ: GNUS),
the global brand management company that creates and licenses
multimedia entertainment content for children, announces that it is
has entered the next phase of its growth, expanding beyond content
development, production and distribution into product
merchandising, as licensed consumer products tied to the Company’s
two hit flagship series, Rainbow Rangers and Llama Llama, begin to
hit shelves in Q3 and Q4 2019.
In 2019 through 2020, Genius Brands plans to
debut over 450 SKUs of branded merchandise combined for Rainbow
Rangers, which currently airs on Nickelodeon’s Nick Jr., and Llama
Llama, available on Netflix. The first products from the extensive
Rainbow Rangers program began rolling out this month, including
apparel from Bentex, available on Amazon; and bicycles from
Dynacraft, available at Walmart.com, Target.com, and Kohl's.com,
which will be available in August with plans to expand distribution
through storefront channels. In September, the Company will unveil
Halloween costumes from Disguise at Walmart, Party City and online
retailers; and a Halloween retail program with Rainbow Rangers’
costumes will be available in approximately 1,200 Spirit stores.
Additional Rainbow Rangers’ products planned to launch this year
include stationery items from Inkology, all-natural chewable
vitamins from Integrity Vitamins and more.
Genius Brands has already debuted a range of
products for Llama Llama, including plush toys from Kids Preferred
available at Walmart.com, Amazon, Barnes & Noble, Buy Buy Baby,
Wegmans and more; activity books from Bendon Publishing available
at Michael’s and Dollar General; DVDs from NCircle Entertainment
available at Walmart, Target and online; puzzles available at Go
Retail shops and online; Decopac’s cake design and decorating kits
available at grocery and bakery stores; and party accessories from
Prime Party and Creative Converting available at online
retailers. In Q3 and Q4, additional Llama Llama branded
products will debut at retail, including books from Scholastic;
Halloween costumes at Halloween.com/Fun.com, the largest online
purveyor of costumes; holiday ornaments from Kurt Adler; and
holiday plush from Cuddle Barn.
“Given the success of Rainbow Rangers and Llama
Llama, I am pleased to report we are now transitioning into the
next phase of our growth, which includes product merchandising
around these two hit series,” said Andy Heyward, CEO of Genius
Brands International. “Our goal from the start, which I have
communicated often over the past few years, has been to leverage
our content strategy into product merchandising, and we are
achieving that goal now, as planned, with nearly every conceivable
consumer product category licensed for Rainbow Rangers and Llama
Llama. Moreover, our partners are among the top
manufacturers, from toys by Mattel, to vitamins by Integrity
Vitamins, to bikes by Dynacraft and apparel by Bentex. In
total, we have over 450 licensed SKUs for Rainbow Rangers and Llama
Llama scheduled to come to market over the next twelve months, as
well as a planned nationwide live tour for Rainbow Rangers from
Gershwin Entertainment that will debut in Bentonville, Arkansas. We
look forward to providing further updates as future products hit
the market.”
About Genius Brands
InternationalHeadquartered in Beverly Hills, Genius Brands
International, Inc. (NASDAQ:GNUS) is a leading global kids media
company developing, producing, marketing and licensing branded
children’s entertainment properties and consumer products for
media and retail distribution. The Company’s “content with a
purpose” brand portfolio, which is led by award-winning creators
and producers, includes the new action-adventure animated series
for children, Stan Lee’s Superhero Kindergarten, starring Arnold
Schwarzenegger; flagship preschool properties, Rainbow
Rangers for Nickelodeon’s Nick Jr., and Netflix Original
Llama Llama, starring Jennifer Garner; award-winning toddler
brand, Baby Genius; adventure comedy STEM
series, Thomas Edison's Secret Lab; and financial literacy and
entrepreneurship series, Warren Buffett's Secret Millionaires
Club. The Company’s content catalog also includes the animated
series, Stan Lee's Cosmic Crusaders, created with Stan
Lee's Pow! Entertainment. Seeing the need to provide kids and
parents with a safe viewing environment that offers
premium enriching and engaging programming, Genius Brands launched
the Genius Brands Network – comprised of Kid Genius Cartoon
Channel and Baby Genius TV, as well as an
exclusive Kid Genius Cartoons Plus subscription channel
on Amazon Prime. The Network channels are available in
approximately 80 million U.S. households via a variety of
distribution platforms, such as OTT, set-top box, internet, and
mobile. Through licensing agreements with category leading
partners, characters from the Company’s properties also appear on a
wide range of consumer products for retail. For
additional information, please
visit www.gnusbrands.com.
Forward-Looking
Statements:Certain statements in this notice constitute
"forward-looking statements" within the meaning of the federal
securities laws. Words such as "may," "might," "will," "should,"
"believe," "expect," "anticipate," "estimate," "continue,"
"predict," "forecast," "project," "plan," "intend" or similar
expressions, or statements regarding intent, belief, or current
expectations, are forward-looking statements. While the Company
believes these forward-looking statements are reasonable, undue
reliance should not be placed on any such forward-looking
statements, which are based on information available to us on the
date of this release. These forward-looking statements are based
upon current estimates and assumptions and are subject to various
risks and uncertainties, including without limitation those set
forth in the Company's filings with the Securities and Exchange
Commission (the "SEC"), not limited to Risk Factors relating to its
patent business contained therein. Thus, actual results could be
materially different. The Company expressly disclaims any
obligation to update or alter statements whether as a result of new
information, future events or otherwise, except as required by
law.
Genius
Brands International Media Contact: |
Investor Relations Contact: |
Michelle Orsi |
Crescendo Communications, LLC |
Three.Sixty Marketing & Communications |
Tel: 212-671-1020 |
Tel: (310) 418-6430 |
GNUS@crescendo-ir.com |
michelle@360-comm.com |
|
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/42296ff6-61b2-406e-a5aa-6e4d0f446914.
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