Comcast Advertising Names James Rooke President
July 06 2022 - 8:30AM
Business Wire
In his new role, Rooke, former General Manager
of Effectv, will oversee the day-to-day running of Comcast Cable’s
Advertising Division, which includes FreeWheel, Effectv and
AudienceXpress.
Former Comcast Advertising President Marcien
Jenckes, who is now leading the joint venture between Comcast and
Charter to develop a next-generation streaming platform, will also
step into the Managing Director role for Comcast Advertising.
Today, Comcast Advertising announced that James Rooke has been
named to the role of President. In this position, Rooke will
oversee the operation of the company, whose brands include Effectv,
FreeWheel and AudienceXpress.
Rooke, who was previously General Manager of Effectv, replaces
Marcien Jenckes, who was recently tapped to lead the new joint
venture between Charter and Comcast and serve as Managing Director
for Comcast Advertising in a dual role. Rooke will report into
Jenckes.
“I could not think of a more qualified person to lead Comcast
Advertising during one of the most exciting, transformative times
in television advertising,” said Jenckes. “His work at both Effectv
and FreeWheel give him a unique perspective from which to lead the
company, and I look forward to working beside him to take Comcast
Advertising to its next level of success.”
Since Rooke joined Effectv in January 2020, he successfully
started its transformation to a multi-screen, audience delivery
company that helps advertisers reach their target customers and
drive better, measurable results. He was instrumental in bringing
the more widespread use of data to TV advertising strategies, as
well as driving the growth of addressable advertising and
programmatic capabilities across Effectv. His successor as
Effectv’s GM has not yet been named.
Prior to leading Effectv, Rooke oversaw FreeWheel’s global
publisher business unit responsible for providing TV programmers
and distributors with advertising technology to manage the
monetization of their video content. During his tenure, he also
helped design, launch and scale FreeWheel’s first video
marketplace, led the Advisory Services practice, a consulting
business unit; and served as the company’s chief revenue
officer.
“I’ve had the privilege of working across both the software and
media business within Comcast Advertising and look forward to
combining those experiences in this new role,” said Rooke,
President of Comcast Advertising. “I believe the opportunity for
Comcast Advertising is unparalleled. I’m honored to accept this new
position and cannot wait to continue my work with the broader
leadership team to evolve the future of TV advertising for the
better.”
Earlier in his career, Rooke worked in the media business at
Time Warner Cable (now Charter Communications) as vice president,
strategy and execution. He was also a principal in the media and
entertainment practice at Capgemini, a consulting and technology
company. He began his career as an associate consultant at EY (then
known as Ernst & Young) in London.
Rooke holds a Bachelor of Commerce from the University of
Birmingham in the U.K. He lives with his wife and two daughters in
New York.
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast
Cable. As a global leader in media, technology and advertising,
Comcast Advertising fosters powerful connections between brands and
their audiences as well as among publishers, distributors, MVPDs,
agencies and other industry players. Effectv, its advertising sales
division, helps local, regional and national advertisers connect
with their audiences on every screen by using advanced data to
drive targeting and measurement of their campaigns. FreeWheel, its
media and technology arm, provides the technology, data enablement
and convergent marketplaces required to ensure buyers and sellers
can transact across all screens, across all data types and all
sales channels, in order to ensure the ultimate goal – results for
marketers. Comcast Cable, along with NBCUniversal and Sky, is part
of the Comcast Corporation (NASDAQ: CMCSA). Visit
http://comcastadvertising.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20220706005217/en/
Media: Elaine Wong elaine_wong@comcast.com
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