Comcast Brings the Tokyo Olympics Home to More Xfinity Customers Than Ever Via X1, Flex and Stream
July 13 2021 - 1:15PM
Business Wire
Xfinity Flex Will Offer Streamers a
First-of-its-Kind Olympic Viewing Experience Featuring Peacock’s
Live and On Demand Programming Lineup
X1 Customers Will Enjoy Unparalleled Access to
All 7,000 Hours of NBCUniversal’s Network and Streaming Coverage
with More Ways to Personalize and Discover the Games Than Ever
Before
Comcast today announced plans to deliver an unparalleled Olympic
viewing experience to all its Xfinity customers on X1, Flex and the
Xfinity Stream app. As the nation prepares for one of the most
anticipated Olympic Games in recent history, Comcast is rolling out
new features on Xfinity X1, Xfinity Stream and, for the first time,
Xfinity Flex, to bring the most compelling Olympic stories to more
customers, in more ways than ever before.
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the full release here:
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Olympics on Xfinity (Photo: Business
Wire)
“For years, X1 has set the bar as the most innovative and
technologically-advanced Olympics viewing experience. This year,
new features make navigating the Games even easier and more
personalized, taking the Olympics experience to a new level,” said
Rebecca Heap, Senior Vice President, Video and Entertainment
Services, Comcast Cable. “And now with Flex, we have the
opportunity to leverage some of the best features of X1, like our
voice remote and aggregated guide, to introduce the Olympics and
all its passion, exhilaration and glory to even more Xfinity
customers.”
“Comcast’s work elevating the Olympics viewing experience has
set a new industry standard for how we bring consumers the live
events they care about deeply,” said Mac Budill, President,
Networks Distribution, NBCUniversal. “We know these capabilities
mean more engagement, personalization and time spent with arguably
the most anticipated sporting event of our lifetime.”
Tokyo Olympics on Flex
On Xfinity Flex, Comcast will offer streamers a robust X1-like
Olympics destination that brings all the Olympics-related
programming available to stream on the platform into one integrated
experience easily accessible by saying “Olympics” into the Xfinity
Voice Remote.
Anchoring the destination will be all of Peacock’s live and
on-demand programming that’s offered at no extra cost to all Flex
customers, including six themed channels; four live-studio shows;
live coverage of gymnastics, track & field and the US Men’s
Basketball Team, hundreds of short-form highlights and trending
news clips; and several original docuseries and documentaries.
Peacock’s programming will be seamlessly curated alongside other
Olympic-related programming from streaming services such as
YouTube, HBO Max, Prime Video and more.
Flex customers wanting to experience more of the Games can
quickly and easily upgrade to Xfinity TV via the Stream app so they
can access NBC’s live coverage, including the Opening Ceremony and
nightly Primetime Show, Telemundo and special access to Olympic
Channel and Universo directly on their Flex device.
Tokyo Olympics on X1 and Stream
X1 will once again offer Xfinity TV customers the premiere
Olympics viewing experience, offering aggregated, curated and
personalized access to all 7,000 hours of NBCUniversal’s live, on
demand, and streaming coverage of the Games – all in one place – on
the TV and across mobile devices with the Xfinity Stream app.
Saying “Olympics” into the Xfinity Voice Remote will take
customers to the Olympics destination, while special voice commands
for athletes, sports, teams and featured nations will allow
customers to get to their favorite Olympics content quickly. The X1
destination will feature:
- The first-ever fully-personalized experience across
devices. With X1’s new personalization capabilities, customers
can choose their favorite sports in just a few clicks to customize
their Olympics destination, making it easier to find the live
coverage they care about most alongside highlights of each chosen
sport curated into their own personalized playlist. Any favorited
sports will carry over to the Xfinity Stream app, so customers will
see the same personalized experience when accessing the Games on
the go.
- Notifications for must-see moments. Customers will also
have the option to receive notifications for their favorite sports
and get live tune-in alerts for major moments and quick links to
trending highlights directly on their TV and/or mobile device.
- 100 editorially-curated playlists. Curated and updated
in real-time by Xfinity sports editors with trending videos and
breaking news, each playlist enables customers to lean in to choose
the highlights they want to see or lean back and watch the stories
of the Games unfold. The editors will create dedicated playlists
for each Olympic sport, unique playlists for 30+ of the
most-popular athletes, and more than a dozen themed playlists, such
as “Gold Medal Moments,” “Best of Team USA,” “Record-Breakers,”
“Epic Celebrations” and more.
- Live coverage in 4K HDR. For the first time ever, the
Olympics will be shown available live in 4K HDR with Dolby Atmos
immersive audio, and X1 will offer customers full access. And for
the first time, X1 customers with compatible devices will be able
to experience all HDR coverage in Dolby Vision HDR. Live coverage
will be available in most markets and include every night of the
NBC primetime show, the Opening and Closing Ceremonies, along with
popular sports like gymnastics, track & field, swimming,
diving, beach volleyball, golf, and tennis.
- Sport, Athlete, and Nation pages. Every sport, top
athlete and major nation will have their own voice-enabled X1
destination, blending live, on demand and short form programming so
that customers can stay up to date on the sports, personalities and
teams they care about most. Each page will be refreshed and updated
daily and showcase programming that’s airing now, upcoming
coverage, and the best highlights and replays.
- Spanish-language coverage and specialized experience. X1
and Stream will bring NBCUniversal’s 300 hours of Spanish-language
coverage to customers at home or on the go, and special in-language
voice commands, such as “Olimpiadas,” “natacion” and “medallero,”
will help customers navigate the Games in Spanish.
- Audio Description enabled for key Olympic moments. Audio
description will be enabled on the Olympics primetime show and
Opening and Closing ceremonies (including the 4K version) so
visually impaired customers can enjoy the excitement of the Games
with their friends and family.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company that connects people to moments that matter. We
are principally focused on broadband, aggregation, and streaming
with over 56 million customer relationships across the United
States and Europe. We deliver broadband, wireless, and video
through our Xfinity, Comcast Business, and Sky brands; create,
distribute, and stream leading entertainment, sports, and news
through Universal Filmed Entertainment Group, Universal Studio
Group, Sky Studios, the NBC and Telemundo broadcast networks,
multiple cable networks, Peacock, NBCUniversal News Group, NBC
Sports, Sky News, and Sky Sports; and provide memorable experiences
at Universal Parks and Resorts in the United States and Asia. Visit
www.comcastcorporation.com for more information.
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Debbie Frey Debbie_Frey@Comcast.com (215) 983-0563
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