Comcast and HGTV Team Up to Launch Lift Zone Makeovers
June 03 2021 - 1:03PM
Business Wire
HGTV Donates $150,000 to Support Local
Community Revitalization Projects in Atlanta, Baltimore, and
Portland
Comcast today announced a partnership with HGTV to rebuild
spaces and amplify the community spirit in its Lift Zones in three
cities — Atlanta, Baltimore, and Portland. HGTV is donating
$150,000 toward the revitalization of the three Lift Zones. The
network has a storied history of working to renew communities
through series such as Home Town, Good Bones and Bargain Block.
Inspired by its most recent juggernaut hit Home Town Takeover, HGTV
is also commissioning artists to create inspirational murals at or
near each of the Lift Zone locations. Comcast will partner with
local designers to make over the selected Lift Zones: Girls, Inc.,
Atlanta; Boys & Girls Club of Metro Baltimore—Brooklyn Club;
and Inukai Boys & Girls Club in Hillsboro, OR.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210603005863/en/
Ben and Erin Napier give Wetumpka,
Alabama, a makeover in their new HGTV six-episode event series,
Home Town Takeover. (Photo: HGTV)
Since September 2020, Comcast has been rolling out Lift Zones as
part of its ongoing effort to provide free WiFi to 1,000 community
centers across America by the end of this year. These safe spaces
will help ensure thousands of low-income students can remain online
to continue to participate in distance learning and do their
homework, even if their schools are closed. The Lift Zones
initiative complements Comcast’s Internet Essentials program,
which, since 2011, has connected a cumulative total of more than 10
million people in need to the Internet at home. By also providing
community centers with free WiFi service, more students, seniors,
veterans, and others have access to the Internet for education,
participating in digital skills training, applying for jobs, and
staying in touch with friends and family who have been forced to
socially distance due to the pandemic.
“We’re thrilled to partner with HGTV to help give these three
Lift Zones a special makeover,” said Karen Buchholz, Senior Vice
President, Comcast Corporation. “These community centers provide
safe spaces for people to get online, and this exciting partnership
will go a long way to helping make them as comfortable and inviting
as possible.”
“At HGTV, we present and celebrate stories of transformation,”
said Karen Bronzo, Group Senior Vice President, Marketing &
Strategy for HGTV and Food Network. “It’s an honor to team with
Comcast on these revitalization and enhancement projects that have
the potential to touch so many lives and in these communities.”
Last September, Comcast announced a multi-year program to launch
more than 1,000 WiFi-connected "Lift Zones" in community centers
nationwide. The sites were identified by working with the company’s
network of thousands of nonprofit partners as well as getting input
from city leaders. The announcement also comes on the heels of a
series of initiatives Comcast launched during the COVID-19 pandemic
that reinforced the company’s commitment to addressing the digital
divide and the homework gap by upping the speeds of the Internet
Essentials program’s Internet service to 50 Mbps downstream without
changing the $9.95/month price, which has not increased in more
than a decade. In addition, the company continues to offer 60 days
of free Internet service to new Internet Essentials customers who
sign up before June 30, 2021.
About Internet
Essentials
Internet Essentials is Comcast’s signature digital equity
initiative and the nation’s largest and most comprehensive
broadband adoption program. In 10 years, it has helped connect 10
million low-income Americans to broadband Internet at home, most
for the very first time. Internet Essentials has a comprehensive
design that addresses each of the three major barriers to broadband
adoption. This includes: multiple options to access free digital
literacy training in print, online, and in person; the option to
purchase a heavily subsidized, low-cost Internet-ready computer;
and low-cost, high-speed Internet service for $9.95 a month, plus
tax. The program is structured as a partnership between Comcast and
tens of thousands of school districts, libraries, elected
officials, and nonprofit community partners. Comcast has never
raised the price of the program. For more information about
Internet Essentials and Comcast’s commitment to education and
digital equity, please visit
https://corporate.comcast.com/education. To apply, visit
www.internetessentials.com or call 1-855-846-8376 for English or
1-855-765-6995 for Spanish.
About Comcast
Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company that connects people to moments that matter. We
are principally focused on broadband, aggregation, and streaming
with over 56 million customer relationships across the United
States and Europe. We deliver broadband, wireless, and video
through our Xfinity, Comcast Business, and Sky brands; create,
distribute, and stream leading entertainment, sports, and news
through Universal Filmed Entertainment Group, Universal Studio
Group, Sky Studios, the NBC and Telemundo broadcast networks,
Peacock, NBC News, NBC Sports, Sky News, and Sky Sports; and
provide memorable experiences at Universal Parks and Resorts in the
United States and Asia. Visit www.comcastcorporation.com for more
information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210603005863/en/
Media Contact: Charlie Douglas charlie_douglas@comcast.com (215)
264-8020
Comcast (NASDAQ:CMCSA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Comcast (NASDAQ:CMCSA)
Historical Stock Chart
From Apr 2023 to Apr 2024