Central Garden & Pet Partners with Profitero to Accelerate eCommerce Growth as Online Shopping in Garden and Pet Surges
April 27 2021 - 9:00AM
Business Wire
Profitero, Inc., a leading global eCommerce insights platform,
today announced a new global partnership with Garden and Pet
industry leader Central Garden & Pet Company (NASDAQ: CENT,
CENTA), to further grow Central’s ambition to build the leading
eCommerce business in its categories. The new partnership will
enable the company to have a full view of its eCommerce business
across eight retail partners. The Central team will utilize
Profitero’s digital shelf analytics and share data to enhance its
online strategy from strengthening its digital supply chain and
product content to optimizing retail media campaigns.
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After growing 44% last year1, U.S. eCommerce sales are expected
to continue to surge in the years ahead, topping an estimated one
trillion in sales by 20222. More than three quarters of consumers
plan to continue those behaviors after the pandemic ends according
to a recent study by McKinsey, which has created an even greater
need to optimize how a brand shows up on retailer sites.
In recent years, eCommerce has seen rapid acceleration across
the Garden and Pet industries. The growth rate and adoption of Home
& Garden eCommerce is growing two times faster than category,
and Pet eCommerce has grown five times in the last five years.3
This explosive growth will continue to make online sales the
fastest growing channel for years to come.
“eCommerce continues to experience incredible growth across both
the Garden and Pet industries presenting new and exciting
opportunities for Central and our retail partners,” said Mike
McGoohan, Senior Vice President, Marketing and Strategy at Central
Garden & Pet. “Our partnership with Profitero will help provide
better visibility into our consumers’ shopping experience at the
digital shelf, which will ultimately increase basket size, drive
attachment rates and grow our businesses.”
“Across the board, brands are realizing that eCommerce shopping
behaviors are here to stay and in order to unlock the full
potential of this shift online, they need to have the right
partners to guide them,” said Sarah Hofstetter, President of
Profitero. “It's not just about being online anymore, because every
brand can be online. We’re helping brands be more competitive,
giving them the data, tools and actionable insights that will put
them in the best position to win online and successfully grow their
business.”
About Profitero
Profitero is the platform Adidas, L’Oreal, General Mills and
4,000 other brands use to accelerate their eCommerce sales. In
fact, brands that use Profitero are able to grow their Amazon sales
70 percent faster than category competitors, on average. Using
Profitero’s proprietary technology and algorithms, brands can
optimize their 4Ps (Product, Placement, Price and Promotions)
across hundreds of retailer sites and 50 countries while also
uncovering what competitors are doing to win online. For more,
visit www.profitero.com/
About Central Garden & Pet
Central Garden & Pet (NASDAQ: CENT, CENTA) understands that
home is central to life and has proudly nurtured happy and healthy
homes for over 40 years. With 2020 net sales of $2.7 billion,
Central is on a mission to lead the future of the pet and garden
industries. The Company’s innovative and trusted products are
dedicated to help lawns grow greener, gardens bloom bigger, pets
live healthier and communities grow stronger. Central is home to a
leading portfolio of more than 65 high-quality brands including
Pennington, Nylabone, Kaytee, Amdro and Aqueon, strong
manufacturing and distribution capabilities and a passionate,
entrepreneurial growth culture. Central Garden & Pet is based
in Walnut Creek, California and has over 6,300 employees across
North America and Europe. For additional information about Central,
please visit the Company’s website at www.central.com.
1Source: Digital Commerce 360 analysis of U.S. Department of
Commerce data, January 2021 2Adobe Digital Economy Index: COVID-19
Report, March 15, 2021 3Packaged Facts Pet Market Outlook,
2021-2022.
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version on businesswire.com: https://www.businesswire.com/news/home/20210427005286/en/
Media Relations Contact For Central Garden & Pet Liz
Nunan (925) 878-9465 lnunan@central.com For Profitero Tiffany
Collins (443) 878-8785 tiffany.collins@profitero.com
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