BOCA RATON, Fla., July 22, 2021 /PRNewswire/ -- Celsius
Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness
drink, CELSIUS®, today announced the launch of their newest flavor,
Tropical Vibe. The refreshing combination of starfruit and
pineapple is the perfect summer drink to experience your personal
tropical vibe! Like all CELSIUS drinks, Tropical Vibe provides
essential energy, has zero sugar, no preservatives, no artificial
colors or flavors, and has 7 essential vitamins.
The new flavor was initially launched with 7-Eleven in the
convenience channel, securing placement in over 5,000 locations and
is now rolling out to numerous other fine retailers across the
country. Following the successful launch of Peach Vibe last Summer,
Tropical Vibe joins the Special Edition lineup with an exciting
"What's your Vibe" campaign that kicked off the summer with cold
cans in hands and outdoor activations. Celsius will make a splash
in Miami Beach with their official
Tropical Vibe launch party complete with an A-list roster of
guests, celebrity DJ's, and experiential activations.
"We are thrilled to launch Tropical Vibe to our Celsius
consumers," commented John Fieldly,
President and CEO of Celsius Holdings, Inc. "The extension of
the Vibe line follows the tremendous success of our Peach Vibe
launched in the summer of 2020 and is an on-trend addition we
believe will not only expand our portfolio line-up but continue to
appeal to a broader base of energy drink consumers seeking
better-for-you functional energy. The summer launch coincides
with our continued accelerated sales growth through tracked
channels, with the most recent reported Nielsen scan data as of
7.03.21, showing Celsius sales up +193% y/y for 2-wks and +151.4%
for 12-wks, with a 1.6% share of the energy category over the last
4-wks. On a 2-year stacked basis, CELH sales were up +254% y/y for
2-wks and +244% for 12-wks. This compares to the energy category
which grew 11% y/y for 2-wks and 16% for 12-wks over the same time
period.
In our e-commerce channel, according to Stackline's latest YTD
LEADERBOARD Rankings, "Most Popular Searched Brands in the U.S.,
Grocery Department", CELSIUS is the #1 FASTEST growing brand while
positioned at #18 overall for the reporting period ending
July 3rd 2021."
About Celsius Holdings, Inc.
Celsius Holdings, Inc.
(Nasdaq: CELH), is a global company with a proprietary, clinically
proven formula for its master brand CELSIUS® and all its
sub-brands. A lifestyle fitness drink and a pioneer in the rapidly
growing performance energy sector, CELSIUS® has five beverage lines
that each offer proprietary, functional, healthy-energy formulas
clinically-proven to offer significant health benefits to its
users. The five lines include, CELSIUS® Originals, CELSIUS HEAT™,
CELSIUS® BCAA +Energy, CELSIUS® On-the-Go, and CELSIUS®
Sweetened with Stevia. CELSIUS® has zero sugar, no preservatives,
no aspartame, no high fructose corn syrup, and is non-GMO, with no
artificial flavors or colors. The CELSIUS® line of products is
Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free
and contains very little sodium. CELSIUS® is backed by six
university studies that were published in peer-reviewed journals
validating the unique benefits CELSIUS® provides. CELSIUS® is sold
nationally at Target, CVS, Walmart, GNC, Vitamin Shoppe, 7-Eleven,
Dick's Sporting Goods, The Fresh Market, Sprouts and other key
regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's and Food Lion. It is also
available on Amazon, at fitness clubs and in select micro-markets
across the country. For more information, please visit:
http://www.celsiusholdingsinc.com
Forward-Looking Statements
This press release may contain statements that are not historical
facts and are considered forward-looking within the meaning of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements contain projections of Celsius Holdings'
future results of operations and/or financial position, or state
other forward-looking information. In some cases, you can identify
these statements by forward-looking words such as "anticipate,"
"believe," "could," "estimate," "expect," "intend," "may,"
"should," "will," "would," or similar words. You should not rely on
forward-looking statements since Celsius Holdings' actual results
may differ materially from those indicated by forward-looking
statements as a result of a number of important factors. These
factors include, but are not limited to: general economic and
business conditions; our business strategy for expanding our
presence in our industry; anticipated trends in our financial
condition and results of operation; the impact of competition and
technology change; existing and future regulations affecting our
business; and other risks and uncertainties discussed in the
reports Celsius Holdings has filed previously with the Securities
and Exchange Commission. Celsius Holdings does not intend to and
undertakes no duty to update the information contained in this
press release.
Investor Relations:
Cameron Donahue
(651) 707-3532
cdonahue@celsius.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/celsius-announces-launch-of-newest-vibe-line-tropical-vibe-301339071.html
SOURCE Celsius Holdings, Inc.