Casey’s Launches Breakfast Lineup Featuring Delicious, Made-From-Scratch Dough
September 08 2021 - 8:30AM
Business Wire
Handmade breakfast items now available at the
convenience retailer’s more than 2,300 stores
As consumers return to their fall routines, Casey’s is
introducing its new breakfast lineup. Guests can now start their
day with the Signature Handheld, a handmade, perfectly portable
breakfast option that starts with Casey’s delicious,
made-from-scratch dough along with an all-new Loaded Breakfast
Burrito and Loaded Breakfast Bowl to complete the menu.
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Casey’s is introducing its new breakfast
lineup. Guests can now start their day with the Signature Handheld,
a handmade, perfectly portable breakfast option that starts with
Casey’s delicious, made-from-scratch dough along with an all-new
Loaded Breakfast Burrito and Loaded Breakfast Bowl to complete the
menu. (Photo: Business Wire)
This first-ever handmade breakfast lineup paired with new,
fresh-brewed, bean-to-cup coffee will provide guests with a fast,
easy and delicious breakfast of their choice, joining forces with
Casey’s iconic breakfast pizza.
Over 70% of Americans agree breakfast is the most important meal
of the day, according to a recent survey commissioned by Casey’s.
However, few spend much time preparing it thanks to school
drop-offs or long work commutes. Nearly three-quarters of Americans
whip up their breakfast in a matter of minutes, making quick and
convenient solutions a key for many morning routines.
“Casey’s has always set an early morning alarm to start the
coffee and roll out our made-from-scratch dough. Now we’re serving
new and improved breakfast items and bean-to-cup coffee that will
‘wow’ our regular guests and attract new ones,” said Tom Brennan,
Chief Merchandising Officer. “Anyone looking for a fast, easy and
delicious breakfast can find that at Casey’s. We’re here to make
mornings even better as our guests return to school, work and other
routines.”
Casey’s first-ever, all-new breakfast lineup features:
- Signature Handheld that starts with Casey’s
made-from-scratch dough, wraps it around warm eggs, savory sausage
or bacon, and two types of cheese then is baked fresh in our
kitchens to create a hearty, perfectly portable breakfast
option.
- Loaded Breakfast Burrito that is packed with warm eggs,
shredded potatoes, savory bacon and sausage crumbles topped with
gooey melted cheese and rolled up in a soft flour tortilla.
- Loaded Breakfast Bowl that brings egg, bacon, sausage,
shredded potatoes, and cheese together in a bowl that’s packed with
energy for the day.
- Bean-to-cup coffee that brews a fresh, hot cup of
coffee, grinding beans instantly with six different flavors. The
on-demand brewing process promises a fresh-brewed cup every time.
“Our goal with the new lineup is to make our guests days better
with fresh coffee and a warm, delicious breakfast that fits easily
into their morning routine,” said Michelle Wickham, Vice President
of Prepared Food at Casey’s. “Our signature handheld is hearty,
cheesy and portable. It’s so special we had trouble coming up with
a name for it, so maybe our guests can help. And, I have to say,
the loaded burrito and loaded bowl are packed with flavor and very
satisfying which is what our guests want.”
Don’t forget the coffee! Casey’s survey also found that
Americans drink 2.6 cups of coffee per day on average, making it
the most popular breakfast drink.
As part of the launch, Casey’s is offering:
- A free small coffee from September 26 to October 2 with any
purchase using Casey’s Rewards to celebrate the entire week of
National Coffee Day, celebrated on October 1 (guests must save the
offer in their Rewards account); and
- A free small coffee by joining Casey’s Rewards – beginning
September 22, the first day of fall, (offer will be applied
automatically; valid for 10 days after joining).
Happy Birthday, Breakfast Pizza!
Adding to the exciting breakfast news is Casey’s iconic
breakfast pizza’s 20th birthday. Breakfast pizza lovers and new
fans can enjoy 20 percent off any large breakfast pizza using code
BIZZA20 through October 5. Perfect for breakfast, brunch or
for a big change of pace to the office pastries.
For more information on Casey’s new, delicious breakfast and
Casey’s Rewards visit www.caseys.com/breakfast or download the
Casey’s app.
* Casey’s commissioned TRUE Global Intelligence, the in-house
research practice of FleishmanHillard, to conduct an online survey
of 100 U.S. adults in each state. Data at the total level (n=5,009)
was weighted to be representative of the U.S. population by
generation, gender and Census region. The margin of error fell
within +/- 1 percentage point at the 95 percent confidence level.
The survey was fielded August 2-18, 2021.
About Casey’s
Casey’s is a Fortune 500 company (NASDAQ: CASY) operating over
2,300 convenience stores. Founded more than 50 years ago, the
company has grown to become the third-largest convenience store
retailer and the fifth-largest pizza chain in the United States.
Casey’s provides freshly prepared foods, quality fuel and friendly
service at its locations. Guests can enjoy pizza, donuts, other
assorted bakery items, and a wide selection of beverages and
snacks. Learn more and order online at www.caseys.com, or in the
mobile app.
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version on businesswire.com: https://www.businesswire.com/news/home/20210908005217/en/
Media Relations Contact: Katie Petru (515) 446-6772
Katie.petru@caseys.com
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