Top Electrical Distributor Chooses Bridgeline's AI-Powered HawkSearch
July 03 2024 - 8:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in
AI-powered marketing technology, today announced that one of the
top 10 leading electrical distributors in the United States has
chosen Bridgeline's HawkSearch to handle their sophisticated search
needs across hundreds of local store websites.
HawkSearch’s merchandising capabilities will increase sales
across nearly one thousand local store websites by improving
navigation within the distributor’s catalog of five million
products. Through HawkSearch’s new Multi-Engine Management (MEM)
feature, the distributor can easily make corporate changes to
hundreds of local store websites. Additionally, HawkSearch enables
each store to implement targeted local campaigns. The MEM feature
provides scale and control for the corporate office, while allowing
the flexibility needed at the store level to target local
merchandising needs.
The MEM feature also reduces the complexity of distributing
product updates across hundreds of stores through a robust indexing
capability that distributes data feeds and product updates
automatically to all local store indexes through a single
process.
Ari Kahn, CEO of Bridgeline, emphasized, “Many B2B distributors
are challenged to support a large network of websites associated
with each store. The new HawkSearch Multi-Engine Management feature
allows the corporate office to control some of the global
configuration settings across their network, while allowing local
store managers to configure merchandising campaigns and rules that
meet the needs of their local market. This reduces the complexity
and cost of centrally managing these settings while growing revenue
in each of the local stores.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
Written by Samantha Ketslakh
Bridgeline Digital (NASDAQ:BLIN)
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