Brera Holdings PLC Launches its FIFA® 23 Pro Clubs™ "Brera eSports Team"
March 23 2023 - 9:00AM
Brera Holdings PLC (“Brera Holdings” or the “Company” Nasdaq: BREA)
launched its eSports activities with the establishment of Brera
FC’s FIFA® 23 Pro Clubs™ Team by EA Sports, which will take part in
the championship tournament organized by the Italian National
Amateur League (the “League”), the "LND E-Sport Cup."
Pro Clubs is the FIFA® 23 online social video gaming mode played
together by 11 separate gamers per team, with each controlling a
single player, just like a real team of 11 players on the pitch.
The Brera FIFA® 23 Pro Clubs™ squad is made up of about twenty
professional video game players of different nationalities. League
matches are held using the Sony PlayStation 5 console.
Brera eSports Player
Matches are played every Wednesday at 9.30 p.m. CET, and the
League is designed on the British FA Cup model. Despite
football’s widespread popularity in Italy, only 56 professional and
amateur clubs (including just four in the Serie A First Division)
have their own FIFA® 23 Pro Clubs™ team. Brera’s third online group
stage match is set for April 6, 2023 versus Serie B’s Palermo FC,
owned by Manchester’s City Football Group.
“The decision to focus on becoming an eSports leader for Italian
football is just another example of Brera FC innovation in all
football-related activities,” said Brera Holdings’ CEO Sergio
Scalpelli. “This is why we decided to enter and lead such a small
circle of Italian football clubs currently active in FIFA® 23 Pro
Clubs™,” Scalpelli continued.
According to an Insider Intelligence research report, there were
532 million eSports viewers worldwide in 2022 with an estimated
29.8 million in the US—eventually climbing to 34.8 million in 2026.
Just like traditional professional sports, eSports teams have
owners, franchises, endorsement deals, cash prizes from tournament
winnings, and more—all contributing to their annual revenue and
total valuation.
According to IIDEA’s Report on eSports in Italy 2022, presented
in partnership with Nielsen, 475,000 people in Italy follow eSports
events on a daily basis (avid fans) and this market expands to
around 1,620,000 people if we include those who follow an eSports
event several times a week (eSports fans).
Brera eSports Team Logo
ABOUT BRERA HOLDINGS PLC:
Brera Holdings PLC is a Nasdaq-listed (Stock Ticker: BREA) Irish
holding company focused on expanding social impact football
(American soccer) by developing a global portfolio of emerging
football clubs with increased opportunities to earn tournament
prizes, gain sponsorships, and provide other professional football
and related consulting services. The Company seeks to build on the
legacy and brand of Brera FC, the first football club that was
acquired by the Company. Brera FC, known as “The Third Team of
Milan,” is an amateur football association which has been building
an alternative football legacy since its founding in 2000. The
Company is focused on bottom-up value creation from sports clubs
and talent outside mainstream markets, innovation-powered business
growth, and socially-impactful outcomes. See
www.breraholdings.com.
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking statements that are
subject to various risks and uncertainties. Such statements include
statements regarding the Company’s ability to grow its business and
other statements that are not historical facts, including
statements which may be accompanied by the words “intends,” “may,”
“will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,”
“estimates,” “aims,” “believes,” “hopes,” “potential” or similar
words. Actual results could differ materially from those described
in these forward-looking statements due to a number of factors,
including without limitation, the Company’s ability to continue as
a going concern, the popularity and/or competitive success of the
Company’s acquired football teams, the Company’s ability to attract
players and staff for acquired clubs, unsuccessful acquisitions or
other strategic transactions, the possibility of a decline in the
popularity of football, the Company’s ability to expand its
fanbase, sponsors and commercial partners, general economic
conditions, and other risk factors detailed in the Company’s
filings with the SEC. The forward-looking statements contained in
this press release are made as of the date of this press release,
and the Company does not undertake any responsibility to update
such forward-looking statements except in accordance with
applicable law.
CONTACT INFORMATION:
FOR MEDIA AND INVESTOR RELATIONS
Outside Italy: Daniel McClory, Executive
Chairman Brera Holdings PLC dan@breraholdings.com
In Italy: Sergio Scalpelli, CEO Brera Holdings
PLC sergio@breraholdings.com
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