HUNTINGTON BEACH, Calif.,
July 11, 2019 /PRNewswire/
-- Today, BJ's Restaurants, Inc. (NASDAQ: BJRI) announced the
addition of three new flavors to their burger offerings with the
introduction of two new Loaded Burgers, the Bistro Burger and the
Mushroom Swiss Burger, in addition to the new Banh Mi Turkey
Burger, which can be found on their lower-calorie EnLIGHTened
Entrees® menu. Each burger is loaded with flavor and bursting with
ingredients, so much so that they are literally more than a
handful. Recent YouGov survey data1 found that
there are five main techniques Americans have tried when faced with
a messy burger situation:
- 50% have tried cutting their burger in half
- 30% have tackled their burger with a fork and knife
- 28% have smooshed the burger down to be more compact
- 20% have cut their burger in quarters
- 17% have turned their burger upside down
"Personally, I cut my burgers in half to divide and conquer, and
I'm thrilled to learn that the majority of America is with me,"
said Kevin Mayer, EVP, Chief
Marketing Officer of BJ's Restaurant Inc. "We're extremely proud of
our existing Loaded Burger lineup and our new flavors will
hopefully encourage our guests to come in, try them and eat
their burgers whichever way they please."
YouGov survey data also found that 71% of Americans feel that if
the food is good, they're not afraid to get their hands dirty. To
that, BJ's recommends their NEW Bistro Burger, a fire-grilled beef
patty with applewood smoked bacon, goat cheese crumbles,
caramelized onions, tomatoes, spinach, pickled red onions and
roasted garlic aioli on a toasted parker house bun or the NEW
Mushroom Swiss Burger, a fire-grilled beef patty with sautéed
mushrooms, Swiss cheese, red onions, lettuce, tomatoes and roasted
garlic aioli on a parker house bun. Both burgers are served with
fries. The EnLIGHTened Banh Mi Turkey Burger is a healthier
alternative that is bursting with flavor, featuring an all-white
meat turkey patty with pickled vegetables, jalapeños, sweet
sriracha crema, wasabi guacamole, lettuce and cilantro on a toasted
parker house bun, accompanied by a mixed green salad. The new
burger offerings join the four Loaded Burger flavors and two
additional EnLIGHTened Burger options currently on the menu.
As an added bonus, through July
21, BJ's is offering $3 chips
and signature dip with the purchase of any Loaded Burger. Guests
can choose from Sriracha Queso Dip with Seared Hatch Chiles,
Sriracha Queso Dip with Piranha® Pale Ale Chili, Housemade
Guacamole and Fire-Roasted Salsa. Additionally, on Wednesdays
Loaded Burgers are featured as a Daily Brewhouse Special for
$10 each, with unlimited fries and
$4 BJ's handcrafted signature
beers.2
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About BJ's Restaurants, Inc.
BJ's Restaurants,
Inc. ("BJ's") is a national brand with brewhouse roots and a menu
with over 140 offerings where craft matters. BJ's broad menu has
something for everyone: slow-roasted entrees, like prime rib, BJ's
EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon,
signature deep dish pizza and the often imitated, but never
replicated world-famous Pizookie® dessert. BJ's has been a pioneer
in the craft brewing world since 1996 and takes pride in serving
BJ's award-winning proprietary handcrafted beers, brewed at its
brewing operations in five states and by independent third-party
craft brewers. The BJ's experience offers high-quality ingredients,
bold flavors, moderate prices, sincere service and a cool,
contemporary atmosphere. Founded in 1978, BJ's owns and operates
205 casual dining restaurants. All restaurants offer dine-in,
take-out, delivery and large party catering. BJ's restaurants are
located in 27 states: Alabama,
Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Nevada, New
Jersey, New Mexico,
New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode
Island, South Carolina,
Tennessee, Texas, Virginia and Washington. For more BJ's information, visit
http://www.bjsrestaurants.com.
Media Contacts:
BJ's Restaurant & Brewhouse
Megan Paul, 714-500-2736
mpaul@bjsrestaurants.com
Murphy O'Brien
Hannah Judah, 310-453-2539
bjsteam@murphyobrien.com
1 All figures, unless otherwise stated, are from
YouGov Plc. Total sample size was 1194 adults. Fieldwork was
undertaken between June 20-21,
2019. The survey was carried out online, and respondents were
able to choose more than one option. The figures have been weighted
and are representative of all US adults (aged 18+).
2 Offer excludes all BJ's Seasonal and Specialty
Beers and is available in participating restaurants only where
permitted by applicable state and local law. Promotions vary by
geographic location. Check with your local BJ's Restaurant for
participation details. Cannot be combined with any other offers or
discounts. No cash value. Tax and gratuity not
included.
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SOURCE BJ's Restaurants, Inc.