In partnership with Beyond Meat®,
Taco Bell is offering the first-of-its kind innovation at price
parity to traditional steak for a limited time in Dayton, Ohio area as the brand increases
accessibility to delicious plant-based items
IRVINE,
Calif., Sept. 21, 2022 /PRNewswire/ -- Taco Bell
and Beyond Meat® today announce the unveiling of a
first-of-its kind, category-disrupting product: Beyond Carne Asada
Steak™. Completely new yet expectedly flavorful, this plant-based
protein will be available at select Taco Bell locations in the
Dayton, Ohio area starting
October 13, for a limited time, while
supplies last.* This is Taco Bell's latest move as a vegetarian
leader in QSR.
"At Taco Bell, we've long believed that anyone should be able to
choose plant-based menu items without compromising the flavors they
crave," said Liz Matthews, Taco
Bell's Global Chief Food Innovation Officer. "That's why we at Taco
Bell are thrilled to reveal the result of our long-standing
partnership with Beyond Meat, which is previously unseen in the QSR
industry. This plant-based carne asada steak is just the latest
move in our history of crafting some of the most unique,
craveworthy offerings for all fans."
When the masterminds behind the Taco Bell Test Kitchen teamed up
with Beyond Meat's cutting-edge innovation and culinary teams, they
worked to craft a plant-based protein that everyone would crave.
The two innovators worked to develop a category-disrupting protein,
one that would perfectly complement Taco Bell's menu. The resulting
Beyond Carne Asada Steak is a delicious plant-based option crafted
with simple plant-based ingredients** and Taco Bell's signature
spices, and the product is certified vegan*** by the American
Vegetarian Association (AVA).**** Like all of Beyond Meat's
products, Beyond Carne Asada Steak is made without GMOs or added
hormones. Beyond Carne Asada Steak will be featured in a quesadilla
and priced the same as a traditional steak quesadilla, but thanks
to Taco Bell's customizable menu, it can also be enjoyed in any
menu item. There is no additional cost to swap Beyond Carne Asada
Steak for steak, as Taco Bell seeks to provide more people with
affordable and cravable access to plant-based products.
"We know that consumers are looking for diverse protein options
that are better for the planet without compromising on taste, so
we're incredibly excited to launch our brand-new, innovative Beyond
Carne Asada Steak," said Dariush
Ajami, Beyond Meat's Chief Innovation Officer. "Designed to
specifically complement the bold, savory flavors that Taco Bell is
known for, Beyond Carne Asada Steak delivers the flavorful,
delicious taste and texture of marinated, grilled steak with the
added benefits of plant-based meat."
While others have only recently explored the plant-based realm,
Taco Bell has a long-standing history of being a go-to restaurant
for those veggie cravings. Back in 2015, Taco Bell was the first
quick service restaurant to be certified by the AVA. In 2021, Taco
Bell's vegetarian options represented over 12% of sales for the
brand. In August 2022, the brand
tested a proprietary plant-based protein featured in the Crispy
Melt Taco. Fast forward to today, plant-based has become a
movement, and Taco Bell is here for it (and always was).
*Available at participating Dayton,
OH area Taco Bell locations for a limited time only. While
supplies last. Contact local restaurant for hours and participation
which vary. Tax extra. Prices may be higher for delivery and other
service fees may apply.
**Beyond Carne Asada Steak is made from simple, plant-based
ingredients like vital wheat gluten and faba bean protein.
***Taco Bell defines "vegan" as containing no animal
ingredients. It's important to note, however, that in some
restaurants we use the same frying oil to prepare menu items that
may or may not contain animal ingredients. Vegan and animal
ingredients are handled in common and cross-contact may occur. Taco
Bell's vegan ingredients are certified by the American Vegetarian
Association. Neither Taco Bell, our employees, our franchisees or
the AVA assume any responsibility for such cross-contact.
****American Vegetarian Association-certified vegetarian food
items are lacto-ovo, allowing consumption of dairy and eggs but not
animal byproducts. Vegetarian and meat ingredients are handled in
common, and cross contact may occur, which may not be acceptable to
certain types of vegetarian diets. Neither Taco Bell, our
employees, our franchisees or the AVA assume any responsibility for
such cross-contact.
About Taco Bell Corp.
For more information about Taco Bell, visit our website at
www.TacoBell.com/news or at www.TacoBell.com/popular-links. You can
also stay up to date on all things Taco Bell by following us on
Facebook, Instagram, Taco Bell's Twitter, Taco Bell News' Twitter,
TikTok and subscribing to our YouTube channel. For updates on how
Taco Bell is navigating COVID-19, click here.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat
company offering a portfolio of revolutionary plant-based meats
made from simple ingredients without GMOs, no added hormones or
antibiotics, and 0 mg of cholesterol per serving. Founded in 2009,
Beyond Meat products are designed to have the same taste and
texture as animal-based meat while being better for people and the
planet. Beyond Meat's brand commitment, Eat What You Love®,
represents a strong belief that there is a better way to feed our
future and that the positive choices we all make, no matter how
small, can have a great impact on our personal health and health of
our planet. By shifting from animal-based meat to plant-based
protein, we can positively impact four growing global issues: human
health, climate change, constraints on natural resources and animal
welfare. As of June 2022, Beyond Meat
branded products were available at approximately 183,000 retail and
foodservice outlets in over 90 countries worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram, Twitter and TikTok.
Laura Nedbal – Taco Bell
Corp.
Laura.Nedbal@yum.com
Shira Zackai - Beyond Meat
shira.zackai@beyondmeat.com
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SOURCE Taco Bell Corp.