Beyond Meat® Opens World-Class Plant-Based Meat Manufacturing Facility in China to Accelerate Localized Production and Innov...
April 07 2021 - 4:00AM
Beyond Meat, Inc. (NASDAQ: BYND), a global plant-based protein
company, today announced the grand opening of its new
state-of-the-art manufacturing facility in the Jiaxing Economic
& Technological Development Zone (JXEDZ) near Shanghai. As
Beyond Meat’s first end-to-end manufacturing facility outside the
U.S., the cutting-edge plant in Jiaxing is expected to
significantly increase the speed and scale in which the company can
produce and distribute its products within the region while also
improving Beyond Meat’s cost structure and sustainability of
operations.
Designed to serve China’s growing plant-based
meat market, the facility will produce Beyond Meat’s innovative
range of plant-based pork, beef and poultry products, including
Beyond Pork™, the company’s first innovation created specifically
for the Chinese market. By producing closer to the consumer and
leveraging local supply chains, Beyond Meat is investing in the
growth of the plant-based meat category in China and the facility
underscores the company’s commitment to China as a region for
long-term growth. In addition to scaled production to support the
company’s expanding retail and foodservice business within China,
the facility will also feature R&D capabilities to create
unique product offerings and support Beyond Meat’s local strategic
partners.
“The opening of our dedicated plant-based meat
facility in China marks a significant milestone in Beyond Meat’s
ability to effectively compete in one of the world’s largest meat
markets. We are committed to investing in China as a region for
long-term growth, and we believe this new manufacturing facility
will be instrumental in advancing our pricing and sustainability
metrics as we seek to provide Chinese consumers with delicious
plant-based proteins that are good for both people and planet,”
said Ethan Brown, CEO and Founder of Beyond Meat.
The announcement comes just one year after the
company first entered mainland China through a nationwide
partnership with Starbucks China. Within its first year in the
market, Beyond Meat has expanded menu offerings at Starbucks China
and has partnered with well-known foodservice and retail brands
including KFC, Pizza Hut, Jindingxuan, GangLi Beijing, Slow Boat
Brewery, Hema, METRO China and more. The facility is intended to
pave the way for Beyond Meat to efficiently scale-up to meet future
needs and demand.
“The plant-based meat market in China continues
to expand and Beyond Meat has been enthusiastically met by local
consumers who are looking to live a healthy and sustainable
lifestyle. The opening of the new Jiaxing plant is expected to
enable us to quicken the pace of innovation and roll out our
products at the speed and scale needed to remain highly competitive
within the region,” said Candy Chan, General Manager for Beyond
Meat in China.
Beyond Meat’s strict ingredient guardrails and
commitment to making products utilizing simple, plant-based
ingredients without GMOs has enabled the brand to expand product
distribution throughout China and around the globe with ease and
speed. In addition to the opening of the new manufacturing facility
in the JXEDZ region, Beyond Meat will also be opening its first
owned manufacturing facility in Europe this year in an effort to
make plant-based meat more accessible to all.
U.S. Media contact:
Shira ZackaiShira.Zackai@BeyondMeat.com
China Media contact:
BeyondMeat@golinmagic.com
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is one of the
fastest growing food companies in the United States, offering a
portfolio of revolutionary plant-based meats made from simple
ingredients without GMOs, bioengineered ingredients, hormones,
antibiotics, or cholesterol. Founded in 2009, Beyond Meat products
are designed to have the same taste and texture as animal-based
meat while being better for people and the planet. Beyond Meat’s
brand commitment, Eat What You Love™, represents a strong belief
that there is a better way to feed our future and that the positive
choices we all make, no matter how small, can have a great impact
on our personal health and the health of our planet. By shifting
from animal-based meat to plant-based meat, we can positively
impact four growing global issues: human health, climate change,
constraints on natural resources and animal welfare. As of December
31, 2020, Beyond Meat had products available at approximately
122,000 retail and foodservice outlets in over 80 countries
worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat,
#BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter and
@BeyondMeatOfficial on TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in the Company’s Annual Report on Form 10-K for the
year ended December 31, 2020 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2021 as well as other
factors described from time to time in Beyond Meat’s filings with
the SEC. Such forward-looking statements are made only as of the
date of this release. Beyond Meat undertakes no obligation to
publicly update or revise any forward-looking statement because of
new information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
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