UNION,
N.J., Nov. 10, 2022 /PRNewswire/ -- Bed
Bath & Beyond Inc. (NASDAQ: BBBY) today announced the
appointment of Bart Sichel as EVP,
Chief Marketing & Customer Officer. Mr. Sichel will oversee
fully integrated marketing and customer strategies for Bed Bath
& Beyond, buybuy BABY and Harmon, reporting directly to Bed
Bath & Beyond Inc. President and CEO, Sue Gove.
Bed Bath & Beyond Inc. announced the
appointment of Bart Sichel as EVP,
Chief Marketing & Customer Officer.
"I am excited to welcome Bart to the Bed Bath & Beyond
leadership team and am confident that his retail experience and
deep knowledge of marketing and customer engagement will further
support our strategic plan currently underway. Bart has an
excellent track record when it comes to building brands, driving
brand loyalty, marketing strategy, advertising, and customer
insights and analytics, which will be instrumental as we continue
to expeditiously pursue our back-to-basics philosophy, work to
accelerate our performance, and ensure our customers have access to
an assortment of compelling brands at great values across Bed Bath
& Beyond, buybuy BABY and Harmon," said Sue Gove, Bed Bath & Beyond Inc.'s President
and CEO. "As we execute our turnaround, energetic and
results-driven leaders like Bart complement our highly engaged
management team who are focused on serving our customer."
"I'm joining Bed Bath & Beyond at an important moment for
the company and look forward to partnering with the entire
leadership team to build on the power of each concept and
strengthen relationships with our partners," said Bart Sichel. "Bed Bath & Beyond, buybuy BABY
and Harmon are each beloved shopping destinations and we will be
focused on capturing the hearts and minds of our customer through
product assortment, dynamic store experiences, and omnichannel
services. I look forward to working closely with this incredible
team to engage customers, increase loyalty and win new fans for Bed
Bath & Beyond's family of banners."
Bart Sichel has more than 35
years of experience spanning marketing leadership, retail, and
consulting. He was the Chief Marketing Officer at Burlington Stores
for eight years, and before that, he was with McKinsey &
Company for 13 years. At McKinsey, he was a Partner and leader in
their Marketing and Retail practices and supported a wide
range of clients across department stores, specialty and big box
retail, and branded manufacturers. At Burlington Stores, he
was responsible for marketing, e-commerce, and strategy, as the
company executed a turnaround, transformed the brand, thrilled
customers, and created meaningful shareholder value. Most recently,
he has supported a wide variety of clients at his own consulting
firm bps Captura.
About the Company
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is
an omnichannel retailer that makes it easy for our customers to
feel at home. The Company sells a wide assortment of merchandise in
the Home, Baby, Beauty and Wellness markets. Additionally, the
Company is a partner in a joint venture which operates retail
stores in Mexico under the name
Bed Bath & Beyond.
The Company operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca,
harmondiscount.com, and facevalues.com.
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SOURCE Bed Bath & Beyond Inc.