Baidu’s MediaGo Ad Platform Now Offering Native Placements on MSN
July 08 2020 - 9:00AM
Business Wire
Collaboration Enables Advertisers Around the
World to Reach New Customers
Baidu, Inc. (Nasdaq: BIDU) today announced that it is providing
advertisers direct access to Microsoft’s (Nasdaq: MSFT) MSN native
desktop inventory via Baidu’s MediaGo ad platform. The agreement
enables advertisers around the world to reach consumers in the
United States through premium placements on multiple MSN
properties.
Rather than requiring advertisers to purchase bulk inventory, as
is standard practice for many digital ad companies, this
collaboration allows advertisers to secure the placements that fit
their goals and budget on MSN’s desktop site.
“As part of our ongoing effort to bridge the gap between Eastern
and Western markets, we are pleased to be working with Microsoft to
offer their premium MSN placements to our advertising partners in
China, the U.S. and beyond,” said Sheng Hu, Head of U.S. Strategy
and Partnership at Baidu’s Global Business Unit. “In the future, we
will continue to explore meaningful ways to provide mutual growth
opportunities to global advertisers and U.S. media.”
The cooperation allows advertisers worldwide to access
high-visibility, native placements on the MSN homepage, as well as
other sister pages throughout the MSN site, via Baidu’s MediaGo ad
platform. With MediaGo, advertisers can upload assets, select
placements on top-tier MSN properties and measure campaign success
on a single centralized platform. MediaGo also offers 24/7 local
language account management services.
“Baidu’s MediaGo platform streamlines the process for global
advertisers to purchase high-visibility ad placements on MSN,
helping them reach new customers,” said David Carkeek, Principal PM
Lead at Microsoft.
About Baidu Global Business Unit
Baidu Global Business Unit (GBU) is focused on bridging the gap
between Eastern and Western markets with its consumer and
business-focused internet products and services. Baidu GBU’s
product portfolio includes its smartphone keyboard apps, its
content recommendation platform popIn, and its ad platform MediaGo.
Baidu GBU offers its products and services worldwide, including in
the United States, Greater China, Japan, Singapore and South
Korea.
About Baidu
Baidu, Inc. is a leading search engine, knowledge and
information centered Internet platform and AI company. The
Company's mission is to make the complicated world simpler through
technology. Baidu's ADSs trade on the NASDAQ Global Select Market
under the symbol “BIDU.” Currently, ten ADSs represent one Class A
ordinary share.
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