Haokan Short Videos Hit 110 Million Total Daily Active Users
November 01 2019 - 08:19AM
Baidu, Inc. (NASDAQ:BIDU) announced that the number of total daily
active users of its Haokan short videos has reached 110 million
across the company's digital ecosystem, driven by high-quality
content and traffic from multiple channels including Baidu App,
Baidu Search and other platforms.
Haokan’s short videos have accumulated more than
3 billion views, with users spending an average of 70 minutes per
day viewing video content on the app. According to data from
third-party research firm QuestMobile, 66 percent of Haokan users
spend over 3 minutes on the app – placing it in the top spot
amongst Chinese short video platforms for this key indicator of
user engagement.
“With growing demand from Chinese users for more
accessible and informative content, the Haokan user base has seen
significant growth. Users are becoming more and more interested in
quality videos and now prioritize useful and interesting content
over eye-catching content. This is becoming the growing trend for
the short video market,” said Xiaodong Cao, General Manager of
Baidu Haokan.
Baidu’s short video platform Haokan, offering a
diverse mix of both user-generated and professionally-produced
content, often in coordination with multiple platform networks, has
been providing high-quality, value-added content for users since
its launch in 2017.
To encourage quality content creation, Haokan
has launched an exclusive share bonus for video makers totaling RMB
1 billion. It has also partnered with multi-channel network
companies including Bgoose Culture, VlongTV, Shenzhen Baby Elephant
Entertainment Culture and Zoomin.TV, helping to accelerate the
introduction of more quality short video content to the Haokan
platform.
Leveraging Baidu’s advantages in artificial
intelligence and big data, Haokan enables the matching of quality
content with interested viewers, and, in turn, helps content
creators to boost their follower count with content that reaches
their target audiences.
Haokan’s strong user growth is also driven by
traffic from peripheral channels, leveraging the advantages of
Baidu’s wide-ranging products and services within its robust
digital ecosystem. These channels include Baidu App, Baidu Search,
Baidu Knows, Baidu Post and Xiaodu Smart Display.
About BaiduBaidu, Inc. is the
leading Chinese language Internet search provider. Baidu aims to
make the complicated world simpler for users and enterprises
through technology. Baidu’s ADSs trade on the NASDAQ Global Select
Market under the symbol “BIDU.” Currently, ten ADSs represent one
Class A ordinary share.
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