Avid Introduces New Pro Tools Subscription Offerings that Empower Music Creators at Every Level of Experience
April 26 2022 - 3:45PM
Avid® (NASDAQ: AVID) today announced that its award-winning
audio production software Pro Tools® is now available to every
segment of the music industry with three subscription-only
offerings starting at $9.99/month: Pro Tools Artist™ for aspiring
music creators, Pro Tools Studio ™ for serious audio engineers and
music producers, and Pro Tools Flex ™, a subscription bundle for
professional audio post and music facilities. These products build
on the current Pro Tools product lineup with significant new
capabilities and content, including new virtual instruments and
strategic partner solutions. All current Pro Tools and Pro Tools
Ultimate™ customers with active plans will enjoy the software
enhancements introduced with these new products, helping them
continue to create the world’s most loved music, movies and other
content.
Pro Tools Artist ($99 annual or $9.99 monthly
subscription) is a brand-new offering specifically
designed for the millions of next-gen music creators looking to
produce great songs, and includes everything needed to make beats,
write, record, and mix studio-quality music. And as the Pro Tools
session format is the industry’s universal language, they can take
their project to any producer or studio around the world to
collaborate and take their music to the next level. With thousands
of inspiring instrument sounds and loops, and over 100 included
plugins, as well as easy-to-use MIDI tools and the industry’s most
powerful editing and mixing workflows, aspiring music creators now
have a professional yet affordable solution to create any style of
music.
Pro Tools Studio ($299 annual or $39.99 monthly
subscription) enables serious music creators, producers
and engineers to easily create large projects. Pro Tools Studio
builds on the current Pro Tools offering with numerous enhancements
like increased track counts, surround and support for Dolby Atmos®
mixing and advanced automation features (both previously only
available in Pro Tools Ultimate), and more. Current Pro Tools
subscribers and perpetual license customers with active plans will
automatically transition to Pro Tools Studio and receive all of the
software enhancements, enabling them to create spatial mixes and
bigger productions than ever before.
Pro Tools Flex ($999 annual or $99.99 monthly
subscription) is Avid’s solution for high-end music
professionals, as well as audio post and music facilities,
requiring the full power and advanced workflows of Pro Tools to
tackle the most challenging and complex projects. Pro Tools Flex is
a subscription bundle that includes an enhanced version of Pro
Tools Ultimate software, plus additional content and third-party
software, to deliver an unprecedented level of performance. Active
Pro Tools Ultimate subscribers will receive the full Pro Tools Flex
subscription bundle, including the latest version of Pro Tools
Ultimate, while Pro Tools Ultimate perpetual license customers with
active plans will receive the Pro Tools Ultimate software
enhancements.
“Pro Tools is one of the world’s most widely-used and awarded
audio-production software tools and Avid's goal is to make it more
accessible to a broader community of music creators,” said Francois
Quereuil, Vice President, Product Management for Audio and Music
Solutions, Avid. “The new pricing for Pro Tools gives creators at
every level, whether they’re working in music creation or audio
post production, the ability to deliver their best possible sound
no matter where they’re at in their career.”
New Virtual InstrumentsAlong with the three new
Pro Tools software offerings, Avid is introducing two new virtual
instruments, Pro Tools | GrooveCell ™ and Pro Tools | SynthCell ™,
as well including bundled content from strategic partner SoundFlow,
to enhance workflows ranging from beat and music creation to
advanced editing workflows and spatial mixing and monitoring.
Pro Tools | GrooveCell is a virtual drum machine and sequencer
for Pro Tools that makes it easy to create intricate beats and drum
patterns, while Pro Tools | SynthCell is a virtual synth that
delivers dynamic polyphonic synthesis in an easy-to-use, yet
powerful instrument. Both virtual instruments come bundled with all
three Pro Tools offerings (both subscription and perpetual)
which—along with the existing collection of included virtual
instruments, sounds, and loops—provide music creators with a
comprehensive sonic palette.
SoundFlow IntegrationSoundFlow is a
state-of-the-art workflow automation platform that enables Pro
Tools users to reduce complex, many-step tasks to single keystrokes
or presses on a touch surface. SoundFlow Cloud Avid Edition is
included with all annual Pro Tools Flex subscriptions, providing
access to over 1,600 prebuilt macros and commands for Pro Tools
that can be custom assigned and triggered by keyboard shortcuts,
MIDI controllers, and HID devices. Whether bouncing stems,
navigating plugins in large sessions, or triggering complex
workflows, SoundFlow saves users significant time and enables them
to stay in their creative flow.
All customers on active subscriptions or perpetual maintenance
plans will automatically migrate to the new offerings, including
the applicable software enhancements and content:
- Pro Tools customers (subscription and perpetual) will receive
Pro Tools Studio
- Pro Tools Ultimate subscription customers will receive Pro
Tools Flex subscription bundle
- Pro Tools Ultimate perpetual customers on an active update +
support plan will receive Pro Tools Ultimate software
For more information on Pro Tools Artist, Pro Tools Studio and
Pro Tools Flex, please visit www.avid.com/pro-tools or register for
an upcoming Pro Tools webinar at
https://connect.avid.com/Pro_Tools_Lineup_Webinar_Q222.html.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists, and other content creators will bring their
stories to life. Discover the possibilities at avid.com in the
conversation on social media with the multitude of brilliant
creative people who choose Avid for a lifetime of
success.
© 2022 Avid Technology, Inc., Avid, its logo, Pro
Tools, Pro Tools Artist, Pro Tools Studio, Pro Tools Flex, Pro
Tools | GrooveCell and Pro Tools | SynthCell are property
of Avid. All rights reserved. Dolby ATMOS is a registered trademark
of Dolby Laboratories. Other trademarks are property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR ContactsAvidDave
Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
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