Italy’s Largest Public Broadcaster RAI Expands Use of Avid Software and Storage
April 13 2022 - 9:50AM
Avid® (Nasdaq: AVID) today announced that multichannel broadcaster
Radiotelevisione Italiana (RAI) is making extensive enhancements to
optimize the flexibility and scalability of the production
workflows serving its five national broadcast channels. The
company’s multi-year agreement with Avid extends RAI’s longstanding
use of Avid solutions and consists of upgrades to the MediaCentral®
platform, Media Composer® video editing software and the addition
of Avid NEXIS® storage systems.
“As a multichannel broadcaster delivering a massive volume of
original content, it’s crucial to be ready to scale production
capacity whenever we need it,” said Ubaldo Toni, Director of
Technology, RAI. “Augmenting our workflows with the latest Avid
solutions gives us a powerful foundation to deliver on today’s
commitments and easily scale to support future projects.”
RAI recently completed migration to Avid NEXIS® | E5™ media
storage systems for channels Tg1, 2, and 3, RaiNews24, and Rai
Parlamento, totaling six petabytes of available storage. This
storage upgrade enables RAI’s teams to access content and projects
across their network from anywhere in real time. RAI’s selection of
Avid NEXIS storage reduces its carbon footprint and delivers cost
savings from lower power consumption and reduced rack space
compared to its prior storage solution.
The upgrade will also include moving to the latest version of
Avid’s MediaCentral | Production Asset Management™ system. Users
will migrate from the existing MediaCentral | UX™ to the innovative
web-based MediaCentral | Cloud UX™, delivering seamless
collaborative workflows for news, production and archive. The
upgrades also include an increased number of Avid Media Composer |
Ultimate™ editing software seats. With support for hundreds of
third-party products in the Avid ecosystem, the open MediaCentral
platform is key to RAI’s dramatically enhanced workflow
flexibility.
“Leading broadcasters such as RAI are achieving scalability and
collaboration on highly flexible foundations that solve today’s
needs and leave the door open for easy growth,” said Tom Cordiner,
Chief Revenue Officer, Avid. “RAI is capturing significant new
workflow advantages with MediaCentral, Avid NEXIS and Media
Composer, ensuring they have the available content production
resources they need in one integrated solution. We’re proud to
continue our partnership with RAI as they go further and faster to
innovate programming across their channels.”
For more Information about Avid MediaCentral and Avid NEXIS,
visit www.avid.com/products/mediacentral and
www.avid.com/products/avid-nexis.
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What began more than 30 years ago with our invention
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at avid.com and join the conversation on social media
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© 2022 Avid Technology, Inc. Avid, its logo,
MediaCentral, MediaCentral | Cloud UX, MediaCentral | Production
Asset Management, MediaCentral | UX, Media Composer, Media Composer
| Ultimate, Avid | NEXIS, and Avid NEXIS | E5 are trademarks
or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All
rights reserved. All other trademarks are property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
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