Paramount Global Utilizes Avid’s Managed Cloud to Transform Video Content Production Operations
March 17 2022 - 9:06AM
Today, Avid® (Nasdaq: AVID) proudly announces an expansion of its
managed cloud solution offering with a focus on an industry
platform. Paramount Global (Nasdaq: PARA, PARAA), one of the
world’s largest providers and producers of media and entertainment
content, has entered into an agreement that offers Avid’s managed
cloud solutions for video content production to creative teams
around the globe.
The companies’ new cloud subscription services agreement
supports Paramount Tech’s “Cloud First” mindset, transforming
production operations with rapidly scalable, centralized resources
that relieve creative teams from the burden of infrastructure
management. Avid’s managed platform is delivered on the Microsoft
Azure cloud platform, supporting video editing tools, content
management platforms and shared storage that are now available to
teams consisting of hundreds of contributors, editors and producers
around the world who collaborate daily on shows, promos and
‘tentpole’ global events such as the MTV Europe Music Awards.
“The cloud brings a new paradigm for our industry to reshape
operations, innovate creative workflows and drive toward a cloud
production ecosystem that can accelerate content availability,”
said Phil Wiser, Executive Vice President & Chief Technology
Officer, Paramount Global. “Avid’s managed cloud gives us the
agility, speed and capabilities to collaborate from anywhere by
bringing together our end-user tools, production platforms and
workflow management into a scalable cloud subscription. We’ve
become much nimbler and more efficient at meeting the elastic needs
of the geographically distributed teams delivering Paramount
content.”
Paramount began its cloud journey with Avid by creating an open
environment to ensure collaboration between users of Avid and
third-party editing tools, followed by the establishment of remote
editing workflows for business continuity at the onset of the
COVID-19 pandemic. Today, the companies’ new agreement empowers
Paramount production teams in Europe, Asia Pacific and the U.S. to
create TV shows and other content on the open Avid MediaCentral®
production platform, Avid Media Composer and Adobe Premiere video
editing software and Avid NEXIS® media storage—all managed by Avid
in the cloud.
“While we began our cloud work with Paramount with a proof of
concept, our expanding collaboration showed us the speed at which
this industry is learning to apply the cloud toward dramatically
enhancing the many ways production teams want to do their best
work,” said Jeff Rosica, CEO and President, Avid. “Avid is thrilled
to bring the power of our cloud collaboration with Microsoft to
help Paramount carry out their vision for content creation far
beyond the limitations of on-premises operations into the cloud
while driving adoption across the industry.”
Avid’s offerings for large-scale media production in the cloud
benefit from its longstanding Strategic Cloud Alliance with
Microsoft. These include a rapidly deployable Managed Cloud
Platform; On Demand Services such as Avid | Edit On Demand™;
Certified Cloud Workflows for the production communities; and
consultative Cloud Incubation projects that assist Avid customers
in fulfilling their unique vision for cloud operations. Learn more
at www.avid.com/solutions/cloud.
About Paramount GlobalParamount Global (NASDAQ:
PARA, PARAA) is a leading global media and entertainment company
that creates premium content and experiences for audiences
worldwide. Driven by iconic studios, networks and streaming
services, Paramount's portfolio of consumer brands includes CBS,
Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy
Central, BET, Paramount+, Pluto TV and Simon & Schuster, among
others. Paramount delivers the largest share of the U.S. television
audience and boasts one of the industry's most important and
extensive libraries of TV and film titles. In addition to offering
innovative streaming services and digital video products, the
company provides powerful capabilities in production, distribution,
and advertising solutions.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities
at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of
success. ©
2022 Avid Technology, Inc. Avid, its logo, Avid | Edit On
Demand, Avid NEXIS, MediaCentral, and Media Composer are trademarks
or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All
rights reserved. Microsoft and Microsoft Azure are trademarks of
the Microsoft group of companies. Adobe and Adobe Premiere are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are property of
their respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contacts:
AvidDave Smith978.502.9607
Paramount GlobalSarah
DiefenbachSarah.Diefenbach@viacomcbs.com
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