Avid Expands MediaCentral Integration with Third-Party Newsroom Computer Systems
August 19 2021 - 10:10AM
In its continued drive for openness in television news operations,
Avid® (Nasdaq: AVID) today announced the integration of its
MediaCentral® content platform with CGI’s OpenMedia, a complete
solution for journalistic workflows. With integration now available
for the industry’s leading newsroom computer systems (NRCS) – also
including AP ENPS and Octopus – MediaCentral empowers more
production teams around the world to enhance their news content
creation workflows.
Support for additional third-party NRCS ensures production teams
can access the full power of MediaCentral including the ability to
collaborate remotely, accelerate workflows and produce content
faster for all outlets without having to change their newsroom
system. Teams immediately can become more efficient and productive
by supplementing the systems they already use on a daily basis.
MediaCentral’s ultra-fast search functionality lets teams find the
content for stories they need when they need it and use the Media
Composer video editing tool to produce content without leaving the
NRCS interface. Multiplatform distribution capabilities enable them
to get stories to followers and viewers faster than before – all
while providing access to an end-to-end newsroom solution that
enhances operations and can scale as content demand continues to
grow.“Avid’s innovation strategy for newsrooms centers on driving
more openness to help customers get more performance out of their
infrastructure. By opening up MediaCentral to a wider range of
newsrooms, we’re bringing the platform’s extensive capabilities
right to journalists’ fingertips,” said Raul Alba, Director of
Product Management, Avid. “They can get started straight
away—without extensive training, loss of productivity, or any
complications associated with deploying a new NRCS—and gain the
ability to create better content faster directly within the systems
they already rely on.”
“Integrating OpenMedia into the MediaCentral platform enables
editorial teams to unify their news planning and production
workflow with Avid’s state-of-the-art production platform for a
seamless end-to-end user experience,” said Michael Pfitzner, Vice
President of Newsroom Solutions at CGI.
Watch this video to learn more about Avid’s newsroom computer
system integrations with MediaCentral. MediaCentral can now be
licensed through a subscription model, enabling broadcasters and
other media organizations to more easily respond to changing
production needs. For more information on MediaCentral,
visit www.avid.com/products/mediacentral.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and
monetize the most watched, loved and listened to media in the
world—from prestigious and award-winning feature films to popular
television shows, news programs and televised sporting events, and
celebrated music recordings and live concerts. With the most
flexible deployment and pricing options, Avid’s industry-leading
solutions include Media Composer®, Pro Tools®, Avid NEXIS®,
MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™,
FastServe®, and Maestro™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn, or
subscribe to Avid Blogs.
About CGIFounded in 1976, CGI is among the
largest IT and business consulting services firms in the world.
Operating in hundreds of locations across the globe, CGI delivers
end-to-end services and solutions, including strategic IT and
business consulting, systems integration, managed IT and business
process services and intellectual property solutions. CGI’s merger
with SCISYS Group PLC in December 2019 has brought in deep
expertise in the media and broadcast sectors, as well as the space
and defense sectors. CGI’s Media Solutions, formerly SCISYS Media
Solutions, offer a wide range of professional news and content
delivery solutions for innovative media companies across local,
national and international markets. This includes the
market-leading flagship newsroom system OpenMedia and the radio
production solution dira, serving many key players in broadcast and
delivery. For more information, please visit
www.cgi.com/mediasolutions.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First, Media
Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR ContactsAvidDave
Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR agency) Casey
Love—USAavid@rlyl.com
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