FRANCISCO, Sept. 26, 2022 /PRNewswire/ -- Autodesk,
Inc. (NASDAQ: ADSK) announced the appointment of Dara Treseder as chief marketing officer,
effective on October 14, 2022.
Treseder will join Autodesk from Peloton Interactive, where she
serves as SVP and global head of marketing, communications and
membership. As CMO of Autodesk, Treseder will be responsible for
Autodesk's marketing strategy globally, and oversee the company's
worldwide marketing, brand & communications, global demand
generation, and education business teams. Treseder's expertise in
category creation and experience leading high-performing global
marketing organizations will help advance Autodesk's mission to
empower innovators to achieve the new possible.
"Dara is an innovative, dynamic, and accomplished leader–with a
track record of turning customer experience into a competitive
advantage for brands. We're thrilled to welcome her to Autodesk,"
said Steve Blum, chief operating
officer and executive vice president of Autodesk. "With her
experience leading companies through transformation and driving
high impact, creative digital marketing campaigns, Dara will be
instrumental in helping Autodesk deliver the world's leading design
and make platform to our customers."
"Autodesk helps millions of people design and make a better
world for all. I am greatly inspired by its bold mission, inclusive
culture, and authentic values," said Treseder. "From greener
buildings to smarter products to award-winning TV shows, movies,
and games–Autodesk turns ideas into reality. I look forward to
advancing the design and make category, and helping empower our
customers to solve the most important design, business, and
sustainability challenges of our time."
Prior to Peloton, Treseder was chief marketing officer at
Carbon, a leading 3D printing technology company. She also
previously served as chief marking officer of GE Business
Innovations and GE Ventures, and has held marketing leadership
roles at Apple and Goldman Sachs.
In 2022, Treseder was recognized by Forbes as the top CMO on its
World's Most Influential CMOs list. She's also received recognition
from Adweek (Brand Genius; Women Trailblazers), Business Insider
(Top 25 Most Innovative CMOs), Inc. (30 Inspirational Women to
Watch in Tech), and is a member of the Advertising Hall of
Achievement, the premier industry recognition for leaders making a
significant impact in the industry and in their communities.
An advocate for public health, Treseder serves as chair of the
board of Public Health Institute and is a board director at
Robinhood. Treseder holds a Bachelor of Arts cum laude with highest
honors from Harvard University and a
Masters of Business Administration from Stanford University.
Autodesk is changing how the world is designed and made. Our
technology spans architecture, engineering, construction, product
design, manufacturing, media and entertainment, empowering
innovators everywhere to solve challenges big and small. From
greener buildings to smarter products to more mesmerizing
blockbusters, Autodesk software helps our customers to design and
make a better world for all. For more information visit
autodesk.com or follow @autodesk.
Autodesk is a registered trademark of Autodesk, Inc., and/or
its subsidiaries and/or affiliates in the USA and/or other countries. All other brand
names, product names or trademarks belong to their respective
holders. Autodesk reserves the right to alter product and services
offerings, and specifications and pricing at any time without
notice, and is not responsible for typographical or graphical
errors that may appear in this document.
© 2022 Autodesk, Inc. All rights reserved.
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SOURCE Autodesk, Inc.