Weta Digital Partners With Autodesk to Offer Next Generation Creative Cloud Production Pipeline
June 17 2021 - 9:00AM
Business Wire
WetaM cloud service to unleash Weta’s Academy®
Award-winning proprietary tools, fully integrated with industry
leading 3D software, Autodesk Maya
Weta Digital, one of the world’s premiere visual effects
studios, has partnered with global media and entertainment software
provider, Autodesk, Inc. (NASDAQ: ADSK), to launch WetaM - a ground
breaking product offering that provides tools designed and
developed by Weta Digital, fully embedded in Autodesk Maya. Weta
Digital has won 13 Academy Sci-tech Awards for its tools that
helped artists produce some of the most successful film and TV
series in the world, including “The Lord of the Rings,” “Avatar,”
“Game of Thrones,” and “Planet of the Apes,” to name a few. Weta
intends to rollout WetaM as a private beta in Q4.
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Planet of the Apes
Copyright:© 2017
Twentieth Century Fox Film
Corporation (Photo: Business Wire)
WetaM productizes Weta’s unique set of proprietary VFX tools for
artists built on Maya’s open API, and will be commercialized by
Weta Digital as a subscription cloud service. For the first time,
artists from around the world will have access to one complete—from
stage to screen—cloud based pipeline. The launch of WetaM marks the
first product launch under a newly formed Software-as-a-Service
(SaaS) division within Weta Digital. This new business arm is an
integral part of Weta’s expansion strategy to offer professional
and prosumer tools to artists across the global entertainment
industry.
“WetaM is the first step in the
democratization of VFX and animation production. Weta Digital
brings together the most creative minds in the world and has been a
pioneering innovator in the visual effects and entertainment
industry for decades,” said Prem Akkaraju, CEO of Weta Digital.
“WetaM is a transformational move that will raise the bar for
global creative production, redefining the industry in the process.
At its core, this partnership with Autodesk will extend the reach
of the Weta magic, making it more accessible for artists in pursuit
of creating amazing characters and worlds across film and
television.”
“We are longtime fans of Weta’s remarkable visual effects
achievements, and they are constantly breaking new ground building
immersive, imaginary worlds and unbelievably real and engaging
digital characters,” said Diana Colella, senior vice president,
Entertainment & Media Solutions, Autodesk. “The debut of WetaM
is a gamechanger as it opens up years of Weta’s dedicated animation
and VFX R&D resources to all creatives. It is exciting to be
working with Weta to bring their magic to Maya artists, offering
them powerful new effects tools and time-saving automation
capabilities.”
As a leader in VFX and animation for the last three decades,
Weta Digital’s DNA is rooted in technological innovation, unmatched
artistic talent and exceptional visual style. Brought to life
through the partnership with Autodesk, WetaM shares this DNA and
gives artists, everywhere, access to the unique visual design and
pipeline efficiency tools that have driven Weta Digital’s Academy®
Award-winning success.
ABOUT WETA DIGITAL
Weta Digital is the standard-bearer for creativity and
innovation in visual effects and animation, attracting talent,
partners, and clients that seek to push what is possible in pursuit
of their artistic vision. Weta’s proprietary pipeline continues to
evolve and provide artists with the tools they need to create their
best work. Based in Wellington, New Zealand, Weta Digital is the
largest single-site VFX studio in the world drawing artists from
over 40 countries. They are some of the most creative and ambitious
artists, engineers, and executives in entertainment and their work
has earned six visual effects Academy Awards, ten Academy Sci-Tech
Awards and six visual effects BAFTA Awards in addition to the 34
Visual Effects Society Awards awarded to them by their peers.
Ground-breaking, performance-driven animated characters from Gollum
to Caesar, and worlds from Middle-earth to Pandora, are regarded as
some of the best visual effects ever to appear on screen.
For more information: Weta Digital: www.wetafx.co.nz Follow:
@weta_digital
ABOUT AUTODESK
Autodesk makes software for people who make things. If you've
ever driven a high-performance car, admired a towering skyscraper,
used a smartphone, or watched a great film, chances are you've
experienced what millions of Autodesk customers are doing with our
software. Autodesk gives you the power to make anything. For more
information, visit www.autodesk.com or follow @autodesk.
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version on businesswire.com: https://www.businesswire.com/news/home/20210617005301/en/
PRESS: Weta Digital | Mara Buxbaum, ID |
TeamWetaDigital@id-pr.com Weta Digital | Carol Marshall |
carolm@wetafx.co.nz Autodesk | Karen Raz, RazPR |
karen@razpr.com
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