Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has entered into a partnership agreement
with Dongqiudi, a leading sports media company which operates a
sports news App in China. Aurora Mobile will leverage its AI-driven
technology to help Dongqiudi deliver timely and accurate
information on live football matches. During the ongoing UEFA Euro
2020 tournament, Dongqiudi became a major channel for fans to
access real-time information about goals, scores and substitutions
for each match as the rivalries between major football teams
attracted worldwide attention.
Real-time content dominates user
experience for Dongqiudi users
Since its launch on December 5, 2013, Dongqiudi
has dominated the sports information scene in the face of fierce
competition from traditional sports portals such as Sina and
NetEase, and popular vertical media like Hupu and Zhibo8. At the
same time, more media outlets entered into the booming sports
information sector one after another. Dongqiudi gained popularity
among fans with its comprehensive and in-depth content and seamless
user experience, which easily stand out from the competition.
In terms of daily sports content, sports fans
had increasing difficulties searching for sports news due to
fragmented media information. To address these issues, Dongqiudi
broadcasts streamlined information, concise reports, in-depth
topics, and comprehensive data through its highly interactive
community channels. Dongqiudi’s short, direct and comprehensive
coverage has been a hit with sports fans since its beginning.
Another important part of Dongqiudi’s continued success is user
experience. Compared with other news categories, sports content is
usually event driven and requires even faster, time sensitive
updates. Through the collaboration, Aurora Mobile will leverage its
AI-driven technology to help Dongqiudi deliver stable and timely
sports information with JPush, its machine learning-based push
notification services.
As an early developer of mobile push
notifications for Android devices, JPush supports functions such as
multi-channel delivery of notifications, intelligent user grouping,
rich data monitoring, and trace-free message withdrawal. Aurora
Mobile has a proven architecture that can host tens of billions of
daily visitors on access frameworks accumulated over the years. The
Company continues to help developers reach a more engaged user
base, and at the same time has expanded the channel for custom
messages to multiple mobile service providers, which has
effectively improved the message delivery experience. The
well-designed mobile capabilities of JPush continues to deliver
timely and stable push notifications for the Dongqiudi App,
installed on different manufacturers’ mobile phone brands.
Aurora Mobile focuses on users’ needs
and increases customer value for Dongqiudi
The technology head at Dongqiudi commented,
“Since our establishment, we have been working with Aurora Mobile
as our chosen partner. They have helped us scale our user fanbase
from tens of thousands to millions of users. Aurora Mobile has
consistently delivered high-quality and reliable services,
especially during major football events such as the World Cup and
UEFA Euro, when our platform had to handle huge peak traffic. We
have built great synergy between our companies over the years and
we look forward to strengthening this close partnership going
forward.”
The head of JPush business at Aurora Mobile
commented, “Dongqiudi is the leading sports information platform in
China. We believe this partnership between two strong players in
our respective fields will greatly contribute to the development of
China’s sports industry. As our information network capabilities
increase, we will continue to leverage our extensive experience
with developer services to focus on the needs of mobile developers,
improve product iterations, and help more customers increase
operational efficiency.”
Aurora Mobile is a leading mobile development
service provider in China. For almost a decade, Aurora Mobile has
focused on meeting the needs of developers and has launched a
series of products to help them to improve operational efficiency,
drive business growth and monetize services. As of March 2021,
Aurora Mobile provided software development kits to over 1.73
million APPs. The Company also launched a Unification Messages
System (“JG UMS”) recently, which has integrated seven major
messaging channels namely mobile Apps, WeChat official accounts,
WeChat mini-programs, Short Message Service (“SMS”), emails, Fuwu
Alipay and DingTalk, and enables enterprise users to reach their
target customers more efficiently through one integrated messaging
platform.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading
mobile developer service provider in China. Aurora Mobile is
committed to providing efficient and stable push notification,
one-click verification, and APP traffic monetization services to
help developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, financial risk management, and location-based
intelligence, empowering various industries to improve productivity
and optimize decision-making.
For more information, please visit
http://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.comIn USMs.
Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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