Apple Announces Biggest Upgrade to App Store Pricing, Adding 700 New Price Points
Developers will also gain new flexibility to manage pricing
Apple® today announced the most comprehensive upgrade to pricing
capabilities since the App Store® first launched, providing
developers with 700 additional price points and new pricing tools
that will make it easier to set prices per App Store country or
region, manage foreign exchange rate changes, and more.
This press release features multimedia. View
the full release here:
Adjusted price points in USD (Graphic:
Since the App Store’s inception, its world-class commerce and
payments system has empowered developers to conveniently set up and
sell their products and services on a global scale. The App Store’s
commerce and payments system offers developers an ever-expanding
set of capabilities and tools to grow their businesses, from
frictionless checkout and transparent invoicing for users to robust
marketing tools, tax and fraud services, and refund management.
Pricing has been foundational to these capabilities, enabling
developers to choose from a variety of business models, such as
one-time purchases and multiple subscription types. These new
pricing enhancements will be available for apps offering
auto-renewable subscriptions starting today, and for all other apps
and in-app purchases in spring 2023, giving all developers
unprecedented flexibility and control to price their products in 45
currencies throughout 175 storefronts.
Under the updated App Store pricing system, all developers will
have the ability to select from 900 price points, which is nearly
10 times the number of price points previously available for most
apps. This includes 600 new price points to choose from, with an
additional 100 higher price points available upon request. To
provide developers around the world with even more flexibility,
price points — which will start as low as $0.29 and, upon request,
go up to $10,000 — will offer an enhanced selection of price
points, increasing incrementally across price ranges (for example,
every $0.10 up to $10; every $0.50 between $10 and $50; etc.).
In each of the App Store’s 175 storefronts, developers will be
able to leverage additional pricing conventions, including those
that begin with two repeating digits (e.g., ₩110,000), and will be
able to price products beyond $0.99 or €X.99 endings to incorporate
rounded price endings (e.g., x.00 or x.90), which are particularly
useful for managing bundles and annual plans.
Starting today, developers of subscription apps will also be
able to manage currency and taxes across storefronts more
effortlessly by choosing a local storefront they know best as the
basis for automatically generating prices across the other 174
storefronts and 44 currencies. Developers will still be able to
define prices per storefront if they wish. The pricing capability
by storefront will expand to all other apps in spring 2023.
For developers distributing their apps around the world, the App
Store’s global equalization tools have given them a simple and
convenient way to manage pricing across international markets.
Today’s enhancements expand upon these capabilities, allowing
developers to keep their local currency constant in any storefront
of their choice, even as foreign exchange and taxes fluctuate. This
means, for example, a Japanese game developer who gets most of
their business from Japanese customers can set their price for the
Japan storefront, and have their prices outside of the country
update as foreign exchange and tax rates change. All developers
will also be able to define availability of in-app purchases by
Periodically, Apple updates prices in certain regions based on
changes in taxes and foreign exchange rates. This is done using
publicly available exchange rate information from financial data
providers to help ensure prices for in-app purchases stay equalized
across all storefronts. Currently, developers can adjust pricing at
any time to react to tax and foreign currency adjustments. Coming
in 2023, developers with paid apps and in-app purchases will be
able to set local territory pricing, which will not be impacted by
automatic price adjustments.
These newly announced tools, which will begin rolling out today
and continue throughout 2023, will create even more flexibility for
developers to price their products while staying approachable to
the hundreds of millions of users Apple serves worldwide, and in
turn help developers continue to thrive on the App Store.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
© 2022 Apple Inc. All rights reserved. Apple, the Apple logo,
and App Store are trademarks of Apple. Other company and product
names may be trademarks of their respective owners.
version on businesswire.com: https://www.businesswire.com/news/home/20221206005860/en/
Peter Ajemian Apple firstname.lastname@example.org 212-822-9882
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