By Dave Sebastian 

Target Corp. is creating enclaves for Apple Inc. products at its retail stores that would double the space for the tech company's products in certain Target locations.

The retailer on Thursday said the new option will be making a debut online and will roll out at Apple shopping locations in 17 stores starting this month, with additional locations scheduled for the fall. The partnership builds on a similar model Target has pursued with Walt Disney Co., Ulta Beauty Inc. and Levi Strauss & Co.

Apple's dedicated space will have lighting fixtures and displays for iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and other Apple accessories, Target said. Target's website and shopping app will also have dedicated Apple pages with a broader selection of accessories, the company said.

Target said its tech consultants will receive training from Apple.

Write to Dave Sebastian at


(END) Dow Jones Newswires

February 25, 2021 09:32 ET (14:32 GMT)

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