iPhone 12 and iPhone 12 mini introduce a beautiful new design
packed with innovative features, including A14 Bionic, an advanced
dual-camera system, and a Super Retina XDR display with the Ceramic
Shield front cover
Apple® today unveiled iPhone® 12 and iPhone 12 mini with 5G
technology, ushering in a new era for the world’s best smartphone.
The newly designed iPhone 12 models feature expansive edge-to-edge
Super Retina® XDR displays for a brighter, more immersive viewing
experience, and a new Ceramic Shield front cover, providing the
biggest jump in durability ever on iPhone. The Apple-designed A14
Bionic, the fastest chip in a smartphone, powers every experience
on iPhone 12, and coupled with an advanced dual-camera system,
delivers meaningful new computational photography features and the
highest quality video in a smartphone. iPhone 12 models also
introduce MagSafe™, offering high-powered wireless charging and an
all-new ecosystem of accessories that easily attach to iPhone.
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the full release here:
https://www.businesswire.com/news/home/20201013006004/en/
iPhone 12 and iPhone 12 mini introduce
powerful new innovations and a beautiful design to the world’s best
smartphone. (Photo: Business Wire)
iPhone 12 and iPhone 12 mini will be available in five beautiful
aluminum finishes, including blue, green, black, white, and
(PRODUCT)RED.1 Pre-orders for iPhone 12 begin Friday, October 16,
with availability beginning Friday, October 23. iPhone 12 mini will
be available for pre-order beginning Friday, November 6, and in
stores beginning Friday, November 13.
“The arrival of 5G marks the beginning of a new era for iPhone
and we’re thrilled to bring these impressive new capabilities to
our customers with iPhone 12 and iPhone 12 mini,” said Greg
Joswiak, Apple’s senior vice president of Worldwide Marketing.
“We’re once again pushing the boundaries to deliver incredible
computational photography advancements, Super Retina XDR displays,
and the biggest leap in durability in iPhone history with the new
Ceramic Shield front cover. Available in two great sizes, iPhone 12
and iPhone 12 mini take design to a new level in a new form factor
that’s as beautiful as it is durable, and makes it easier than ever
for customers to find the perfect iPhone to fit their
lifestyle.”
A Breakthrough 5G Experience on iPhone
iPhone 12 and iPhone 12 mini deliver an advanced 5G experience
on a global scale, engineered with a seamless integration of
world-class hardware and world-class software. 5G on iPhone boasts
improved speeds for faster downloads and uploads, higher quality
video streaming, more responsive gaming, real-time interactivity in
apps, FaceTime® in high definition, and more. Customers will also
be able to enjoy a secure, fast connection, reducing the need to
connect to public Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 models
offer the broadest 5G coverage worldwide.2 Models in the US support
millimeter wave, the higher frequency version of 5G, allowing
iPhone 12 to reach speeds up to 4Gbps, even in densely populated
areas. iPhone 12 models also feature Smart Data mode, which extends
battery life by intelligently assessing 5G needs and balancing data
usage, speed, and power in real time.
A14 Bionic: Undisputed Leadership in Innovation and
Performance
Generations ahead of the competition, A14 Bionic is the first
chip in the smartphone industry built on 5-nanometer process.
Faster and more efficient than ever, A14 Bionic has the fastest CPU
and GPU by up to 50 percent compared to the fastest competing
smartphone chips, enabling console-quality gaming experiences,
powerful computational photography, and more, while delivering
great battery life. Pushing the limits of machine learning (ML),
A14 Bionic features a 16-core Neural Engine — for an 80 percent
increase in performance — that is capable of completing 11 trillion
operations per second, enabling improved performance on even the
most intense ML models.
Durable Design and Immersive Display
The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch
iPhone 12 mini are as beautiful as they are durable.3 And iPhone 12
mini is the smallest, thinnest, and lightest 5G smartphone in the
world, re-architected to pack all the technology of iPhone 12 into
a delightfully compact size, while still delivering an impressively
large and immersive edge-to-edge display. Both models feature a
sleek new flat-edge design with an aerospace-grade aluminum
enclosure and combined with the Ceramic Shield front cover, which
goes beyond glass by adding a new high temperature crystallization
step that grows nano-ceramic crystals within the glass matrix,
increases drop performance by 4x.4
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR
displays that stretch further to the edges, with systemwide color
management for industry-leading color accuracy. Both models deliver
a 2 million-to-1 contrast ratio for true blacks, and an immersive
HDR viewing experience for high-definition video, photos with more
detail, and nearly twice the peak brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an industry-leading IP68
rating for water resistance up to 6 meters for up to 30 minutes,
and are protected against everyday spills, including coffee and
soda.5
New Advanced Dual-Camera System
iPhone 12 and iPhone 12 mini deliver powerful computational
photography features enabled by A14 Bionic and a new dual-camera
system, bringing an unparalleled camera experience that makes it
easier than ever to intuitively capture the perfect photograph or
video. This advanced camera system features the Ultra Wide camera
and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on
iPhone, providing 27 percent more light for even more amazing
low-light photos and videos. Computational photography is taken to
the next level on iPhone 12 models with Night mode and
faster-performing Deep Fusion now on all cameras — TrueDepth®,
Wide, and Ultra Wide — for improved photos in any environment.
Customers will experience brighter pictures and better contrast for
photos shot in low-light settings with Night mode, and more texture
and less noise in Deep Fusion photos. Smart HDR 3 uses ML to
intelligently adjust the white balance, contrast, texture, and
saturation of a photo for remarkably natural-looking images.
iPhone 12 features the first camera to shoot HDR video with
Dolby Vision and is the first and only device in the world to
enable an end-to-end Dolby Vision experience,6 allowing customers
to easily capture, edit, and share cinema-grade videos natively on
iPhone. Dolby Vision grading is processed live while recording, and
sustained during editing, whether in the Photos app or iMovie®. And
playback on iPhone 12 is more realistic than ever on the
industry-leading Super Retina XDR display. Both models also now
feature improved cinematic video stabilization, even more
true-to-life selfie videos with Dolby Vision, and Night mode
Time-Lapse, offering longer exposure times for sharper videos,
better light trails, and smoother exposure in low-light scenarios
when used with a tripod.
Innovative New Accessories with MagSafe
MagSafe improves wireless charging for a better, more efficient
experience, and introduces an ecosystem of easy-to-attach
accessories that beautifully complement iPhone 12 models.7 MagSafe
delivers a unique experience to iPhone, featuring an array of
magnets around the wireless charging coil, optimized for alignment
and efficiency, that perfectly connects to iPhone every time.
MagSafe chargers efficiently provide up to 15W of power, while
still accommodating existing Qi-enabled devices. Charging solutions
include the MagSafe Charger and MagSafe Duo Charger for use with
iPhone and Apple Watch®, as well as new silicone, leather, and
clear cases that easily snap onto the back of iPhone, and a leather
wallet. Customers can also expect innovative MagSafe accessories
from third-party manufacturers.
Featuring iOS 14
iOS 14 delivers a reimagined iPhone experience with new ways to
customize the Home Screen. Beautifully redesigned widgets present
timely information at a glance and can be pinned in different sizes
on any Home Screen page. The App Library is a new space that
automatically organizes all of a user’s apps into one simple,
easy-to-navigate view. iOS 14 also brings new ways to discover and
use apps with App Clips, powerful updates for staying connected in
Messages, greener ways to explore cities with Maps, and enhanced
privacy features for even more transparency and control.8
Committed to the Environment
Today, Apple is carbon neutral for global corporate operations,
and by 2030, plans to have net zero climate impact across the
entire business, which includes manufacturing supply chains and all
product life cycles. This means that every Apple device sold, from
material collection, component manufacturing, assembly, transport,
customer use, charging, all the way through recycling and material
recovery, will be 100 percent carbon neutral. iPhone 12 models were
designed with the environment in mind. For the first time, iPhone
12 models will utilize 100 percent recycled rare earth elements in
all magnets, including the new camera, Taptic Engine®, and MagSafe,
as well as Apple’s MagSafe accessories. Apple is also removing the
power adapter and EarPods® from iPhone packaging, further reducing
carbon emissions and avoiding the mining and use of precious
materials, which enables smaller and lighter packaging, and allows
for 70 percent more boxes to be shipped on a pallet. Taken
altogether, these changes will cut over 2 million metric tons of
carbon emissions annually, equivalent to removing nearly 450,000
cars from the road per year.
Pricing and Availability
- iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB,
and 256GB models in blue, green, black, white, and (PRODUCT)RED,
starting at $799 and $699, respectively. Customers can also get
iPhone 12 for $22.87 a month or $549 with trade-in and iPhone 12
mini for $18.70 a month or $449 with trade-in from apple.com, in
the Apple Store® app, and at Apple Store locations.9 iPhone 12 and
iPhone 12 mini are also available through Apple Authorized
Resellers and select carriers (prices may vary).
- Customers in Australia, China, Germany, Japan, the UK, the US,
and more than 30 other countries and regions will be able to
pre-order iPhone 12 beginning at 5 a.m. PDT on Friday, October 16,
with availability beginning Friday, October 23. iPhone 12 mini will
be available for pre-order beginning at 5 a.m. PST on Friday,
November 6, with availability beginning Friday, November 13.
- iPhone 12 will be available in India, South Korea, and more
than a dozen other countries and regions beginning Friday, October
30.
- MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12
Silicone Case and Clear Case will be available beginning Friday,
October 16. iPhone 12 Leather Case will be available beginning
Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be
available at a later date.
- Through Apple’s iPhone Upgrade Program, customers in the US can
get iPhone 12 and iPhone 12 mini with the protection of AppleCare+,
choose their carrier (no multiyear service contract required), and
have the opportunity to upgrade to a new iPhone every year. The
iPhone Upgrade Program is available for iPhone 12 and iPhone 12
mini at apple.com and Apple Store locations in the US with monthly
payments starting at $35.33.
- Customers in the US choosing to pay with Apple Card™ Monthly
Installments or joining or upgrading through the iPhone Upgrade
Program can use the Apple Store app on their iPhone to get ready
for iPhone 12 pre-order until 9 p.m. PDT on Thursday, October 15.
From Tuesday, November 3, customers can get ready for iPhone 12
mini pre-order until 9 p.m. PST on Thursday, November 5.
- For a limited time, eligible customers who purchase a new
iPhone, iPad®, iPod touch®, Apple TV®, or Mac® can enjoy one year
of Apple TV+™ for free and three months of Apple Arcade℠ for
free.10
- Apple One™ is the easiest way to get many Apple subscription
services at a great value, so customers can choose the one plan
that is right for them or their whole family. Customers can sign up
for Apple One starting this fall.
- Customers are able to find the same great shopping and support
services at apple.com and at Apple Store locations. Customers can
get shopping help from Apple Specialists, choose monthly financing
options, trade in eligible devices, and get Support services and
no-contact delivery or Apple Store pickup options. Customers are
encouraged to check apple.com/retail for more information on the
health and safety measures in place, and the services available, at
their local store.
- Customers in the US can trade in their eligible device for an
Apple Gift Card or instant credit toward their new purchase. If the
device is not eligible for credit, Apple will recycle it for
free.
- Customers in the US get 3 percent Daily Cash™ back when they
buy directly from Apple with Apple Card. And when they choose Apple
Card Monthly Installments, they can pay over time,
interest-free.11
- Customers can extend their limited warranty with AppleCare+ and
get accidental damage protection, or AppleCare+ with Theft and
Loss, and get 24/7 priority access to technical support.
- Every customer who buys iPhone from Apple can enjoy a free
Online Personal Session with an Apple Specialist, to help them
explore and discover all the amazing things they can do with their
new iPhone.
1 A portion of the proceeds from every (PRODUCT)RED purchase
goes to the Global Fund to fight AIDS. From now until December 31,
2020, those proceeds will go to the Global Fund’s COVID‑19
response.
2 Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi
calling are available in select markets and through select
carriers. Speeds are based on theoretical throughput and vary based
on site conditions and carrier. For details on 5G and LTE support,
customers can contact their carrier or visit
apple.com/iphone/cellular.
3 The displays have rounded corners. When measured as a
rectangle, the screen is 6.06 inches (iPhone 12) or 5.42 inches
(iPhone 12 mini) diagonally. Actual viewable area is less.
4 Claim is based on iPhone 12 Ceramic Shield front cover
compared with the previous-generation iPhone.
5 iPhone 12 and iPhone 12 mini are splash-, water-, and
dust-resistant, and were tested under controlled laboratory
conditions and have a rating of IP68 under IEC standard 60529
(maximum depth of 6 meters up to 30 minutes). Splash, water, and
dust resistance are not permanent conditions and resistance may
decrease as a result of normal wear. Do not attempt to charge a wet
iPhone; refer to the user guide for cleaning and drying
instructions. Liquid damage is not covered under warranty.
6 4K Dolby Vision playback requires Apple TV 4K or an
AirPlay®-enabled TV.
7 MagSafe accessories including chargers, cases, and wallets are
sold separately.
8 Some features may not be available in all regions or all
languages. For more information on iOS 14, visit
apple.com/ios/ios-14.
9 Price includes a $30 AT&T or Verizon discount. Requires
activation with carrier. Trade-in: iPhone 12 and iPhone 12 mini
pricing based on trade-in of iPhone Xr in good condition. Trade-in
values require purchase of a new iPhone, subject to availability
and limits. Trade-in values will vary based on the condition, year,
and configuration of the eligible trade-in device. Not all devices
are eligible for credit. Customers must be at least 18 years old to
be eligible to trade in for credit or for an Apple Gift Card.
Trade-in value may be applied toward a qualifying new device
purchase, or added to an Apple Gift Card. Actual value awarded is
based on receipt of a qualifying device matching the description
provided when estimate was made. Sales tax may be assessed on the
full value of a new device purchase. In-store trade-in requires
presentation of a valid, government-issued photo ID (local law may
require saving this information). Offer may not be available in all
stores, and may vary between in-store and online trade-in. Some
stores may have additional requirements. Apple or its trade-in
partners reserve the right to refuse or limit quantity of any
trade-in transaction for any reason. More details are available
from Apple’s trade-in partners for trade-in and recycling of
eligible devices. Monthly pricing: Available to qualified customers
and requires a 0 percent APR, 24-month installment loan with
Citizens One or Apple Card Monthly Installments and iPhone
activation with AT&T, T-Mobile, or Verizon for purchases at an
Apple Store. Taxes and shipping are not included in monthly
pricing. Additional Apple Card Monthly Installments terms are in
the Customer Agreement.
For additional iPhone Payments terms, visit
apple.com/legal/sales-support/iphoneinstallments_us.
10 $4.99 per month each for Apple TV+ and Apple Arcade after
free trial. Special offers are good for three months after the
first activation of the eligible device. Apple Arcade offer begins
October 22. One Apple TV+ offer and one Apple Arcade offer per
Family Sharing group. Plans automatically renew until cancelled.
Other restrictions and terms apply; visit apple.com/promo for more
information.
11 Apple Card Monthly Installments is available for certain
Apple products and is subject to credit approval and credit limit.
For more information on available products, see a Specialist for
more details. iPhone activation is required on iPhone purchases
made at an Apple Store with one of these national carriers:
AT&T, T-Mobile, or Verizon. Variable APRs for Apple Card other
than Apple Card Monthly Installments range from 10.99 percent to
21.99 percent based on creditworthiness. Rates as of April 1, 2020.
Taxes and shipping are not included in Apple Card Monthly
Installments and are subject to the standard purchase APR. See the
Apple Card Customer Agreement for more information. To access and
use all the features of Apple Card, customers must add Apple Card
to Wallet on an iPhone with iOS 12.4 or later. To manage Apple Card
Monthly Installments, customers need an iPhone with iOS 13.2 or
later or an iPad with iPadOS® 13.2 or later. Update to the latest
version of iOS or iPadOS by choosing Settings > General >
Software Update. Tap Download, then Install. Available for
qualifying applicants in the United States. Issued by Goldman Sachs
Bank USA, Salt Lake City Branch.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2020 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Super Retina, MagSafe, FaceTime, TrueDepth, iMovie, Apple
Watch, Taptic Engine, EarPods, Apple Store, Apple Card, iPad, iPod
touch, Apple TV, Mac, Apple TV+, Apple Arcade, Apple One, Daily
Cash, AirPlay, and iPadOS are trademarks of Apple. Other company
and product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20201013006004/en/
Apple Michele Wyman, (669) 276-1208 michele_wyman@apple.com
Lindsay Shanahan, (669) 218-0492 lshanahan@apple.com
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