Amplitude Launches Campaign Reporting to Extend Insights Deeper into Marketing and Growth Performance Metrics
May 25 2022 - 9:00AM
Business Wire
Amplitude Analytics adds reporting tools for
attribution, channel, and business metrics to help customers
measure performance across the full funnel
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital
optimization, today announced new Campaign Reporting tools with
self-service insights into digital marketing investments. Now, in
Amplitude Analytics — Amplitude’s #1 ranked product analytics
solution — marketing and product teams can measure campaign and
channel performance alongside downstream product metrics like user
engagement and retention. Campaign Reporting gives teams
unprecedented visibility into metrics across the entire funnel, all
in a single system. Additional new features include outcome-focused
Metrics and Data Tables that empower teams to discover how their
marketing programs and product usage meaningfully affect key
business outcomes such as sales and revenue. Together, these tools
empower cross-functional teams to quickly close the
insights-to-action loop and make better business decisions.
Traditionally, there’s been a disconnect between product and
campaign data. Organizations leverage product analytics for
visibility into customer behaviors and product changes, but
struggle to connect marketing performance metrics like attributing
user growth to specific channels. According to Gartner®, “digital
analytics markets are colliding and converging as vendors blur the
lines between categories such as product analytics and digital
experience analytics (DXA) and branch into adjacent markets such as
customer journey analytics.” [1] For the first time, Amplitude is
bringing both marketing and product teams together in a single
system to understand how their investments drive growth.
Key innovations include:
- Campaign Reporting — With Amplitude’s new Campaign
Reporting capabilities, businesses can see which acquisition
channels users are coming from across organic and paid sources,
understand how marketing programs impact product KPIs using
built-in attribution modeling, and understand cross-channel return
on ad investments with brand new integrations into their
advertising data platforms.
- Metrics — With new outcome-based Metrics from Amplitude,
product and marketing teams can quickly create a standard set of
metrics that make it easy to connect behaviors with outcomes such
as sales or revenue. Teams can now align around common definitions
for the metrics that matter most to their business and make faster
decisions with trusted insights.
- Tables – With new Data Tables, customers can measure
multiple KPIs in a single view in order to compare and make
decisions about their business. Data tables allow for more flexible
reporting so marketing and product can have a side-by-side analysis
of metrics across the entire customer journey.
"Using Amplitude, we're able to reduce the time needed to answer
the most important metrics about our business including how our
e-commerce channel drives new customer activations," said Sheena
Green, Director of Digital Insights and Analytics at Mint Mobile.
"With new campaign reporting and attribution built into Amplitude,
we can now understand the entire customer journey from acquisition
to retention to monetization, and gain full visibility into our
product growth metrics, including what channels and campaigns are
driving important revenue metrics."
“Traditionally, marketing, product, and analytics teams have all
relied on separate tools to do their jobs, but today, this siloed
approach is no longer effective as organizations seek to understand
how every decision and action impacts their most important
metrics,” said Justin Bauer, Chief Product Officer at Amplitude.
“With these customer needs in mind, we’re doubling down on digital
analytics and investing in new tools that will provide holistic
product insights faster. The introduction of campaign reporting,
outcome metrics, and data tables make it easier for teams to
consolidate their analytics solutions while expanding the types of
metrics they can track across the end-to-end customer journey.”
Learn more about Amplitude Analytics here or watch a demo of
Amplitude here.
Follow along via live stream, on Twitter, and on the Amplitude
blog for more updates from Amplify 2022, the #1 product and growth
conference, going on now through May 26, 2022.
[1] Gartner, “Market Guide for Web, Product and Digital
Experience Analytics,” Melissa Davis, David Norrie, Aapo Markkanen,
Adrian Lee, April 26, 2022.
GARTNER is a registered trademark and service mark of Gartner,
Inc. and/or its affiliates in the U.S. and internationally and is
used herein with permission. All rights reserved.
About Amplitude
Amplitude is the pioneer in digital optimization software. More
than 1,700 customers, including Atlassian, Instacart, NBCUniversal,
Shopify, and Under Armour rely on Amplitude to help them innovate
faster and smarter by answering the strategic question: "How do our
digital products drive our business?" The Amplitude Digital
Optimization System makes critical data accessible and actionable
to every team — unifying product, marketing, developers, and
executive teams around a new depth of customer understanding and
common visibility into what drives business outcomes. Amplitude is
the best-in-class product analytics solution, ranked #1 in G2’s
2022 Spring Report. Learn how to optimize your digital products and
business at amplitude.com.
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Communications Darah Easton press@amplitude.com
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