American Rebel Holdings to Acquire
Champion Safe Company
Acquisition To Add
Approximately $20 Million in Revenues to American Rebel
Nashville, TN / July 7, 2022 -- InvestorsHub
NewsWire -- American Rebel Holdings, Inc.
(NASDAQ: AREB) – America's Patriotic Brand (the
"Company") today announced it has entered into an agreement to
acquire Utah-based Champion Safe Company, and its ancillary
companies (collectively, "Champion").
Champion is a leading manufacturer of gun safes with an
industry wide reputation for security, fire protection, quality of
finish and workmanship. The
transaction is valued at approximately $9.9 million and is expected
to add more than $20 million in revenues to American Rebel and be
accretive to net income.
Andy Ross, Chief Executive Officer of American Rebel,
commented, "We are excited to bring the Champion name into the
American Rebel family. Founded in
1999 by Ray Crosby, Champion has three safe lines; Champion Safe,
Superior Safe and Safe Guard Security Products; which feature some
of the most secure and highest quality gun
safes. We believe the companies are a natural
fit and their synergies will help us grow the
For example, Champion
factories already manufacture American Rebel
The addition of Champion's
dealers will be a great benefit to American Rebel. Champion has a
clean balance sheet and a solid backlog of orders already, so we're
ready to move almost immediately. We're looking forward to growing
Doug Grau, President of American Rebel Holdings, added, "Ray
Crosby is a foundational figure in the safe business and Champion
Safe is the culmination of his 40 years in the safe business. We
are proud to continue his legacy.
Our combination will allow for expanded manufacturing to fill
a significant backlog of orders and will allow for the development
of new dealer accounts. Champion's
sizeable existing dealer base, nationwide distribution and
seniority with buying groups and trade shows should have an
immediate impact on American Rebel. The American Rebel team is very
eager to work with Ray and his team and move the company
The acquisition is expected to close on or before August 31,
2022, and is subject to customary approvals, the obtaining of
financing and other closing conditions.
About American Rebel Holdings,
American Rebel operates primarily as a designer and marketer
of branded safes and personal security and self-defense products.
The Company also designs and produces branded apparel and
accessories. To learn more, visit www.americanrebel.com.
For investor information, visit
Cautionary Note Regarding
This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. American Rebel Holdings,
Inc., (NASDAQ:AREB)(NASDAQ:AREBW) (the "Company," "American Rebel,"
"we," "our" or "us") desires to take advantage of the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995
and is including this cautionary statement in connection with this
safe harbor legislation. The words "forecasts" "believe," "may,"
"estimate," "continue," "anticipate," "intend," "should," "plan,"
"could," "target," "potential," "is likely," "expect" and similar expressions, as
they relate to us, are intended to identify forward-looking
statements. We have based these forward-looking statements
primarily on our current expectations and projections about future
events and financial trends that we believe may affect our
financial condition, results of operations, business strategy, and
financial needs. Important factors that could cause actual results
to differ from those in the forward-looking statements include our
ability to raise sufficient funds to close the acquisition, our
current reliance on a sole manufacturer and supplier for the
production of our safes, our manufacturing partner's ability to
meet production demands, our ability to expand our sales
organization to address existing and new markets that we intend to
target, our ability to effectively compete in a competitive
industry, and the Risk Factors contained within our filings with
the SEC, including our Annual Report on Form 10-K for the year
ended December 31, 2021. Any forward-looking statement made by us
herein speaks only as of the date on which it is made. Factors or
events that could cause our actual results to differ may emerge
from time to time, and it is not possible for us to predict all of
them. We undertake no obligation to publicly update any
forward-looking statements, whether as a result of new information,
future developments or otherwise, except as may be required by
Readers are urged to review
the Company's Form 8-K dated July 6, 2022, which contains a copy of
the Champion Acquisition Agreement and is available free of charge
on the SEC's website (www.sec.gov).
Rebel Holdings, Inc.