By Nicole Nguyen
It was about 7:30 a.m. on a Friday when I asked the new Echo
Show 10 to read me the news. I walked toward the coffee machine,
bleary eyed, and poured my morning cup. When I finally looked up in
the Echo Show's direction, it had turned to meet my gaze. As I
walked back over, the screen panned again. In the morning light, I
could see the device's pea-size, motion-detecting camera
challenging me to a staring contest I'd never win.
After experiencing the auto-tracking technology for the first
time, I felt a mix of awe and dread. Not only can Amazon's devices
see and hear us -- now, they can follow us, too. It doesn't have
wheels. It's more like a dog who watches you get kibble from the
pantry as he sits like a good boy.
The Echo Show 10, which begins shipping Thursday, has a
10.1-inch screen connected by a robot arm. At $250, it's also the
company's most expensive Echo.
Like other Alexa devices, this one can set timers and control
your smart lightbulbs. And as a speaker, it sounds great. But the
main idea is that its screen is visible whenever you look up,
displaying your Netflix show or the next step in a recipe. And if
you're multitasking on a video call, the camera and robot arm will
keep you in frame.
At first, the autonomously moving screen was more creepy than
cool. After a few days, that unnerving feeling dissipated. At some
point, the robo-screen actually started to make sense.
Historically, the Seattle-based tech company has had a lot of
success convincing people to bring these sorts of devices into
their homes: The Echo was the first to get millions of people
comfortable with always-listening, internet-connected microphones.
Why wouldn't Amazon be able do the same for stalking screens?
The device leverages the four onboard microphones and camera to
follow you around. Once the screen locates your position using your
voice, the camera kicks in. Computer-vision software analyzes your
shape, determines the edges of your body and looks at the colors of
your clothing. It recognizes you're a human but, unlike Google's
Nest Hub Max, the Echo Show 10 doesn't recognize faces.
This processing happens within milliseconds -- on the device
itself. None of the images, videos or audio associated with motion
tracking are sent to the cloud, says Amazon.
The screen can automatically move 360 degrees on its cylindrical
base. I became aware of the Echo Show's full rotational path when
mine knocked over a water bottle as it spun to follow me out of the
room. The display's tilt, however, has to be adjusted manually.
While tracking me, the Echo Show 10 would occasionally get
confused. Once, it got distracted by a TV behind me; another time,
it started following another person who entered the kitchen. It
definitely behaves best when you're alone with it.
"Alexa, stop following me" turns off tracking, as does switching
on my favorite feature, the shutter that covers the camera's
lens.
The device's main attraction is video calling. The camera is 13
megapixels, a major upgrade from the 1-megapixel cameras on
previous Echo Show models. The auto-framing feature is neat, too.
Say you're cooking a meal while catching up with a friend: The
camera will follow as you move around the kitchen, digitally
panning and zooming to keep you framed like a reality-TV star. (
Facebook's Portal does this, but without the help of a robotic
arm.)
Right now, the Echo Show 10 supports Alexa video calling,
available to anyone with an Echo Show or the Alexa smartphone app
on their phone. It also runs Skype. Amazon says support for Zoom
and the company's own enterprise Chime app is coming soon, but
didn't provide further details.
Being able to see the screen wherever you are is useful in other
ways, too, like if you are deaf or hard of hearing and have Alexa
captions turned on.
The robot arm also comes into play when you're out of the house
and using the Echo Show 10 as an indoor security camera. You can
access the device's camera from the Alexa app and swivel the camera
around the room to see what is going on. If Alexa Guard is enabled,
the device can also detect the sound of smoke alarms,
carbon-monoxide alarms or breaking glass.
While Amazon fully encrypts Alexa data -- including video calls
-- and generally has a good record of protecting users'
information, I still get nervous having digital eyes open inside my
home. After all, hackers have successfully attacked other
internet-connected cameras, including baby monitors.
There is also the question of Amazon itself overstepping its
bounds, though I suppose Amazon has more valuable information than
anything it can get from a camera or microphone. After all, it
knows my purchase history, what I am shopping for, where I live,
where I used to live, what I am reading and watching and all of my
credit card numbers, past and present.
In retrospect, a smart speaker with a stalking screen is the
least creepy thing about Amazon.
"Amazon takes customer privacy seriously and we have taken
measures to make Echo Show 10 secure," including encrypting data,
releasing automatic security updates and banning third-party apps,
a company spokeswoman said.
I really got used to using Alexa with a screen -- it makes so
much practical sense. Glancing at a forecast is more efficient than
waiting for Alexa to read the day's highs and lows. And the
device's photo-frame capabilities show off an often underused Prime
perk: unlimited photo storage.
I really wanted to watch live TV on it, but the options are
limited. Hulu with Live TV is the only one of the many live
streaming services officially supported on the Echo Show. (You can
technically watch others, without voice control, using the device's
web browser.) Facebook's Portal, which is also Alexa-enabled, works
with Sling TV, Showtime, Starz and CBS All Access apps. Google's
Nest Hub works with all of those, plus YouTube TV and Disney+.
My husband, Will, on the other hand, hates having another screen
around. And I understand why: The Echo Show actively tries to grab
your attention. New suggestions appear every 10 seconds: Remember,
you have this appointment tomorrow. Try this new skill. There is a
new documentary on Hulu. Kim Kardashian and Kanye West are getting
a divorce. "Try, 'Alexa, what's the Kim Kardashian story?,' " the
device nudges.
You can turn off the headlines and calendar reminders, but Alexa
suggestions can't be disabled. It is another indicator that the
more we use the device, the more Amazon benefits. Hence the
eager-puppy robo-screen that can't keep its eyes off me.
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Write to Nicole Nguyen at nicole.nguyen@wsj.com
(END) Dow Jones Newswires
February 24, 2021 08:14 ET (13:14 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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